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Communications regulator Ofcom has set out proposals for new guidelines that could hamper Government plans to make media mergers easier in the newly deregulated marketplace. The cross-media watchdog, which assumed its full responsibilities last week, plans to investigate companies hoping to complete deals that could fall foul of the plurality test amendment to the Communications… Continue reading New Ofcom Guidelines Could Tie-Up Major Media Mergers

The media sector was cheered yesterday after Aegis, the media sales and market research group, raised its forecasts for advertising growth this year amid signs of improving corporate confidence (see Aegis On Track To Deliver Strong Growth This Year).Daily Mail & General Trust was seen in focus up 0.8% following news that it and other… Continue reading Sharewatch: Forecasts From Aegis Lift Media Sector

The UK is the world’s ninth largest broadband country, according to new research out this week.The research firm Point Topic calculates that as at 30 September 2003 there were 1.4 million DSL and 1.2 million cable broadband lines in UK homes and businesses. The number of lines increased by more than 20% in the third… Continue reading UK Becomes A High Speed Haven For Internet Users

Viacom Outdoor has completed its national sales line-up with the appointment of Simon Mead as its new head of agency sales.The position will see Mead lead two teams responsible for pitching new ideas and creative solutions to agencies. He will work alongside head of specialist sales, Charlie Richardson, who joined the company last September.Mead will… Continue reading Viacom Outdoor Appoints New Head Of Agency Sales

The BBC has agreed to drop Coca-Cola as the multi-million pound sponsor of the weekly music charts used by Radio One and Top Of The Pops following a wave of criticism.The Corporation is currently seeking a way out of the two-year deal with the Official UK Chart Company that sees the soft-drinks giant receive regular… Continue reading BBC Buckles Under Pressure To End Coke Sponsorship Deal

Emap has revealed that its eagerly awaited new men’s lifestyle magazine will be called Zoo Weekly and will launch at the end of the month with the support of a major advertising campaign.The title, which has been in development as Project Tyson, will be published on Wednesdays and will target males aged between 16 and… Continue reading New Emap Men’s Magazine To Be Called Zoo Weekly

Business optimism is currently at its highest level for over three years and economic growth is expected to surge during 2004, providing a much needed boost to the UK advertising market.The latest BDO Business Trends Report forecasts that healthy domestic demand and an improving world climate will lift the UK’s economic growth to 2.3% in… Continue reading Improving UK Economy To Boost Advertising Market In 2004

JanuaryDigital radio got off to a flying start in 2003 with figures from the Digital Radio Development Bureau showing that sales of DAB digital radios increased by 165% in 2002 and look set to more than double in the coming months (see Sales Of DAB Digital Radios Boom In 2002). Meanwhile, Virgin Radio announced plans… Continue reading NewsLine End Of Year Round-Up: Radio

The vast majority of US consumers are happy with their online buying experiences judging from a pre-Christmas survey carried out by Shop.org and BizRate.com.Also On MediaTel Insight Today…Major Media Buyer Upbeat On 2004Aegis Group, the media and market research firm, predicts that global adspend will climb 4.7% this year, compared to 3.2% in 2003.Subscribers to… Continue reading MediaTel Insight: Consumers Sing Praises Of Online Shopping

Aegis Group, the media and market research firm, has said that trading is in line with expectations and anticipates further progress will be made in 2004. Europe’s largest advertising buyer claims that turnover, revenue and operating profit improved in 2003 and there is cause for New Year cheer given the upturn in the advertising and… Continue reading Aegis On Track To Deliver Strong Growth This Year