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The Government could be on track reach its target of switching off the analogue television signal by the proposed 2010 deadline, following news that more than half of British households now receive multi-channel services.The latest figures released by the BBC show that the growth of digital television has been driven by the success of Freeview,… Continue reading Digital TV Now In More Than Half Of UK Households

Ofcom, the new super-regulator that assumes its full powers later this month, has announced the launch of the first comprehensive review of the UK telecommunications sector for well over a decade.The strategic review, which begins next year, will examine the extent to which the sector benefits from competition in the rapidly expanding fixed and mobile… Continue reading Ofcom Announces First Telecoms Review In Over A Decade

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Flytxt has announced plans to launch its second mobile marketing campaign to promote Ford’s new Sportka model.The campaign will specifically target young male drivers to highlight the new Sportka’s position as ‘Ka’s Evil Twin’. Data captured through the promotion will be used to develop an on-going dialogue with the target audience via direct marketing, SMS… Continue reading Flytxt Secures Ford For Mobile Marketing Campaign

Richard Desmond is planning to boost marketing and promotions at the Daily Express by £5 million next year in a move that will see editorial budgets at the title cut. News of the cuts will come as a blow to the title’s new editor, Peter Hill, who was last week named as the replacement for… Continue reading Desmond To Boost Express Promotions Spend By £5 Million

The economy is still weak and as a result marketing activity has been limited, according to a new US survey. However, it would appear that conditions have bottomed out and marketers are confident of a revival in 2004.Also On MediaTel Insight Today…Wireless Gaming To Bring In The Dollars, Says IDCMobile entertainment is gradually entering the… Continue reading MediaTelINSIGHT: US Marketers Gear Up For Improved 2004

The economy is still weak and as a result marketing activity has been limited, according to a new US survey. However, it would appear that conditions have bottomed out and marketers are confident of a revival in 2004. Patrick Marketing Group interviewed 125 marketing executives last month and more than 75% said that the economy… Continue reading US Marketers Gear Up For Improved 2004

The Daily Mail group was seen in focus last week after a failed attempt to purchase the Independent’s London newspapers. Archant swooped in to acquire the titles just hours after the Daily Mail received the go ahead for a deal. The stock rose 3.33% week on week to 627.75p.Meanwhile, investors considered reports that Terry Smith,… Continue reading Sharewatch: Daily Mail Rises Despite Archant Acquisition

Mobile entertainment is gradually entering the mainstream in the US and wireless gaming will account for revenues of more than $1 billion by 2006, according to IDC The tech research firm predicts that the number of wireless gamers is set to grow from 7.9% of all mobile subscribers in 2003 to 34.7%, or 65.2 million… Continue reading Wireless Gaming To Bring In The Dollars, Says IDC

Channel 4 has today confirmed that Graham Norton’s five nights a week entertainment show is to come to an end following the comic’s decision not to renew his contract with the broadcaster.The presenter was due to do one more series of V Graham Norton before his exclusive contract with Channel 4 expires in April next… Continue reading Channel 4 Confirms Norton To Quit As Contract Expires