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Global economic growth is expected to slow in 2005, signalling lower advertising growth, with a predicted global increase of 4.5% in the coming year, according to analysts Merrill Lynch. Europe, however, is forecast to do well with Merrill estimating European ad growth for 2005, to increase by 4.2%, compared to 4% in 2004. GDP Growth… Continue reading Merrill predicts Slowing Of Global Economy

Cross media giant Emap saw a dramatic climb in share price, increasing by 2.34% to close at 854˝p. Emap Advertising recently announced a deal between Kiss Radio and easyJet, offering Kiss listeners the chance to win a trip to a series of club nights in the French Alps resort of Chamonix (see Emap Unveils Latest… Continue reading Sharewatch: Emap Rises As Sponsorship Push Announced

Radio and magazine Group, Emap has announced a positive trading outlook for January and February 2005, despite an expected “weak” performance within its business-to-business (B2B) unit. The company is confident of achieving its full year expectations, and will issue its pre-close trading update on 30 March of this year. The trading statement, released ahead of… Continue reading Emap Strong Start To 2005, Despite Weak Recruitment Titles

ITV chief executive Charles Allen has threatened to pull the plug on news provider ITN’s contract with the broadcaster, effectively spelling the end for the company which celebrates its 50th birthday this year.Reports over the weekend suggest that Allen would allow ITN to retain its contract if the news company were bought by ITV, which… Continue reading Charles Allen Threatens To Pull Plug On ITN

Five continued to perform well in December, adding an impressive 13.7% to its revenues year on year, following an announcement in November that the broadcaster would invest £17 million to boost its programming budget (see Five Boosts Programme Budget By £17 Million).The broadcaster, currently Britain’s smallest terrestrial operator, clearly has plans to increase its profile… Continue reading TV Market Round-Up – December 2004

The Celebrity Big Brother house closed its doors last night as series three drew to an end, with Manchunian music man Bez striding to a surprise victory, watched by a peak of six million viewers.The series enjoyed a strong performance in its last few days, with average audiences of around 4.5 million for the evictions… Continue reading Celeb Big Brother Bows Out With A Bang

Broadband internet and on-demand TV provider HomeChoice has announced upgrades to customers’ broadband connections across the board, making its services more competitive in the light of recent on-demand TV launches by rivals Telewest and ntl.HomeChoice parent company, Video Networks Ltd, has announced that all three tiers of its broadband internet services will receive a speed… Continue reading HomeChoice Boosts Broadband To Fight Competition

Consumer magazine publisher, IPC Media has announced the installation of a new £1 million new Enterprise computer system, revolutionising its current Classified operation.The new technology integrates and streamlines all areas of IPC’s current Classified advertising sales, production and management processes, including order entry, scheduling, pricing, composition, pagination, and other management.Commenting on the new system, Cathy… Continue reading IPC Goes Live On Classified Ad Solution

Word of mouth is the most influential factor on consumer purchasing decisions in the US for electronics, apparel and home improvement equipment, according to a new report, published by BIGresearch. Out of a study questioning over 14,000 consumers on advertising influences, BIGresearch found that word of mouth tended to be the biggest factor in the… Continue reading Research Emphasises Power Of Word Of Mouth

Media super-regulator Ofcom has announced its Annual Plan for 2005, setting out the watchdog’s key priorities for the next financial year and inviting industry opinion on its proposed areas of concern.The watchdog has opened its plans for consultation until 3 March, with the final version of the plan to be published in April. Setting out… Continue reading Ofcom Sets Out Plan Of Action For Coming Year