Global advertising company WPP, has won European approval for its $1.5 billion purchase of New York based Grey Global Group, despite industry worries how the merger may affect the market for media buying. The European Commission has today given WPP the go ahead for the acquisition of Grey, clearing the way for Grey shareholders to… Continue reading WPP Approved To Buy Grey
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Global advertising company WPP, has won European approval for its $1.5 billion purchase of New York based Grey Global Group, despite industry worries how the merger may affect the market for media buying.The European Commission has today given WPP the go ahead for the acquisition of Grey, clearing the way for Grey shareholders to vote… Continue reading WPP Given All Clear For Grey Purchase
Commercial radio group, Capital Radio plc, has today issued a trading update, saying that the group’s overall revenue has dropped by 4% in the quarter from October to December 2004. The update is reflective of the challenging market conditions faced by the radio industry over the past few months. However, the Group is optimistic that… Continue reading Capital Radio Revenues Down After Slow End Of 2004
Specialist magazine giant, Future Publishing, has acquired A&S Publishing for £5.95 million, adding the firm’s 11 motoring magazine titles to its portfolio and gaining the rights to eight national motoring events.Amongst the titles acquired under the deal are Classic Ford, Fast Ford, Mini Magazine, Total Vauxhall, Retro Cars and Total BMW. Commenting on the purchase,… Continue reading Future Fuels Motoring Portfolio With A&S Acquisition
Commercial radio group, GWR, has announced a negative trading statement with the Group’s like for like revenues falling by 3% year on year, in the quarter to December 31 2004. The Group was affected by weak trading in the radio advertising market throughout October and November, but boosted by some growth during December. GWR saw… Continue reading Weak Radio Advertising Affects GWR
IPC’s fortnightly soap magazine, Soaplife, has announced the creation of a one shot Eastenders Soaplife Special, hoping to entice readers with a celebration of the programme’s 20th year.The one shot is being produced by Soaplife in association with sister title What’s on TV, and will coincide with the BBC programme’s 20th birthday in February this… Continue reading IPC Targets Soap Addicts With One Shot Special
ITV has extended its use of movie sponsorship with a new agreement to give Cobra Beer coverage across all movies on ITV2 and ITV3 in 2005, completing its line up of film sponsors and marking the biggest single sponsorship deal yet negotiated for ITV2.The deal is also the first sponsorship agreement to be secured for… Continue reading Cobra Beer Completes ITV’s Round Of Movie Sponsorships
Commercial radio groups, GWR, Capital and Scottish Radio Holdings have issued trading updates within the last week, with all but SRH painting a depressing picture of radio advertising at the end of 2004.GWR stated that it had been affected by weak trading throughout October and November, but boosted by some growth during December, while Capital… Continue reading Radio Groups Report Mixed Performance At End Of Year
The National Readership Survey is to re-issue the data for quarter three 2004 following a processing error by Ipsos-RSL.The corrected data will be released to NRS subscribers via the computer bureaux on 3 February, with the data on the NRS website for periods ending September 2004 also be corrected from this date.The corrections made include… Continue reading NRS To Re-Issue Data For Period To September ’04
Market penetration of mobile phone ownership has exceeded 100% in the UK, with the number of mobile handsets currently in circulation greater than the UK’s population, according to data published by the Mobile Data Association (MDA). The total is based on the number of contract and prepay subscriptions, purchased over the holiday season and is… Continue reading UK Mobile Phone Penetration Higher Than Population
