Global advertising company WPP, has won European approval for its $1.5 billion purchase of New York based Grey Global Group, despite industry worries how the merger may affect the market for media buying. The European Commission has today given WPP the go ahead for the acquisition of Grey, clearing the way for Grey shareholders to… Continue reading WPP Approved To Buy Grey
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Commercial radio group, Capital Radio plc, has today issued a trading update, saying that the group’s overall revenue has dropped by 4% in the quarter from October to December 2004. The update is reflective of the challenging market conditions faced by the radio industry over the past few months. However, the Group is optimistic that… Continue reading Capital Radio Revenues Down After Slow End Of 2004
Commercial radio group, GWR, has announced a negative trading statement with the Group’s like for like revenues falling by 3% year on year, in the quarter to December 31 2004. The Group was affected by weak trading in the radio advertising market throughout October and November, but boosted by some growth during December. GWR saw… Continue reading Weak Radio Advertising Affects GWR
The National Readership Survey is to re-issue the data for quarter three 2004 following a processing error by Ipsos-RSL.The corrected data will be released to NRS subscribers via the computer bureaux on 3 February, with the data on the NRS website for periods ending September 2004 also be corrected from this date.The corrections made include… Continue reading NRS To Re-Issue Data For Period To September ’04
class=”article”>In an effort to determine the average return on investment from magazine advertising, the PPA has commissioned a study into the medium’s effectiveness. Phil Cutts, director of marketing and communications at PPA Marketing, explains the need for such research…Overall magazines are the fourth largest advertising medium after TV, regional press and national press, taking approximately… Continue reading NewsLine Column: Making Magazine Ads Count
The BBC has announced plans to relaunch its online Radio Player service, making almost every BBC Radio programme available live and on-demand via the internet for up to seven days after it was first broadcast, creating a massive library of music, talk shows, dramas and documentaries.The BBC cites the Latest figures showing that more than… Continue reading BBC Boosts Radio Player To Increase Online Listening
Gay and lesbian publisher Millivres Prowler Group will relaunch the Pink Paper next month, overhauling Britain’s only free paper for the gay community and reducing the title’s size to create the first gay and lesbian compact newspaper.The Pink Paper was rescued from closure last year, when Millivres Prowler swooped in to save the title from… Continue reading Millivres In The Pink With Compact Relaunch
Global advertising company WPP, has won European approval for its $1.5 billion purchase of New York based Grey Global Group, despite industry worries how the merger may affect the market for media buying.The European Commission has today given WPP the go ahead for the acquisition of Grey, clearing the way for Grey shareholders to vote… Continue reading WPP Given All Clear For Grey Purchase
Specialist magazine giant, Future Publishing, has acquired A&S Publishing for £5.95 million, adding the firm’s 11 motoring magazine titles to its portfolio and gaining the rights to eight national motoring events.Amongst the titles acquired under the deal are Classic Ford, Fast Ford, Mini Magazine, Total Vauxhall, Retro Cars and Total BMW. Commenting on the purchase,… Continue reading Future Fuels Motoring Portfolio With A&S Acquisition
IPC’s fortnightly soap magazine, Soaplife, has announced the creation of a one shot Eastenders Soaplife Special, hoping to entice readers with a celebration of the programme’s 20th year.The one shot is being produced by Soaplife in association with sister title What’s on TV, and will coincide with the BBC programme’s 20th birthday in February this… Continue reading IPC Targets Soap Addicts With One Shot Special
