GMG Radio has appointed Clear Marketing to launch a cross-platform advertising campaign to promote the forthcoming launch of its new Smooth FM station.Smooth FM will go live on 2 March and will replace Jazz FM across the Northwest of England with a range of artists, such as Rod Stewart and Norah Jones, who have produced… Continue reading GMG Appoints Clear Marketing For Smooth FM Launch
Opus has announced that Phil Parkinson will take over from Dominic Barker as regional director of its Manchester-based division with immediate effect.Parkinson will step up from his previous role as team leader to oversee all revenue streams for the company outside of London. He will report directly to Peter Charlton, national sales director at Opus.Commenting… Continue reading Opus Appoints Parkinson As New Regional Director
US shoppers spent a record $18.5 billion online during the 2003 holiday season, according to the latest eSpending Report from Goldman Sachs, Harris Interactive and Nielsen//NetRatings. This figure, which does not include travel, is 35% higher than the $13.7 billion outlay recorded for November and December 2002 and indicates growing customer demand for ecommerce. “Online… Continue reading Online Santa Delivers The Goods In Record Style
Hachette Filipacchi has poached IPC’s Rita Lewis to become publishing director of its flagship women’s titles Red and B.Lewis, who takes up the position with immediate effect, will assume responsibility for driving forward the Red brand as it attempts to increase its circulation and looks to exploit opportunities in foreign markets.She will also work with… Continue reading Hachette Poaches IPC’s Lewis For Key Publishing Role
Tim Schoonmaker, the Emap radio chief executive who resigned suddenly last week, is planning to team up with venture capital companies to bid for radio groups in the newly deregulated market place. Schoonmaker, who ran Emap’s radio and digital television operations, announced his intention to step down last week, in a move that caused surprised… Continue reading Emap Radio Boss Linked To Venture Capital Groups
Despite having recently cut its 2003 radio advertising growth forecast, Merrill Lynch is confident that the the next twelve months will bring strong growth with revenues expected to increase by more than 8%. The broker reacted to November’s 4% drop in US radio advertising revenues by cutting its full-year growth projection from 1.6% to 1.5%… Continue reading 2004 Radio Recovery To Be ‘Back-End Loaded’, Says Merrill Lynch
Advertising broadcast on all of the UK’s major commercial radio stations can now be tracked by a new system from Nielsen Media Research, designed to bring greater accountability to the medium.The new Adscanner technology, developed by Idioma, continuously monitors live broadcast feeds and uses advanced audio fingerprints to automatically identify the air-time spots that appear… Continue reading Nielsen Rolls Out New Radio Ad-Tracking System
More than 50 million homes in Europe, the US and Asia will have Wi-Fi access by 2007, according to research by BWCS. At the end of 2003, there were around 80 million broadband households worldwide, compared to just 5 million Wi-Fi-enabled homes. Most networks are located in the US and the market leader will account… Continue reading Home Wi-Fi In The Ascendency
Despite having recently cut its 2003 radio advertising growth forecast, Merrill Lynch is confident that the the next twelve months will bring strong growth with revenues expected to increase by more than 8%.Also On MediaTel Insight Today…Online Santa Delivers The Goods In Record StyleUS shoppers spent a record $18.5 billion online during the 2003 holiday… Continue reading MediaTel Insight: 2004 Radio Recovery To Be Back-End Loaded
ISBA is calling on press advertisers to demand ‘verification of appearance’ following estimates that more than £550 million worth of newspaper and magazine ads do not appear as booked.The industry body’s Press Action Group has issued a special guidance note arguing that proof of appearance is a basic requirement that should be available on demand… Continue reading ISBA Urges Advertisers To Demand Proof Of Appearance
