Specialist magazine publisher Future Network saw a strong performance last week, gaining 11.81% to close at 71p on Friday, giving them domination of last weeks market.Future recently added Beach Magazines Publishing to their portfolio, incorporating Junior, Junior Pregnancy and Wedding Day magazine.The recent acquisitions show a continuing trend in Future’s new more aggressive expansion in… Continue reading Sharewatch: Future Sees Increase Following Acquisitions
Merrill Lynch has revised its 2005 US advertising spend forecast downwards to 4.8%, compared to its November prediction of 5.2%. While political spending in 2004 will have certainly created difficult comparisons for 2005, Merrill Lynch believes the slower growth anticipated for next year is only in part due to this. The research group estimates that… Continue reading Merrill Lynch Conservative In US Ad Forecasts
A new report by PricewaterhouseCoopers commissioned by media super-regulator Ofcom has predicted that TV advertising revenue in the UK will be driven by multi-channel broadcasters, as traditional commercial channels become increasingly constrained by digital competitors success.The report also found that audience fragmentation is not as significant as first thought, with the impact on total TV… Continue reading Multi-Channel TV To Claim Larger Share Of Ad Revenue
The BBC’s audience and consumer research division has hired market research company GfK to extend its audience reaction measurement system, hoping to enhance existing data on its television and radio programmes.The new 3 year contract runs from April 2005, providing the BBC with a much faster system of measuring audience response to television programmes on… Continue reading BBC Hires GfK To Enhance Audience Measurement
Three of the nation’s largest commercial television broadcasters, ITV, Channel 4 and BSkyB, have announced plans to create a marketing organisation to boost the profile of small screen advertising, following in the footsteps of the Radio Advertising Bureau and ploughing funding worth £1 million into the new venture.The as yet unnamed organisation will be responsible… Continue reading Commercial TV Giants Form Ad Marketing Bureau
The reality showdown between ITV and the BBC on Saturday night ended in the Corporation’s Strictly Come Dancing final romping home with victory, attracting nearly one million more viewers than the final show of ITV1’s X Factor.Direct comparisons between the two shows are difficult as they were both split into two halves, and screened at… Continue reading ITV Loses Saturday Night Reality Showdown With BBC
The recent restructuring of the BBC’s magazine operations has already seen women’s glossy Eve put up for sale, but the next titles to face the auctioneers gavel are likely to come from the Origin Publishing stable, a BBC spokesman has confirmed.Director general Mark Thompson’s plans for BBC magazines, set out last week, stated that those… Continue reading Origin Titles Next On List For BBC Magazine Sale
TV ratings body BARB has announced the first results of its much anticipated lifestyle survey, with data for July, August and September 2004 now available.Results from the survey included findings that 19% of 25-34 year olds spend over £100 on CD’s and tapes and that around 25% of adults shop online, with 25-44 year olds… Continue reading First Results From BARB’s Lifestyle Survey Published
The National Magazine Company’s decision to release monthly circulation figures for its portfolio of consumer magazine titles has been given a warm welcome by advertisers, with both ISBA and the IPA praising the publisher’s move.In a joint statement by the two advertiser bodies, Jeremy Found, head of media at COI said: “I really welcome the… Continue reading Monthly Magazine Figures Welcomed By Advertisers
ZenithOptimedia’s commercial director, Greg Grimmer, has been appointed as managing director of Zed Media, the group’s digital and direct agency, filling the shoes of Jeff Hyams and predicting strong growth over the next year.The move will see Grimmer head Zed’s operations as it moves to become more powerful with an increased client focus and increased… Continue reading New Zed Media Boss Aims For Double Digit Growth Next Year
