The Independent claims that News International’s decision to launch a second tabloid broadsheet in the form of the new compact Times has had little effect on its circulation.The paper’s editor, Simon Kelner, said the tabloid Times had not eaten into sales despite appearing on news-stands just weeks after The Independent became the first to launch… Continue reading Independent Claims Tabloid Times Has Not Effected Sales
Channel 4 announced today that it is combining its two commercial and editorial interactive divisions into a single business unit, called 4 Interactive.The merged department will be headed up by Andy Taylor who joined Channel 4 earlier this year and takes the post of head of interactive. He steps into the new role following last… Continue reading Channel 4 Restructures Interactive Operations
Internet advertising revenues in the US grew by 20% in the third quarter of the year to reach $1.7 billion, according to the latest figures from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC).Also On MediaTel Insight Today…TV Viewers Enter High Definition EraHigh-definition television (HDTV) is beginning to cast off its reputation as a niche… Continue reading MediaTelINSIGHT:US Internet Advertising Revenue Rises 20% In Q3
JCDecaux is preparing to launch a new 6-sheet product which it claims could revolutionise the market by allowing advertisers to change their creative executions from day to night display.The new Day & Night product, which launches in the new year, will allow advertisers to use one network for two brands, were one is more appropriate… Continue reading JCDecaux Launches New Creative Format For Advertisers
Regional newspaper publisher, Johnston Press, was seen in the spotlight after revealing encouraging second half results. However, the news failed to inspire the market and the stock fell 0.37%.Advertising revenues at the group surpassed expectations in the second half of the year, with growth of 4.9% already achieved in the five months to 30 November… Continue reading Sharewatch: Johnston Falls Despite Bullish Results
The direct marketing industry saw a distinct improvement in business conditions in the three months to September 2003, according to the latest Industry Trends Survey from the Direct Marketing Association.The study shows that imbalances between the sectors appear to have stabilised and some media seemed particularly buoyant, with more than half of those surveyed registering… Continue reading Direct Marketing Industry Has Positive Third Quarter
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Advertising revenues at regional newspaper publisher Johnston Press have surpassed expectations in the second half of the year, with growth of 4.9% already achieved in the five months to 30 November. In August Johnston’s chief executive, Tim Bowdler, said he expected H2 to show modest growth, similar to the first half (see Johnston Press Sees… Continue reading Johnston Press Sees Ad Revenues Ahead Of Expectations
UK advertising will grow by 3.0% this year, before rising to 5.5% in 2004, according to the latest set of forecasts from Universal McCann‘s Robert Coen. This is a little stronger than the growth figures predicted for most other major European advertising markets. Most key industrialised countries outside the US are just beginning to see… Continue reading UK To Lead European Ad Growth, Says Universal McCann
RAJAR has announced that former Evening Standard boss, Sally De La Bedoyere, will take-over from Jane O’Hara as managing director of the audience measurement body early next year.De La Bedoyere has been working as a media consultant since she stepped down from her role as managing director of the Evening Standard last September, after seventeen… Continue reading Former Evening Standard Boss Appointed To Head RAJAR
