More Industry News articles

BSkyB is to begin measuring satellite television viewing with an audience panel four times the size of that currently used by BARB.The new panel will be largest of its kind in the UK and will comprise 20,000 households, compared to just over 5,000 for BARB. However, BSkyB claims it will not act as a substitute… Continue reading BSkyB To Launch UK’s Largest Audience Panel

The line between television and internet advertising has been further blurred by the launch of a new format that allows marketers to create full-screen, broadcast quality commercials online.The 30-second video commercials, created by advertising software firm Unicast, exhibit a television-like quality that allows advertisers to create fully interactive campaigns using their offline creative assets.The new… Continue reading New Video Commercial Launched For Online Advertisers

Capital Radio Group has appointed Marian Peppers as its new head of commercial marketing, in a move that is expected to complete the long-running restructure of its sales operations.Peppers, formerly sponsorship director at Universal Studios Network, will assume responsibility for driving the strategic business marketing of the radio group’s brands across the commercial division.From 9… Continue reading Capital Appoints New Head Of Commercial Marketing

The IPA’s latest Bellwether report has added weight to the belief that advertising and marketing conditions are picking up. The outlook for expenditure growth is at its most optimistic since 2000.Also On MediaTel Insight Today…Internet Retail Boom Persists In Q4Online retail sales in the US increased by 30% in the fourth quarter of 2003, according… Continue reading MediaTel Insight: UK Marketing Spend On The Rise

The IPA‘s latest Bellwether report has added weight to the belief that advertising and marketing conditions are picking up. The outlook for expenditure growth is at its most optimistic since 2000. The Q4 survey shows the majority of existing budgets to have remained relatively unchanged in the past three months. However, the proportion of marketers… Continue reading INSIGHTanalysis: UK Marketing Spend On The Rise

Metro UK is expanding its network of free-sheet newspapers to a further five cities across the country, in a move that will boost the paper’s overall circulation to around 1 million.From the end of May the Associated Newspaper-owned title will be given away free to commuters in Bristol, Bath, Leicester, Derby and Nottingham, placing it… Continue reading Metro UK Launches New Editions In Five New Cities

Hollinger International has called an emergency board meeting to discuss whether to block a £260 million bid by the reclusive Barclay brothers to acquire The Daily and Sunday Telegraph. It is understood that the board could meet as early as today to discuss the impact of the deal after shareholders to express their outrage at… Continue reading Dispute Grows As Barclay Brothers Move On Telegraph Titles

The radio sector was seen in focus yesterday following news that Emap has bought SMG‘s 27.8% stake in Scottish Radio Holdings for £90.5 million. Reports suggested the deal would kick off the long awaited consolidation of the radio industry (see SMG Sells Radio Stake To Reduce Mounting Debts).SMG was lifted 8.89% as the deal allowed… Continue reading Sharewatch: Radio Sector Lifted By Acquisitions

The Wireless Group (TWG) has increased its interest in DRG, owner of the London III digital multiplex licence, it was announced today. The radio company has concluded an agreement with the administrators of Clubmend Ltd to acquire its 6% stake in DRG. The acquisition is subject to the exercise of pre-emption rights by the shareholders… Continue reading Wireless Group Invests Further In Digital Radio Market

As the outlook finally begins to improve for UK advertisers, Christopher Williamson, economist at NTC Research, digests the findings of the IPA’s latest Bellwether Report and discusses what lies in store for the industry over the coming year…The latest Bellwether report from the IPA shows a rising tide of corporate optimism, which is in turn… Continue reading NewsLine Column: Bellwether Signals Bounce Back?