More Industry News articles

Media industry regulator, OFCOM, has today advertised the latest FM radio licence in its programme of development for the nation’s radio spectrum, inviting submissions for a new service to be launched in the Solent area, covering Southampton, Portsmouth, the Isle of Wight and West Sussex.The new licence is expected to serve around 1.25 million adult… Continue reading Ofcom Invites Bids For Solent FM Licence

December saw a surge of popularity amongst viewers for interactive TV advertisements, with a flurry of activity over the Christmas period leaving some advertisers struggling to cope with demand, according to iTV specialists Press Red.According to Press Red, a campaign for Grolsch lager was pulled from broadcast after only three days after the offer of… Continue reading Interactive Ads See Surge In Popularity Over Christmas

The Christmas period saw usage of Wireless Application Protocol (WAP) by mobile phone users increase by 24% compared to the same period in 2003, with an average daily total of 40 million downloads, according to data released today by the Mobile Data Association (MDA).The overall number of WAP page impressions reached in 2004 was a… Continue reading 2004 Beats Records For WAP Usage

Yesterday’s announcement by BSkyB of massively increased subscriber figures was coupled with chief executive James Murdoch’s dismissal of Freeview as a threat to the company’s dominance, as Sky enjoyed its strongest quarter since 2002.Sky’s subscriber base now represents almost a third of homes in Britain, and while Freeview has seen staggering growth in recent years,… Continue reading Sky Confident Subscriber Rise Can Quash Freeview

Commercial broadcaster ITV has announced a review of its £10 million media business, resulting in advertising agency Starcom Motive resigning the account after working on it for ten years.Jim Marshall, chairman of Starcom Group UK said: “It’s been a long relationship, which has its ups and downs with management and ownership changes. Most recently, the… Continue reading Starcom Drops ITV Account Amid Review

Guardian Media Group Radio has decided that it will now not submit an application for the new Manchester radio licence, on the grounds that it is not commercially viable.The move represents a complete U-turn for the company, which announced its intention to create a 24-hour speech and news station for the region, dubbed Channel M… Continue reading GMG Pulls Out Of Manchester Radio Race

Mobile telecommunication and broadcast transmission infrastructure company, Crown Castle UK has closed bids for its vacant Freeview slot, ending a bidding war believed to have attracted offers as high as £7.3 million. The space became available due to technology improvements and advances in compression technology, thus reducing the bandwidth required to transmit TV channels. The… Continue reading Bidding Closes For Freeview Channel Slot

Outdoor advertising company, JCDecaux has announced an increase of 5.7% in revenues, totalling €1,631.4, revealing a strong performance in the second half of 2004, with organic revenues reported to have grown by 6.8%. The solid results are stronger than the company predicted in its October forecast (see Another Record Quarter For JCDecaux As Revenues Climb… Continue reading JCDeaux Performs Ahead Of Advertising Market

UK TV advertising revenue is predicted to be increasingly fuelled by multi-channel broadcasters as traditional commercial channels become constrained by the success of their digital counterparts, according to a report by PricewaterhouseCoopers, commissioned by Government regulator Ofcom. The report identified two different scenarios for the adoption of digital TV technology by households in the run… Continue reading Multi-Channel TV Predicted To Lead Adspend

Wireless Application Protocol (WAP) usage over Christmas 2004 enjoyed a 23% increase on the same period in 2003, with a daily average totalling more than 40 million downloads, according to figures released today by the Mobile Data Association (MDA). The overall number of page impressions viewed during 2004 reached a staggering 14.6 billion, creating a… Continue reading 2004 Exceeds Predictions For WAP Usage