More Industry News articles

Publisher Pearson says it remains on target to meet earnings goals despite falling ad revenues at the Financial Times. In a trading update, the company said that advertising revenues at the FT would be 12% lower in the second half than in the same period in 2002. The full year decline is expected to be… Continue reading FT Troubles Fail To Deter Pearson

The Mobile Marketing Association has launched what it claims is the first definitive code of conduct to govern the rapidly expanding mobile marketing industry.The code will provide the industry with a solid guide to best practise, as well as explaining how to develop campaigns within the framework of current legislation. It will also incorporate existing… Continue reading MMA Unveils Code To Govern Mobile Marketing

Publisher Pearson says it remains on target to meet earnings goals despite falling ad revenues at the Financial Times.In a trading update, the company said that advertising revenues at the FT would be 12% lower in the second half than in the same period in 2002. The full year decline is expected to be in… Continue reading Financial Times Troubles Fail To Deter Pearson

There is often a clear distinction between what media planners perceive to be effective forms of advertising and what consumers say they actually consume, according to a report out this week. A survey carried out by InsightExpress for Mediapost found that planners and buyers have particular faith in network TV and magazines. More than half… Continue reading Media Industry Ponders Ad Survey Results

The online advertising industry will be celebrating this Christmas with the latest figures showing that adspend topped £151 million in the first half of this year to give the sector a record market share of 2%.Research published by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers shows that online advertising reached record levels in the first… Continue reading Figures Show Online Advertising Boom In 2003

The new communications regulator Ofcom is calling for greater competition in the wholesale broadband market after concluding that BT has too much influence in the current environment. Ofcom and Oftel, the outgoing telecoms watchdog, have this week issued a consultation paper in which they propose new regulatory obligations. “It is clear that at this point… Continue reading BT Faces Scrutiny Over Broadband Charges

The Government could be on track reach its target of switching off the analogue television signal by the proposed 2010 deadline, following news that more than half of British households now receive multi-channel services.The latest figures released by the BBC show that the growth of digital television has been driven by the success of Freeview,… Continue reading Digital TV Now In More Than Half Of UK Households

The online advertising industry will be celebrating this Christmas with the latest figures showing that adspend topped £151 million in the first half of this year to give the sector a record market share of 2%. Research published by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers shows that online advertising reached record levels in the… Continue reading Research Shows Online Advertising Boom In 2003

GfK Media is to publish radio listening figures for the Christmas and New Year period for the first time as part of its National Broadcast Survey.The survey, which is backed by Kelvin MacKenzie’s Wireless Group, will cover the whole of the fourth quarter, but will look specifically at the three weeks from 15 December to… Continue reading GfK To Measure Radio Audiences Over Christmas Period

The Government could be on track reach its target of switching off the analogue television signal by the proposed 2010 deadline, following news that more than half of British households now receive multi-channel services. The latest figures released by the BBC show that the growth of digital television has been driven by the success of… Continue reading Digital TV Now In More Than Half Of UK Households