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Channel 4 will this week relaunch its trade marketing website, the in4mer, with a promotional campaign targeting media agencies and advertisers.The new-look extranet will feature upcoming programme information, the latest research and audience data, as well as a range of sponsorship and advertising information.Channel 4 has recruited Bo Selecta star, Avid Merion, to feature on… Continue reading Channel 4 Relaunches Trade Website For Advertisers

Business press advertising expenditure in the US rose by 1.1% during November, although page volumes were down by 3.7%, according to the latest data from American Business Media (ABM). In the year to date spend was up slightly by 0.6% and pages were down by 3.5%.Also on MediaTel Insight Today…Global Mobile Shipments Jump 23% In… Continue reading MediaTel Insight: US Business Press Advertising Nudges Up

Media super-regulator Ofcom has cleared the British Heart Foundation’s latest anti-smoking television campaign of being distasteful, despite complaints from more than sixty viewers.The campaign, created by Euro RSCG London, aimed to shock people into quitting by depicting the blocked artery of a thirty year-old smoker and cigarettes dripping with the fatty substance that causes heart… Continue reading Ofcom Clears Hard Hitting Anti-Smoking Campaign

Britain’s annual rate of inflation increased slightly during January, but still remained well below the Bank of England’s 2.0% target, according the latest figures from the Office of National Statistics.The Chancellor of the Exchequer’s new measure of inflation, the Consumer Price Index, rose by 0.1% point to 1.4% last month on the back of bank… Continue reading UK Inflation Inches Up During January

Current media research underestimates the impact and effectiveness of non-television media by as much as twenty percent, according to a major new study launched by Clear Channel UK.The research, commissioned on behalf of the Adshel street furniture division, confirms long-held industry suspicions of under-reporting for a range of non-broadcast media, especially outdoor and press.The Adshel… Continue reading Existing Research Under-Reports Non-Broadcast Media

The Association of Publishing Agencies has come together with the Advertising Agency Register to launch a consultancy service that allows users to match a client’s brief for a consumer magazine to a publishing agency’s expertise.The partnership will see the AAR provide a range of services to the Association of Publishing Agencies, from managing initial enquiries… Continue reading AAR Launches Consumer Magazine Consultancy Service

Reuters this morning posted underlying profits for the full year which are significantly ahead of market expectations. Group operating profit for 2003 came in at £126 million, up from a loss of £144 million in 2002.Pre-tax profits also showed a substantial turnaround, up from last year’s loss of £493 million to £49 million. Recurring revenue… Continue reading Reuters Results Beat Expectations As Profit Returns

Over the last few years, advertising during sporting events has become big business for brands. However, James Papworth, ad marketing manager at IPC Prospector, claims that paid-for magazines provide a valuable opportunity for marketers to target non-sports fans.Johnny Wilkinson may be bored with seeing his world cup winning drop goal (The Sun, 6th Feb) but… Continue reading NewsLine Column: Pushing Sport To The Sidelines

ABC Electronic has bolstered its senior management team with the appointment of Adam Read as head of new business with immediate effect.Read will be responsible for new business development, ensuring ABC Electronic responds to both existing clients and to other organisations in advancing independent standards for the measurement of electronic media.He joins the company with… Continue reading ABC Electronic Appoints Read As Head Of New Business