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The Chartered Institute of Marketing has announced several new additions to its board of trustees, claiming it will put the institute at the “heart of marketing” and calling for an increased focus on the skills of marketers with the introduction of a licence to practice the profession.Addressing members at the annual meeting Paul Gostick, international… Continue reading CIM Calls For Licence To Practice Marketing

Several of the BBC’s online operations will face the axe next year as the Corporation seeks to reduce costs and appease commercial competitors in the run up to charter renewal.The Corporation claims it will save around £6 million through the cuts, which will be made by the end of the financial year 2005/06. The resulting… Continue reading BBC Plans To Save £6 Million Through Website Closures

A recent trial which saw BBC Radio content made available for download has been hailed as a success by the Corporation, with more than 70,000 downloads of Radio 4’s In Our Time during November, as tech-savvy listeners welcomed the latest ‘podcasting’ service.The new service’s trial run involved In Our Time, featuring Melvyn Bragg and guests… Continue reading BBC Claims Success For Radio Download Service

Media watchdog Ofcom has begun investigations into the BBC’s dealings with the Football Association to acquire the exclusive broadcast rights to FA Cup matches following a complaint by Kelvin MacKenzie’s Wireless Group earlier this year that the Corporation has used its guaranteed funding to grossly outbid competitors.TWG claimed that the corporation was abusing its position… Continue reading Ofcom Investigating BBC Over Anti-Competitive Rights Bids

The Financial Times has announced the closure of its Creative Business media section just a month after denying reports that the supplement was to fold, the section will now be wound down with media news instead being incorporated into the main newspaper on a monthly basis.The closure is due to a failure by the 16-page… Continue reading FT Pulls The Plug On Creative Business

David Levin, chief executive of Symbian has been named as the new chief executive officer of publishing and media group United Business Media PLC. He will succeed Lord Clive Hollick in April of next year after Lords Hollick’s decision to step down from the group after 30 years.On assuming the position Mr Levin is expected… Continue reading United Business Media Announces New Chief Executive

David Levin, chief executive of Symbian has been named as the new chief executive officer of publishing and media group United Business Media PLC. He will succeed Lord Clive Hollick in April of next year after Lord Hollick’s decision to step down from the group after 30 years. On assuming the position Mr Levin is… Continue reading United Business Media Announces New Chief Executive

3 Mobile is planing legal action against the Government media watchdog, Ofcom, to recover some of the one billion that it paid on the launch of its next generation mobile network, according to today’s Times reported. 3 is the only mobile phone company to hit the regulations set out by the Government when it bid… Continue reading 3 Mobile Plan To Sue Government

ITV sales have employed web analysts Webtrends to design a tracking device which will give them a better insight and understanding into their customer and visitor usage of its flagship site www.itv.com. ITV.com attracts five million visitors per month and the new service will play an important role in feeding information back to ITV giving… Continue reading ITV Targets Website Users

Spam emails are set to rise next year, with legitimate email falling from 12% to 8%, says email security provider Postini. The company also forecast that Directory Harvest Attacks (DHA), an attempt by hackers to steal a businesses email directory and send spam, will increase by 25% in 2005 and that most victims won’t even… Continue reading Spam Increasing In 2005