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Advertising expenditure in the UK rose by 5.4% to £18.4 billion in 2004, representing the biggest increase for four years, according to the latest figures released by the Advertising Association (AA), researched and complied on its behalf by the World Advertising Research Centre (WARC). Press advertising accounted for the largest share of total adspend in… Continue reading UK Adspend Exceeds Expectations For 2004

London mayor, Ken Livingstone, has opened the bidding for the creation of an afternoon freesheet in the capital, ending the exclusive contract held by Associated Newspapers for sole distribution of the Metro newspaper within London Underground stations.Livingstone revealed that a notice will be placed in the Official Journal of the European Union next week seeking… Continue reading Livingstone Opens Bidding For London’s Afternoon Freesheet

Newspaper advertising can attract up to seven times more attention than television commercials, according to new research undertaken for News International by Robert Heath, visiting professor at Copenhagen Business School and research associate at University of Bath School for Management. Heath’s research analysed movement of the eye in natural viewing and reading situations, with faster… Continue reading Newspaper Adverts Attract Seven Times More Attention Than TV Commercials

Customer magazines can stimulate a substantial 8% increase in average sales uplift, due to the strong connection and brand loyalty experienced by readers, according to new research from the Association of Publishing Agencies (APA).The APA Advantage Study, conducted by Millward Brown, found that customer titles engage readers, leading to stronger brand relationships and resulting in… Continue reading Customer Magazines Create Strong Brand Loyalty

Five performed admirably throughout February, seeing its revenues rise by 25.5% year on year to top £23.5 million, helped in part by the recent line up of ratings-winners and movie premieres screened by the broadcaster.Amongst the shows behind Five’s success in February was American sitcom and Friends spin-off, Joey. The series broke Five’s non-film and… Continue reading Television Market Round-Up – February 2005

EDF Energy will sponsor the 151st Annual Oxford and Cambridge Boat Race on Easter Sunday, aired for the first time on ITV, after the broadcaster won the exclusive broadcast rights from the BBC for last year.The deal with EFD Energy includes sponsorship of two programmes, a one-hour factual documentary on Saturday 26 March and coverage… Continue reading EDF Energy To Sponsor Boat Race On ITV

European marketers will spend almost €3 billion on search engine marketing by 2010, with growth in France particularly strong, rising by more than 30%, according to a report from Forrester Research. Forrester projects that spending will increase by a massive 65% year on year during 2005, to total €1.4 billion. Spending in the UK is… Continue reading European Search Engine Marketing To Reach €3 Billion By 2010

Chrysalis Group Plc confirmed speculation this morning that it has made an offer for the radio assets of Guardian Media Group(GMG). The Group revealed it held preliminary discussions with GMG last week, according to a report in the Sunday Telegraph, but pointed out that there “can be no certainty that a transaction will be forthcoming”.… Continue reading Chrysalis Confirms Offer For Guardian Media Group

TV ratings body, BARB, has announced plans to enhance its overnight ratings service in anticipation of incorporating playback viewing undertaken through the Sky+ box.The advent and growth of ‘paused’ and playback viewing may mean that viewing on the day of transmission is increasingly offset from the actual live transmission.Bjarne Thelin, BARB chief executive, said: “By… Continue reading BARB Restructures Over Night Ratings Service

Customer magazines can stimulate a substantial 8% increase in average sales uplift due to the strong connection with brand loyalty experienced by readers, according to new research from the Association of Publishing Agencies (APA). The APA Advantage Study, conducted by Millward Brown, found that customer titles engage readers which leads to stronger brand relationships, resulting… Continue reading Customer Magazines Create Strong Brand Loyalty