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Britain’s consumers are rebelling against mass marketing and taking a more individual and personal approach to the choices they make, according to market research company Mintel’s 2005 British Lifestyles Report. The survey involved 1,528 adults across Britain and questioned them on opinions about finance, technology, food, going out, travel and health. Finance Mintel found that… Continue reading UK Consumers Rebel Against Mass Marketing

ITV has appointed MindShare as its new media partner in order to “develop its performance management processes”, as well as managing the day-to-day marketing activity across its family of channels.MindShare will also work on the broadcaster’s segmentation project, combining its role with developing ITV’s framework for measuring ROI (Return On Investment), as well as its… Continue reading MindShare Scoops ITV Account To Become New Media Partner

ITV has appointed MindShare as its new media partner in order to “develop its performance management processes”, as well as managing the day-to-day marketing activity across its family of channels.MindShare will also work on the broadcaster’s segmentation project, combining its role with developing ITV’s framework for measuring ROI (Return On Investment), as well as its… Continue reading MindShare Scoops ITV Account To Become Media Partner

Supermarket retailer, Sainsbury’s, will be sponsoring ITV1’s Drama Premieres programming strand for the next twelve months, representing a major new approach to the high street giant’s advertising strategy.The deal follows research showing that ITV1 Drama Premieres are key to hitting Sainsbury’s target audience, and with viewing figures of up to 23.4 million a week. The… Continue reading Sainsbury’s To Sponsor ITV1’s Drama Premieres

Five has announced that Trisha Goddard, its high-profile chat show, will move to a morning slot as part of a new look daytime schedule, putting the former ITV1 golden girl in direct competition with the station’s newest acquisition, and chat show king, Jerry Springer.Five will move Trisha’s show to the 09:25 slot from 11 April,… Continue reading Five Moves Trisha To Compete In Chatshow Showdown

EDF Energy will sponsor the 151st Annual Oxford and Cambridge Boat Race on Easter Sunday, aired for the first time on ITV, after the broadcaster won the exclusive broadcast rights from the BBC for last year.The deal with EFD Energy includes sponsorship of two programmes, a one-hour factual documentary on Saturday 26 March and coverage… Continue reading EDF Energy To Sponsor Boat Race On ITV

Newspaper advertising can attract up to seven times more attention than television commercials, according to new research undertaken for News International by Robert Heath, visiting professor at Copenhagen Business School and research associate at University of Bath School for Management. Heath’s research analysed movement of the eye in natural viewing and reading situations, with faster… Continue reading Newspaper Adverts Attract Seven Times More Attention Than TV Commercials

Capital Radio and GWR Group have given separate trading statements for the first quarter of 2005 revealing that the merged group expects to maintain Capital Radio’s current dividend levels and that it will seek to grow its dividend cover over time. In an update on the merger, proposed for May 9, Capital and GWR said;… Continue reading Update On Capital And GWR Merger

class=”article”>Millions of consumers use ATMs every day in Britain, usually withdrawing cash in preparation for making a purchase. Jack Vincent, media sales director of cash point advertising specialists, ATM:ad, explains how the insertion of advertising messages into the familiar cash point system can yield high recall rates and accountability for advertisers….A full-motion video advert for… Continue reading NewsLine Column: Cashing In On ATM Advertising

The BBC has announced the details of the second wave of job cuts to hit the Corporation, first announced last week, with the number of redundancies rising to 2,050, representing a 13% reduction in headcount across the broadcaster’s content and output divisions.The cuts will generate £221 million a year across the BBC’s output departments by… Continue reading BBC Redundancies Grow As Thompson Seeks Savings