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December saw a marked increase in activity at leading agencies as the account pipeline remained strong. There were a number of significant wins for Publicis which clinched the Lehman Brothers 2003 New Business Title. Following a strong November (see Strong Agency Account Activity In November), there was a 40% year on year increase in account… Continue reading Publicis Tops 2003 New Business League

Omnicom, the global marketing and corporate communications company, has appointed Interpublic’s Robert Riesenberg to oversee the development of a new entertainment division creating branded programming.The new role will see Riesenberg become president and chief executive officer at the division that will produce and co-develop a range of advertiser funded programming. He will report directly to… Continue reading Omnicom Launches Branded Programme Making Division

Beleaguered cable operator Telewest Communications has announced the resignation of its group managing director, Charles Burdick, after less than two years at the company’s helm. Burdick, who steps down with immediate effect, will stay on as a consultant to the company until the completion of its financial restructuring, but will then relinquish his directorship to… Continue reading Burdick Steps Down As Telewest Managing Director

Growth in US internet usage has slowed in recent years but demand for high-speed services remains high, according to new statistics from Harris Interactive. An end of year survey shows that 69% of Americans can now be classified as internet users, an increase of two percentage points over last year. The number of adults online… Continue reading More Americans Taking The Broadband Route

The reclusive Barclay Brothers look set to take control of the Daily Telegraph after agreeing a £260 million deal to buy the global newspaper group headed by troubled media mogul Lord Black.The billionaire brothers are understood to have reached an “irrevocable” agreement to take over Hollinger Inc, in a move that will see them assume… Continue reading Barclay Brothers Agree Telegraph Takeover Deal

Kelvin MacKenzie’s Wireless Group is planning to strengthen its position in the UK local radio market with the acquisition of Forever Broadcasting for £8.1 million. The Wireless Group already controls 16% of Forever Broadcasting, which owns a handful of local radio stations including Tower FM in Bolton, Peak FM in Chesterfield and The Wolf in… Continue reading Wireless Group Secures Forever For £8.1 Million

Marketers remain largely unconvinced about the viability of mobile strategies but the medium would appear to have greater potential in the future, judging from a survey carried out by Reveries.com. The study, sponsored by mobile marketing firm Mynamics, was conducted among more than 400 US marketers. Only 5.5% regarded the viability of mobile phones as… Continue reading Mobile Marketing Enters The Mix

Carlton has secured Walkers Snacks as the broadcast sponsor of ITV1’s new Saturday morning children’s entertainment programme, Ministry Of Mayhem, which aired for the first time last weekend.The two-hour weekly show, which claims to offer viewers a crazy cocktail of live music, competitions and celebrity guests, replaces the long-running SM:TV Live, which was axed last… Continue reading ITV Secures Monster Sponsor For New Saturday Show

UK advertisers are losing between £4 billion and £10 billion in revenue because of their short-sighted approach to media planning, according to a major study from the Centre for Integrated Marketing.The research shows that agencies could make their marketing communications 10% to 25% more profitable, from a brand perspective, if they adopted a media neutral… Continue reading Poor Media Planning Costs Advertisers Billions

December saw a marked increase in activity at leading agencies as the account pipeline remained strong. There were a number of significant wins for Publicis which clinched the Lehman Brothers 2003 New Business Title.Also On MediaTel Insight Today…More Americans Taking The Broadband RouteGrowth in US internet usage has slowed in recent years but demand for… Continue reading MediaTel Insight: Publicis Tops 2003 New Business League