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BSkyB is to begin measuring satellite television viewing with an audience panel four times the size of that currently used by BARB.The new panel will be largest of its kind in the UK and will comprise 20,000 households, compared to just over 5,000 for BARB. However, BSkyB claims it will not act as a substitute… Continue reading BSkyB To Launch UK’s Largest Audience Panel

The line between television and internet advertising has been further blurred by the launch of a new format that allows marketers to create full-screen, broadcast quality commercials online.The 30-second video commercials, created by advertising software firm Unicast, exhibit a television-like quality that allows advertisers to create fully interactive campaigns using their offline creative assets.The new… Continue reading New Video Commercial Launched For Online Advertisers

Capital Radio Group has appointed Marian Peppers as its new head of commercial marketing, in a move that is expected to complete the long-running restructure of its sales operations.Peppers, formerly sponsorship director at Universal Studios Network, will assume responsibility for driving the strategic business marketing of the radio group’s brands across the commercial division.From 9… Continue reading Capital Appoints New Head Of Commercial Marketing

The IPA’s latest Bellwether report has added weight to the belief that advertising and marketing conditions are picking up. The outlook for expenditure growth is at its most optimistic since 2000.Also On MediaTel Insight Today…Internet Retail Boom Persists In Q4Online retail sales in the US increased by 30% in the fourth quarter of 2003, according… Continue reading MediaTel Insight: UK Marketing Spend On The Rise

While there has been justifiable excitement at the growth of broadband internet access, dial connections are far from dead and service providers will need to maintain support for their narrowband customers, says IDC. In its latest study, Western Europe Consumer ISP Forecast, 2002-2007, the research group predicts that the number of consumer broadband connections in… Continue reading ISPs Warned Not To Ignore Dial-Up Disciples

Online retail spend shot up by over 70% in the UK in December as a growing proportion of consumers eschewed the busy high street in favour of internet stores for their Christmas shopping.Also On MediaTel Insight Today…ISPs Warned Not To Ignore Dial-Up DisciplesWhile there has been justifiable excitement at the growth of broadband internet access,… Continue reading MediaTel Insight: Festive Boost For Online Retailers

Online retail spend shot up by over 70% in the UK in December as a growing proportion of consumers eschewed the busy high street in favour of internet stores for their Christmas shopping. The Interactive Media in Retail Group claims that online sales totalled £1.324 billion last month, with electrical consumer goods and alcohol among… Continue reading Festive Boost For Online Retailers

Metro UK is expanding its network of free-sheet newspapers to a further five cities across the country, in a move that will boost the paper’s overall circulation to around 1 million.From the end of May the Associated Newspaper-owned title will be given away free to commuters in Bristol, Bath, Leicester, Derby and Nottingham, placing it… Continue reading Metro UK Launches New Editions In Five New Cities

Mobile data is driving further growth in the mobile market in Western Europe, with consumers taking up ever more sophisticated applications. A report from the Yankee Group has forecast continued growth in wireless data revenue as consumers move beyond text messaging to using data content services and applications. It estimates that mobile service revenue will… Continue reading Data Services To Boost Mobile Market

The radio sector was seen in focus yesterday following news that Emap has bought SMG‘s 27.8% stake in Scottish Radio Holdings for £90.5 million. Reports suggested the deal would kick off the long awaited consolidation of the radio industry (see SMG Sells Radio Stake To Reduce Mounting Debts).SMG was lifted 8.89% as the deal allowed… Continue reading Sharewatch: Radio Sector Lifted By Acquisitions