Ofcom’s plans to introduce a new self-regulatory framework for broadcast advertising have come under attack from a leading consumer watchdog, which claims the proposed system gives marketers a licence to run their own show.The new media super-regulator is planning to contract out the rules governing television and radio advertising to a new co-regulatory system, which… Continue reading Broadcast Self-Regulation Plans Comes Under Attack
Granada Enterprises has announced that Bliss, the new wine-based ready-to-drink product from Scottish Courage, will make its television debut as exclusive broadcast sponsor of the third series of ITV’s Footballers’ Wives.The deal, negotiated through Starcom MediaVest, includes on-air credits for the programme, which will be screened across the ITV network this spring.The last series of… Continue reading Granada Secures Bliss To Sponsor Footballers’ Wives
The Government is planning to set wide-ranging new targets for the take-up of high-speed internet services following warnings that it cannot afford to be complacent in its drive towards enabling a broadband Britain. The Broadband Stakeholder Group has today published a report urging the Government not to relax its push to get consumers online, when… Continue reading Government To Set New Targets For Broadband Britain
Online retail sales in the US increased by 30% in the fourth quarter of 2003, according to new figures from comScore Media Metrix. The information firm estimates that $17.21 billion was spent on US shopping sites in the three months to the end of December. This figure includes event tickets but excludes auctions, car sales… Continue reading Internet Retail Boom Persists In Q4
The IPA’s latest Bellwether report brought good news to the media market yesterday by revealing that a rising tide of corporate optimism within the industry cause adspent to climb to levels not seen since the hight of the dotcom boom (see Bellwether Reveals Increasing Optimism For Advertisers).Global marketing and advertising network, WPP, rose 0.16% on… Continue reading Sharewatch: Market Greets News Of Advertising Recovery
The US Securities and Exchange Commission is unlikely to take steps to block the proposed acquisition of Hollinger Inc by the Barclay brothers (see Barclay Brothers Agree Telegraph Takeover Deal), according to reports today. Hollinger is currently under investigation for unauthorised payments made to senior executives, including erstwhile chief executive and non-executive chairman, Conrad Black… Continue reading SEC Has Few Qualms About Hollinger Takeover
The Government is planning to set wide-ranging new targets for the take-up of high-speed internet services following warnings that it cannot afford to be complacent in its drive towards enabling a broadband Britain.The Broadband Stakeholder Group has today published a report urging the Government not to relax its push to get consumers online, when its… Continue reading Government To Set New Targets For Broadband Britain
The US Securities and Exchange Commission is unlikely to take steps to block the proposed acquisition of Hollinger Inc by the Barclay brothers, according to reports today.Hollinger is currently under investigation for unauthorised payments made to senior executives, including erstwhile chief executive and non-executive chairman, Conrad Black.The Financial Times claims that while the SEC said… Continue reading SEC Has Few Qualms About Hollinger Takeover
Granada Enterprises has ended its deadlock with Cadbury Trebor Bassett and has persuaded the confectionery giant to renew its £10 million sponsorship of Coronation Street.The deal follows weeks of negotiations between ITV sales executives and Cadbury, which was believed to have been trying to secure better terms for its sponsorship of ITV’s longest running soap.The… Continue reading Cadbury Renews £10 Million Coronation Street Sponsorship
December saw a marked increase in activity at leading agencies as the account pipeline remained strong. There were a number of significant wins for Publicis which clinched the Lehman Brothers 2003 New Business Title.Following a strong November, there was a 40% year on year increase in account moves last month. Account consolidation is a major… Continue reading Publicis Tops 2003 New Business League
