More Industry News articles

December saw a marked increase in activity at leading agencies as the account pipeline remained strong. There were a number of significant wins for Publicis which clinched the Lehman Brothers 2003 New Business Title. Following a strong November (see Strong Agency Account Activity In November), there was a 40% year on year increase in account… Continue reading Publicis Tops 2003 New Business League

UK advertisers are losing between £4 billion and £10 billion in revenue because of their short-sighted approach to media planning, according to a major study from the Centre for Integrated Marketing.The research shows that agencies could make their marketing communications 10% to 25% more profitable, from a brand perspective, if they adopted a media neutral… Continue reading Poor Media Planning Costs Advertisers Billions

Growth in US internet usage has slowed in recent years but demand for high-speed services remains high, according to new statistics from Harris Interactive. An end of year survey shows that 69% of Americans can now be classified as internet users, an increase of two percentage points over last year. The number of adults online… Continue reading More Americans Taking The Broadband Route

December saw a marked increase in activity at leading agencies as the account pipeline remained strong. There were a number of significant wins for Publicis which clinched the Lehman Brothers 2003 New Business Title.Also On MediaTel Insight Today…More Americans Taking The Broadband RouteGrowth in US internet usage has slowed in recent years but demand for… Continue reading MediaTel Insight: Publicis Tops 2003 New Business League

Marketers remain largely unconvinced about the viability of mobile strategies but the medium would appear to have greater potential in the future, judging from a survey carried out by Reveries.com. The study, sponsored by mobile marketing firm Mynamics, was conducted among more than 400 US marketers. Only 5.5% regarded the viability of mobile phones as… Continue reading Mobile Marketing Enters The Mix

ITV partners, Carlton and Granada, were among the best performers in last week’s media market following news that their multibillion pound merger would go ahead unchallenged after shareholders gave the deal their unanimous support. The former was seen up 13.35% and the later climbed 10.44% (see ITV Merger Receives Final Green Light From Shareholders).However, Reuters… Continue reading Sharewatch: ITV Partners Lifted As Merger Rubber-Stamped

Channel 4 is understood to have shortlisted former Coca-Cola executive, Penny Hughes, for the role of chairman following the departure of Vanni Treves.Reports suggest that Hughes, who quit her £250,000 post as the first woman president of Coca-Cola nine years ago, has been approached by Channel 4 to take up one of the most high-profile… Continue reading Channel 4 Ponders Hughes To Take Over Chairmanship

SMG has taken the decision to sell its 27.8% stake in Scottish Radio Holdings to Emap in a deal worth £90.5 million.The shareholding was acquired for £150 million at the end of 2000 but SMG has opted to cut its losses and will put the proceeds of the sale towards debt reduction.SRH is the prominent… Continue reading SMG Sells Radio Stake To Reduce Mounting Debts

Centaur Communications is to be sold and floated on the Alternative Investment Market, it has been confirmed. Numis, the UK investment bank and stockbroker is to buy the publisher and conference organiser and immediately sell it on the AIM, a process known as an accelerated initial public offering. The deal, which is said to be… Continue reading Numis To Orchestrate Centaur Flotation

Centaur Communications is to be sold and floated on the Alternative Investment Market, it has been confirmed.Numis, the UK investment bank and stockbroker is to buy the publisher and conference organiser and immediately sell it on the AIM, a process known as an accelerated initial public offering.The deal, which is said to be worth in… Continue reading Numis To Orchestrate Centaur Flotation