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Internet search giant Google has launched a test version of a new AdWords application, designed to give advertisers much greater direct control over their online campaigns.The new program, dubbed AdWords API, gives agencies the ability to integrate Google’s paid-for search listings advert technology into their own applications and system tools. In addition, the system allows… Continue reading Google Gives Advertisers More Control Over AdWords

Online auction company, eBay has signed up its ten millionth registered user in the UK, doubling its number of users in less than a year, and further confirming the success of online shopping in the UK. ebay’s fifth birthday in October 2004, saw the site attract 7.6 million users, indicating that eBay generates 600,000 users… Continue reading eBay UK Hits Ten Million Customers

Heart 106.2 has announced that Jamie Theakston will replace Jono Coleman as its breakfast presenter from Easter this year in a surprise move which brings Coleman’s six-year career with the station to an end.Theakston will host the show alongside Coleman’s current assistant, Harriet Scott, in a move which station owner Chrysalis claims is a major… Continue reading Heart Ditches Coleman In Battle For London Supremacy

British women are spending increasing amounts of time betting online, with a new report by research company, YouGov, revealing that between 30-40% of internet gamblers in the UK are female. The report also states that, since 2003, the number of Britons betting online has risen a staggering 566%, with almost 80% of Europe’s online players… Continue reading UK Females Set To Lead Online Gambling

Media Week will this week launch its monthly marketing section, Media Week Marketing, headed by Julia Martin and providing what claims to be a “brighter, smarter and more insightful” take on the industry.The new supplement is designed to capitalise on Media Week‘s current readership, focusing on key issues through analytical features, in depth interviews and… Continue reading Media Week To Launch Monthly Marketing Supplement

Satellite giants, BSkyB, are tipped to announce a strong performance in quarter two, with profits almost doubling, taking the group’s expected total for the last quarter to between £362 million and £366 million. BSkyB has told investors to expect an increase of more than 100,000 in second quarter subscriber numbers. City analysts, however, predict a… Continue reading BSkyB’s Profits Expected To Double For Q2

Colin Mills, managing director of media agency, Carat, has announced that he will leave the company at the end of this week with no new role to go to.The move will end Mills’ eleven-year career with the company, six of which were spent as managing director when Mills was given the post as Mark Craze’s… Continue reading Carat Boss Mills Steps Down After Eleven Years

Kids’ films topped December’s box office chart, with animated super hero adventure, The Incredibles, raking in takings of over £16.3 million, securing the top spot despite being released in mid-November.Elsewhere Lemony Snicket’s A Series Of Unfortunate Events also proved popular, with box office takings surpassing the £8 million mark to grab second place in the… Continue reading Strong Kids’ Films Top December Box Office

The BBC has extended its trial of the latest podcasting technology, enabling listeners to download Five Live’s Fighting Talk programme, hosted by Christian O’Connell, for later listening on a portable mp3 player.The move allows listeners to download the verbal sparring show automatically to their computer for use at a later date. The decision to include… Continue reading BBC Extends Podcasting Trial With Five Live Content

IPC Media has announced the creation of Wallpaper* magazine’s first local language edition, to be published in Russian under a 10-year licence agreement with Axel Springer, Russia, the Moscow-based affiliate of Axel Springer.The creation of the new edition will be handled by IPC’s international department, part of the publisher’s licencing and syndication division, IPC+.Commenting on… Continue reading IPC Expands Wallpaper* With Russian Edition