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i-level, the independently-owned digital marketing agency, has expanded its senior management team with the appointment of Alex Marks as its first ever marketing director and Martin Shaw as buying director.Marks joins from Opus, the sales and marketing operation for GWR, where he was head of trade marketing for a portfolio of commercial radio stations including… Continue reading i-level Appoints Marks As First Ever Marketing Director

The National Magazine Company has announced plans to close its contract publishing division after just two years, due to what is claims are insufficient margins.The division was launched November 2001 by joint directors Julian Downing and Carey Sedgwick, who were brought in from John Brown Citrus to head the operation, which offers customer magazines and… Continue reading Natmags Closes Contract Publishing Arm After Two Years

The BBC could be broken up and divided into four regional divisions under radical new proposals due to be considered by the Government as part of its wide-ranging review of the Corporation.Leaked Government papers drafted by senior civil servants propose creating separate entities for England, Wales, Scotland and Northern Ireland, in a move that would… Continue reading Government To Consider BBC Break-Up In Charter Review

The switchover from analogue to digital will be staggered and could begin across sections of the country as early as 2007. The Digital Television Group, the trade body for DTV, is proposing that broadcasters begin a ‘staggered switch-off’ of analogue signals across certain UK regions.It has been suggested that the BBC, Channel 4 and ITV… Continue reading Analogue Television Switch-Off To Be Staggered

The Telegraph Group has secured sponsorship from the River Island Clothing Company for a forthcoming fashion supplement, due to be the biggest ever produced by the newspaper on 13 March.The deal, negotiated by the group’s strategic planner, Dorota Key, represents the second time the two companies have worked together on the Telegraph magazine’s fashion supplement,… Continue reading Telegraph Fashions Sponsorship Deal With River Island

UK terrestrial broadcasters Channel 4 and Five are believed to have held exploratory merger discussions within the last six months.Reports suggest that Channel 4 chief executive Mark Thompson and Lord Hollick, chairman of United Business Media, the minority shareholder in the Five network, have met to discuss the possibility of integration.It had been known that… Continue reading Channel 4 And Five In Discussions Over Possible Merger

Growth in paid search engine marketing in the US will slow to 22.5% this year, compared to 123% during 2003, according to a new report from eMarketer. The e-business research portal has predicted that revenues will surpass $2.5 billion during 2004, but the triple-digit growth of last year will fall considerably.Subscribers to MediaTel Insight can… Continue reading MediaTel Insight: US Search Engine Marketing Growth To Slow

Daily Mail & General Trust was seen in focus yesterday dipping 0.80% on news that it has teamed up with private equity firm Cinven to bid in excess of £550 million for the Telegraph titles as Hollinger International seeks to break itself up.Traders fear Lord Rothermere’s newspaper group could become involved in a costly bidding… Continue reading Sharewatch: Daily Mail Dips On Bid For Telegraph Titles

The Daily Mail & General Trust (DMGT) is understood to have entered the battle to take control of the Telegraph newspapers by teaming up with private equity firm Cinven.The group, which publishes the Daily Mail, has reportedly tabled a bid in excess of £550 million to Hollinger International, parent of the Telegraph newspapers and other… Continue reading DMGT Enters Telegraph Battle As Hollinger Receives Bids

Online advertising in the US hit $7.2 billion in 2003, after a record 38% rise in the fourth quarter, according figures just published by the Internet Advertising Bureau (IAB).Also On MediaTel Insight Today…iTV Betting, Gaming & Lottery To Generate €4.1bn By 2007Revenues generated from interactive television (iTV) betting, gaming and lottery services will generate €4.1… Continue reading MediaTel Insight: US Online Advertising Spend Hits $7.2bn In 2003