More Industry News articles

The radio industry is calling on the Government to announce a definitive switch-off date for the analogue signal as part of a wider initiative to boost the uptake of digital radio in the UK. Speaking at an industry seminar yesterday, GWR chairman Ralph Bernard said he had written to Culture Secretary Tessa Jowell and Ofcom… Continue reading Radio Industry Calls For Analogue Switch-Off Date

The IPA’s latest Bellwether report brought good news to the media market yesterday by revealing that a rising tide of corporate optimism within the industry cause adspent to climb to levels not seen since the hight of the dotcom boom (see Bellwether Reveals Increasing Optimism For Advertisers).Global marketing and advertising network, WPP, rose 0.16% on… Continue reading Sharewatch: Market Greets News Of Advertising Recovery

The Government is planning to set wide-ranging new targets for the take-up of high-speed internet services following warnings that it cannot afford to be complacent in its drive towards enabling a broadband Britain.The Broadband Stakeholder Group has today published a report urging the Government not to relax its push to get consumers online, when its… Continue reading Government To Set New Targets For Broadband Britain

The US Securities and Exchange Commission is unlikely to take steps to block the proposed acquisition of Hollinger Inc by the Barclay brothers, according to reports today.Hollinger is currently under investigation for unauthorised payments made to senior executives, including erstwhile chief executive and non-executive chairman, Conrad Black.The Financial Times claims that while the SEC said… Continue reading SEC Has Few Qualms About Hollinger Takeover

The US Securities and Exchange Commission is unlikely to take steps to block the proposed acquisition of Hollinger Inc by the Barclay brothers (see Barclay Brothers Agree Telegraph Takeover Deal), according to reports today. Hollinger is currently under investigation for unauthorised payments made to senior executives, including erstwhile chief executive and non-executive chairman, Conrad Black… Continue reading SEC Has Few Qualms About Hollinger Takeover

Granada Enterprises has ended its deadlock with Cadbury Trebor Bassett and has persuaded the confectionery giant to renew its £10 million sponsorship of Coronation Street.The deal follows weeks of negotiations between ITV sales executives and Cadbury, which was believed to have been trying to secure better terms for its sponsorship of ITV’s longest running soap.The… Continue reading Cadbury Renews £10 Million Coronation Street Sponsorship

The IPA‘s latest Bellwether report has added weight to the belief that advertising and marketing conditions are picking up. The outlook for expenditure growth is at its most optimistic since 2000. The Q4 survey shows the majority of existing budgets to have remained relatively unchanged in the past three months. However, the proportion of marketers… Continue reading INSIGHTanalysis: UK Marketing Spend On The Rise

December saw a marked increase in activity at leading agencies as the account pipeline remained strong. There were a number of significant wins for Publicis which clinched the Lehman Brothers 2003 New Business Title.Following a strong November, there was a 40% year on year increase in account moves last month. Account consolidation is a major… Continue reading Publicis Tops 2003 New Business League

The Government is planning to set wide-ranging new targets for the take-up of high-speed internet services following warnings that it cannot afford to be complacent in its drive towards enabling a broadband Britain. The Broadband Stakeholder Group has today published a report urging the Government not to relax its push to get consumers online, when… Continue reading Government To Set New Targets For Broadband Britain

BSkyB is to begin measuring satellite television viewing with an audience panel four times the size of that currently used by BARB.The new panel will be largest of its kind in the UK and will comprise 20,000 households, compared to just over 5,000 for BARB. However, BSkyB claims it will not act as a substitute… Continue reading BSkyB To Launch UK’s Largest Audience Panel