Future Publishing has redesigned its two flagship PlayStation 2 magazines in an attempt to target the influx of consumers likely to receive the games console as a gift this Christmas.As part of the initiative, Official PlayStation 2 Magazine has been completely redesigned, with a new 18-page Replay section featuring game challenges, competitions and reader leagues… Continue reading Future Publishing Redesigns PlayStation 2 Magazines
ISBA’s annual conference will take place on 3 March next year with a range of speakers including Culture Secretary, Tessa Jowell, who will outline the Government’s expectations of advertisers.The one day event, which takes place at the London Hilton, will attempt to address a range of key current issues for UK advertisers, including extending the… Continue reading Jowell To Address Advertisers At ISBA Conference
Sales of digital TV set-top boxes will rise by 39% to a record 50.3 million units in 2004, according to the latest research from the Strategy Analytics. Strong demand for digital satellite systems in the US and Europe, as well as the revival of the digital terrestrial market in Europe, were responsible for the recovery… Continue reading MediaTelINSIGHT: Global Digital TV Sales To Hit 122m By 2008
Independent News & Media has announced a €53.5 million worldwide restructuring plan intended to reduce debts over the next twelve months.The publishing group, which owns The Independent in the UK and has businesses in Ireland, Australia, New Zealand and South Africa, aims to generate €18.4 million in savings by the end of 2005.It is anticipated… Continue reading Independent News & Media Cuts Jobs To Save On Costs
New research from JCDecaux Airport claims that the airport environment encourages a unique approach to retail which causes consumers to make impulse purchases of products they would not normally buy.The survey, carried out across BAA’s seven UK airports, revealed that airports play a key role in encouraging the purchase of luxury goods or designer brands.… Continue reading New Research Reveals Strength Of Airport Advertising
The Mobile Marketing Association has launched what it claims is the first definitive code of conduct to govern the rapidly expanding mobile marketing industry.The code will provide the industry with a solid guide to best practise, as well as explaining how to develop campaigns within the framework of current legislation. It will also incorporate existing… Continue reading MMA Unveils Code To Govern Mobile Marketing
Publisher Pearson says it remains on target to meet earnings goals despite falling ad revenues at the Financial Times.In a trading update, the company said that advertising revenues at the FT would be 12% lower in the second half than in the same period in 2002. The full year decline is expected to be in… Continue reading Financial Times Troubles Fail To Deter Pearson
The online advertising industry will be celebrating this Christmas with the latest figures showing that adspend topped £151 million in the first half of this year to give the sector a record market share of 2%.Research published by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers shows that online advertising reached record levels in the first… Continue reading Figures Show Online Advertising Boom In 2003
BSkyB’s long running monopoly over top-flight English football has been brought to an end by a new deal with the European Commission designed to bring live Premiership matches back to terrestrial channels. The agreement will allow broadcasters such as the BBC and ITV to bid for eight Saturday matches each season after European competition commissioner,… Continue reading BSkyB Loses Premiership Monopoly In Football Shake-Up
The Government could be on track reach its target of switching off the analogue television signal by the proposed 2010 deadline, following news that more than half of British households now receive multi-channel services.The latest figures released by the BBC show that the growth of digital television has been driven by the success of Freeview,… Continue reading Digital TV Now In More Than Half Of UK Households
