Richard Desmond is planning to boost marketing and promotions at the Daily Express by £5 million next year in a move that will see editorial budgets at the title cut.News of the cuts will come as a blow to the title’s new editor, Peter Hill, who was last week named as the replacement for Chris… Continue reading Desmond To Boost Express Promotions Spend By £5 Million
Ofcom, the new super-regulator that assumes its full powers later this month, has announced the launch of the first comprehensive review of the UK telecommunications sector for well over a decade. The strategic review, which begins next year, will examine the extent to which the sector benefits from competition in the rapidly expanding fixed and… Continue reading Telecoms Industry Set For Review
The direct mail industry saw sales increase by 4.7% year on year during 2003 as it continued to benefit from a growing trend towards highly targeted advertising, according to new research from the Direct Mail Information Service.The survey shows that consumer sales totalled more than £26.3 billion this year, up from just over £25.1 billion… Continue reading Direct Mail Sees Sales Rise By 4.7% During 2003
Jazz FM in the Northwest has secured Continental Airlines to sponsor its daily business bulletins.The initial three-month deal begins on 26 January after a trial period provided a favourable response for the airline, which has not previously used radio to market their brand.The sponsorship in the Northwest of England allows Continental Airlines to target the… Continue reading Jazz FM Takes Off With Business Bulletin Sponsorship
Future Publishing has confirmed that it is folding its recently launched monthly music title, Bang, after just ten issues.The January issue of Bang will be the last ever edition of the title, which aimed to create a niche for itself in the competitive music market by harnessing the success of guitar bands such as The… Continue reading Future Publishing’s Music Title Makes Final Bang
Ofcom, the new super-regulator that assumes its full powers later this month, has announced the launch of the first comprehensive review of the UK telecommunications sector for well over a decade.The strategic review, which begins next year, will examine the extent to which the sector benefits from competition in the rapidly expanding fixed and mobile… Continue reading Ofcom Announces First Telecoms Review In Over A Decade
Yahoo! Europe has confirmed that it is currently searching for a new managing director after Mark Opzoomer announced his intention to step down to pursue other business interests.Opzoomer will leave the company at the end of the year, but it is not known whether he has another job to go to. Unconfirmed reports suggest that… Continue reading Yahoo Confirms Departure Of European Managing Director
Spending on marketing and communications in the world’s major markets is set to rise by 4.4% next year, according to a study carried out by the French advertising group Havas.The report, published in conjunction with the London Business School, claims that expenditure on traditional advertising will grow 4.2% in 2004 with spend on market services… Continue reading Havas Foretells Growth In Marketing Spend
Editor of the Daily Express, Chris Williams, has been poached by rival Associated Newspapers to take up a senior post at the Daily Mail. Williams, who has been in charge of the newspaper for the past three years, will edit the Scottish edition of the Daily Mail, in a move that looks likely to anger… Continue reading Williams Quits Express To Join Rival Associated
The Radio Authority has blocked a local newspaper group from taking over a regional radio station in Telford, in a move that could that could deter major publishers from expanding into the sector.The watchdog ruled that the Midland News Association, which owns several local newspapers in the area, should not be allowed to buy Telford… Continue reading Radio Authority Blocks Cross-Media Acquisition
