Online retail spend shot up by over 70% in the UK in December as a growing proportion of consumers eschewed the busy high street in favour of internet stores for their Christmas shopping.Also On MediaTel Insight Today…ISPs Warned Not To Ignore Dial-Up DisciplesWhile there has been justifiable excitement at the growth of broadband internet access,… Continue reading MediaTel Insight: Festive Boost For Online Retailers
Metro UK is expanding its network of free-sheet newspapers to a further five cities across the country, in a move that will boost the paper’s overall circulation to around 1 million.From the end of May the Associated Newspaper-owned title will be given away free to commuters in Bristol, Bath, Leicester, Derby and Nottingham, placing it… Continue reading Metro UK Launches New Editions In Five New Cities
The outlook finally appears to be improving for UK advertisers and new research reveals a rising tide of corporate optimism that could see adspend climb to levels not seen since the dotcom boom. The IPA’s latest quarterly Bellwether report shows that the improving economic conditions have prompted more than half of all companies to increase… Continue reading Bellwether Reveals Increasing Optimism For Advertisers
US adspend rose by more than 5% during 2003, according to the latest data from Nielsen Media Research, with local media showing the strongest growth throughout the year. Nielsen Monitor-Plus, the advertising information arm of the research company, has reported that all major media categories showed a growth in adspend during the year, and each… Continue reading US Adspends Tops 5% During 2003, Says Nielsen
While there has been justifiable excitement at the growth of broadband internet access, dial connections are far from dead and service providers will need to maintain support for their narrowband customers, says IDC. In its latest study, Western Europe Consumer ISP Forecast, 2002-2007, the research group predicts that the number of consumer broadband connections in… Continue reading ISPs Warned Not To Ignore Dial-Up Disciples
Online retail spend shot up by over 70% in the UK in December as a growing proportion of consumers eschewed the busy high street in favour of internet stores for their Christmas shopping. The Interactive Media in Retail Group claims that online sales totalled £1.324 billion last month, with electrical consumer goods and alcohol among… Continue reading Festive Boost For Online Retailers
Mobile data is driving further growth in the mobile market in Western Europe, with consumers taking up ever more sophisticated applications. A report from the Yankee Group has forecast continued growth in wireless data revenue as consumers move beyond text messaging to using data content services and applications. It estimates that mobile service revenue will… Continue reading Data Services To Boost Mobile Market
December saw a marked increase in activity at leading agencies as the account pipeline remained strong. There were a number of significant wins for Publicis which clinched the Lehman Brothers 2003 New Business Title. Following a strong November (see Strong Agency Account Activity In November), there was a 40% year on year increase in account… Continue reading Publicis Tops 2003 New Business League
Growth in US internet usage has slowed in recent years but demand for high-speed services remains high, according to new statistics from Harris Interactive. An end of year survey shows that 69% of Americans can now be classified as internet users, an increase of two percentage points over last year. The number of adults online… Continue reading More Americans Taking The Broadband Route
Marketers remain largely unconvinced about the viability of mobile strategies but the medium would appear to have greater potential in the future, judging from a survey carried out by Reveries.com. The study, sponsored by mobile marketing firm Mynamics, was conducted among more than 400 US marketers. Only 5.5% regarded the viability of mobile phones as… Continue reading Mobile Marketing Enters The Mix
