More Industry News articles

Media owners are missing out on a huge opportunity to interact and talk to consumers on the internet, according to Adam Freeman, head of commercial development at Guardian Unlimited. Speaking at Admap and the World Advertising Research Centre’s Sponsorship and Marketing Conference in London yesterday, Freeman pointed out the benefits of this vast medium for… Continue reading The Rise Of Online Sponsorship

UK TV revenue is predicted to grow by 4% year on year in 2005, according to forecasts released by media consultancy agency, Billetts. Billetts predicts television’s strong revenue growth in 2005 to be fuelled by Channel 4 and interactive revenue sales. Commercial audiences are expected to rise by 3%, led by rising multi-channel penetration. This… Continue reading Billetts Predicts TV Revenue To Lead 2005

Internet protocol television (IPTV) looks set to be the future of TV, causing problems for advertisers with current scheduled TV advertisement breaks ceasing to exist in the new format. TV advertisers are already under threat from the new generation of TV set-top boxes, which allow viewers to fast forward through advertisement breaks. Research from media… Continue reading The Future Of Television – IPTV

US advertising expenditure is predicted to increase by 5.1% in 2005, to $150.5 billion, following the estimated growth of 10.6% in 2004, according to forecasts released by TNS Media Intelligence. TNS Media Intelligence estimates quarter-by-quarter growth of 6.9% for the first half of 2005, slowing to 3.5% in the second half. This decline is attributed… Continue reading Online Advertising Spend Leads Growth Projections For 2005

BSkyB’s controversial acquisition of the live coverage rights to England’s test cricket matches has been given the green light by Ofcom following a consultation with the nation’s broadcasters and viewing public.Ofcom’s decision will allow BSkyB to broadcast exclusive coverage of test matches played in England in 2006-2009, while highlights of matches will be broadcast by… Continue reading Sky’s Cricket Deal Gets Thumbs Up As Five Scoops Highlights

Terrestrial heavyweights ITV and Channel 4 look set to slug out the battle for Crown Castle’s remaining airspace on Freeview alone, after the broadcast firm left rivals out of the last round of applications for the licence.Reports this morning suggest that Crown Castle has invited the two broadcasters to expand upon their proposals for the… Continue reading ITV To Face Channel 4 Over Empty Freeview Slot

Britain’s magazine industry faces a radical shake up following the Office of Fair Trading’s decision yesterday that its distribution arrangements were anti-competitive.The OFT ruled that existing distribution agreements are not compatible with existing competition law, a decision that could lead to a legal challenge from 1 May, when the Department of Trade and Industry’s vertical… Continue reading Magazine Distribution Faces Shakeup Over New Laws

Trinity Mirror has launched its second local newspaper in as many weeks, this time targeting the affluent South West Midlands region with a new paid-for weekly newspaper covering the Solihull and the Warwickshire areas.The Solihull & Warwickshire Guardian will provide local residents with an intelligent round-up of the week’s news every Thursday, available to buy… Continue reading Trinity Targets Affluent Midlanders With Paid-For Weekly

Consumer group Which? has launched the latest salvo in the battle against food advertising to children, calling to the Food Standards Agency to draw up guidelines on the use of cartoon characters to promote products to young audiences.The consumer watchdog points to the results of its recent study into the area, dubbed Shark Tales and… Continue reading Advertisers Slammed Over Cartoon Food Campaigns

Kelvin MacKenzie’s talkSPORT radio station has teamed up with Gillette to sponsor the station’s Final Whistle football programmes on Saturday and Sunday afternoons.The six figure deal will continue until the end of the football season on May 29, and was negotiated between talkSPORT sponsorship executive, Ashwin Saddul and Mark Leggett, radio account director at Mindshare.Commenting… Continue reading Gillette To Sponsor talkSPORT’s Final Whistle