The radio industry is calling on the Government to announce a definitive switch-off date for the analogue signal as part of a wider initiative to boost the uptake of digital radio in the UK.Speaking at an industry seminar yesterday, GWR chairman Ralph Bernard said he had written to Culture Secretary Tessa Jowell and Ofcom chief… Continue reading Radio Industry Calls For Analogue Switch-Off Date
US magazine advertising revenue rose by 6.3% during 2003, following a 3.1% year on year increase in December, according to end-of-year data from the Publishers Information Bureau (PIB).Also On MediaTel Insight Today…Cable TV Looks To Capitalise On New OpportunitiesThe number of worldwide cable TV subscribers increased last year but the rate of growth was the… Continue reading MediaTel Insight: US Magazine Ad Revenue Climbs In 2003
Britain’s annual rate of inflation remained static in December, defying expectations that it would fall, according to the latest figures from the Office of National Statistics.The Chancellor of the Exchequer’s new measure of inflation, the Consumer Price Index, held firm on November’s figure of 1.3%, which is well below the Bank of England’s new inflation… Continue reading UK Inflation Remains Unchanged In December
Marketing spend is expected to increase by around 3% this year, but the economic recovery will not be as swift as first thought, according to new research from the Chartered Institute of Marketing The new survey supports a recent report from the Institute of Practitioners in Advertising, which suggests that a rising tide of corporate… Continue reading Marketing Spend Expected To Grow By 3% During 2004
US magazine advertising revenue rose by 6.3% during 2003, following a 3.1% year on year increase in December, according to end-of-year data from the Publishers Information Bureau (PIB). Advertising pages fell by 3.1% last month and the annual total of 226,049.61 was down 1.0% from 2002. However, eight of the twelve major advertising categories experienced… Continue reading US Magazine Ad Revenue Climbs In 2003
US magazine advertising revenue rose by 6.3% during 2003, following a 3.1% year on year increase in December, according to end-of-year data from the Publishers Information Bureau (PIB) Advertising pages fell by 3.1% last month and the annual total of 226,049.61 was down 1.0% from 2002. However, eight of the twelve major advertising categories experienced… Continue reading US Magazine Ad Revenue Climbs In 2003
The radio industry is calling on the Government to announce a definitive switch-off date for the analogue signal as part of a wider initiative to boost the uptake of digital radio in the UK. Speaking at an industry seminar yesterday, GWR chairman Ralph Bernard said he had written to Culture Secretary Tessa Jowell and Ofcom… Continue reading Radio Industry Calls For Analogue Switch-Off Date
The number of worldwide cable TV subscribers increased last year but the rate of growth was the slowest in over a decade. Operators are banking on new services to encourage greater uptake in 2004. In-Stat/MDR claims that annual cable TV subscriber growth was tracking around 3% in 2003, despite a 22% increase in digital subscriptions.… Continue reading Cable TV Looks To Capitalise On New Opportunities
The IPA‘s latest Bellwether report has added weight to the belief that advertising and marketing conditions are picking up. The outlook for expenditure growth is at its most optimistic since 2000. The Q4 survey shows the majority of existing budgets to have remained relatively unchanged in the past three months. However, the proportion of marketers… Continue reading INSIGHTanalysis: UK Marketing Spend On The Rise
The Government is planning to set wide-ranging new targets for the take-up of high-speed internet services following warnings that it cannot afford to be complacent in its drive towards enabling a broadband Britain. The Broadband Stakeholder Group has today published a report urging the Government not to relax its push to get consumers online, when… Continue reading Government To Set New Targets For Broadband Britain
