Reuters said today that revenue declines at the company have slowed and management is satisfied that the period of contraction is over.The global information company saw revenues fall by around 11% last year as demand for subscription services slumped. However, the decline is expected to be no more than 9% in the first quarter of… Continue reading Reuters Sees Light At The End Of The Tunnel
Hachette Filipacchi has poached Emap’s Frances Sheen to become editor of its glossy B magazine for women, replacing Gina Johnson who stepped down in October to work on special projects.Sheen was previously deputy editor of More!, where she was brought on board to oversee the magazine’s recent relaunch to take on Condé Nast’s heavy weight… Continue reading Hachette Poaches More! Editor To Head-Up B Magazine
Chrysalis-owned Heart 106.2 has secured a major cross-promotional partnership with Associated Newspapers to plug its biggest ever on-air competition in the Daily Mail and the Evening Standard.The two week ‘Cash Call’ competition will see Heart DJs give away £1,000 in cash every hour between 7am and 7pm to listeners who can identify the missing word… Continue reading Heart Forms Marketing Partnership With Associated
MindShare has secured a deal with Carlton that will see Nestlé Rowntree’s Yorkie sponsor ITV1’s forthcoming interactive special, The Great British Driving Test, which attempts to establish whether men or women are better behind the wheel.The prime-time programme, due to be screened next Monday, features elements of the BBC’s Test The Nation with guests, celebrities… Continue reading Mindshare Secures Yorkie To Sponsor ITV Driving Test
News International has promoted Clive Milner to the newly created role of group managing director of its newspaper division, with a brief to oversee cross-title projects.The new role will see Milner, currently managing director of Times Newspapers Limited, assume responsibility for improving the commercial performance of a range of papers including the Times and the… Continue reading News International Promotes Milner To New Group Role
Growth in direct mail appears to be slowing with revenue increasing by just 0.6% year on year to £557 million in the three months to September 2003, according to the latest figures from the Direct Mail Information Service.Direct mail has been one of the main beneficiaries of the trend towards more targeted and cost effective… Continue reading Direct Mail Industry Sees Revenue Growth Slow
Advertisers are being warned that too many newspaper campaigns are failing to deliver the required results due to poor quality creative work.Ongoing research carried out by the World Association Of Newspapers claims that the impact of creativity is often underestimated. It calls on advertisers to work harder to ensure the quality of their marketing messages… Continue reading Too Many Newspaper Campaigns Fail To Deliver
Advertisers are being warned that too many newspaper campaigns are failing to deliver the required results due to poor quality creative work. Ongoing research carried out by the World Association of Newspapers (WAN) claims that the impact of creativity is often underestimated. It calls on advertisers to work harder to ensure the quality of their… Continue reading Too Many Newspaper Campaigns Fail To Deliver, Says WAN
Evidence of growth in the European digital TV market is reflected in interim results from Pace Micro Technology which show the company to be operating profitably again.A slump in sales of set-top boxes resulted in pre-tax losses of £16 million in the last financial year (to May 31 2003) but business picked up in the… Continue reading Pace Micro Technology Rides The Digital Wave
The Government has announced that the impending analogue switch off and the subsequent move towards digital television will form a central part of the wide-ranging review of the BBC’s ten year charter. Culture Secretary, Tessa Jowell, said the public debate on the future of the BBC would examine the “vital” role played by the Corporation… Continue reading BBC Charter Review Will Focus On Digital Television
