Wireless gaming is set to become a mass-market phenomenon in the US, with a third of wireless subscribers expected to be gaming by 2008, according to a new report from IDC.Also On MediaTel Insight Today…US Magazine Ad Revenues Rise 8% In NovemberThe recovery in US magazine advertising revenues continued during November, with spend up by… Continue reading MediaTel Insight: Wireless Gaming To Hit Mass Market
The Chancellor of the Exchequer’s new measure of inflation, the Consumer Price Index, has come into force, in a move that will see the UK move below target.The CPI, which excludes housing and council tax costs, currently stands a 1.4%, which is well below the 2% target set by Gordon Brown in the pre-Budget report… Continue reading Chancellor Brings In New Inflation Measure
Rupert Murdoch’s News Corporation has been granted permission to take over US satellite broadcaster DirecTV, in an approval by the Federal Communications Commission (FCC) at the end of last week. The approval of the acquisition of DirecTV by News Corp from Hughes Electronics had been widely expected (see Murdoch Awaits Go Ahead On DirecTV Deal).… Continue reading Murdoch Gets Go-Ahead On US Satellite TV Ambitions
The board of ITV has is understood to have rejected former Vodafone chief executive, Sir Christopher Gent, as its chairman.Reports suggest the rejection came after bosses at the television company decided the man who build Vodafone into the world’s largest mobile phone company would be ‘too powerful’ for the position.It was also feared that he… Continue reading ITV Rejects Former Vodafone Chief Executive As Chairman
US online advertising spend will soon surpass the levels seen during the dotcom boom, following a dramatic swing back into positive growth this year, according to a report from eMarketer.Also On MediaTel Insight Today…US Sees Growing Adoption Of Interactive TV AdvertisingInterest in interactive television (iTV) formats from programmers, advertisers and viewers, is growing quietly but… Continue reading MediaTelINSIGHT: Online Adspend To Exceed Boom Levels By 2005
US online advertising spend will soon surpass the levels seen during the dotcom boom, following a dramatic swing back into positive growth this year, according to a report from eMarketer. Following two years of substantial decline, 2003 will see online expenditure jump by 14.8% – the highest growth for the next four years, according to… Continue reading US Online Adspend To Exceed Dotcom Levels By 2005, Says eMarketer
The UK’s Association Of Online Publishers (AOP) has agreed to work with the Interactive Advertising Bureau (IAB) to accelerate the growth of the online advertising market, which is expected to top £300 million for the first time this year (see Research Shows Online Advertising Boom In 2003). The partnership will see the two organisations work… Continue reading AOP/IAB Partnership To Grow UK Online Advertising
Week on week analysis of the media sector revealed a poor performance at Independent News and Media, which slipped 8.13%. The group announced a €53.5 million worldwide restructuring plan intended to reduce debts over the next twelve months (see Independent News & Media Cuts Jobs To Save On Costs).Elsewhere, UBM rose 2.78% after revealing that… Continue reading Sharewatch: Independent Falls On Poor Results
Interest in interactive television (iTV) formats from programmers, advertisers and viewers, is growing quietly but steadily, according to a new study of the US market from BrightLine Partners. The report says that this trend continued throughout 2003 and iTV now finds itself firmly in the TV advertising equation for advertisers and programmers. A rise in… Continue reading US Sees Growing Adoption Of Interactive TV Advertising
A peak of more than 12 million viewers tuned into to ITV1 on Saturday night to watch Michelle McManus, the size twenty former events manager from Glasgow, win the latest series of Pop Idol.Audiences for the finalé of the long-running reality-TV talent show, which saw the 23 year-old singer receive a £1 million recording contract,… Continue reading Pop Idol Final Proves Bigger Is Better For ITV
