Advertising broadcast on all of the UK’s major commercial radio stations can now be tracked by a new system from Nielsen Media Research, designed to bring greater accountability to the medium.The new Adscanner technology, developed by Idioma, continuously monitors live broadcast feeds and uses advanced audio fingerprints to automatically identify the air-time spots that appear… Continue reading Nielsen Rolls Out New Radio Ad-Tracking System
Despite having recently cut its 2003 radio advertising growth forecast, Merrill Lynch is confident that the the next twelve months will bring strong growth with revenues expected to increase by more than 8%.Also On MediaTel Insight Today…Online Santa Delivers The Goods In Record StyleUS shoppers spent a record $18.5 billion online during the 2003 holiday… Continue reading MediaTel Insight: 2004 Radio Recovery To Be Back-End Loaded
US shoppers spent a record $18.5 billion online during the 2003 holiday season, according to the latest eSpending Report from Goldman Sachs, Harris Interactive and Nielsen//NetRatings. This figure, which does not include travel, is 35% higher than the $13.7 billion outlay recorded for November and December 2002 and indicates growing customer demand for ecommerce. “Online… Continue reading Online Santa Delivers The Goods In Record Style
Despite having recently cut its 2003 radio advertising growth forecast, Merrill Lynch is confident that the the next twelve months will bring strong growth with revenues expected to increase by more than 8%. The broker reacted to November’s 4% drop in US radio advertising revenues by cutting its full-year growth projection from 1.6% to 1.5%… Continue reading 2004 Radio Recovery To Be ‘Back-End Loaded’, Says Merrill Lynch
More than 50 million homes in Europe, the US and Asia will have Wi-Fi access by 2007, according to research by BWCS. At the end of 2003, there were around 80 million broadband households worldwide, compared to just 5 million Wi-Fi-enabled homes. Most networks are located in the US and the market leader will account… Continue reading Home Wi-Fi In The Ascendency
Media and advertising organisations entered the New Year in a positive frame of mind following a number of encouraging pronouncements from doyens of the industry. Global adspend is predicted to grow by around 5% in 2004 with the US leading the way and Europe again showing signs of competitivemess. Definitive figures for last year will… Continue reading INSIGHTanalysis: Media Healthcheck – December 2003
The US broadband audience grew by 27% between May and November 2003 as high-speed internet access became a desirable resource in American homes. Nielsen//NetRatings reports that 49.5 million, or 38% of all home internet users now access the web using broadband. The number is up from 39 million in May. Narrowband connections remained flat at… Continue reading US Broadband Population Approaches 50 Million
Multichannel television now reaches more than half of UK homes, according to the most recent figures from the Independent Television Commission (now incorporated into the communications regulator Ofcom). The Q3 2003 report, released just before Christmas, shows that multichannel TV is now received by 51.2% of all homes, up from 49.8% in Q2 (see INSIGHTanalysis:… Continue reading INSIGHTanalysis: More Than Half Of UK Receives Multichannel TV
Emap was seen in focus yesterday with shares dipping 0.46% following the surprise the announcement that chief executive of its radio and digital television department, Richard Schoonmaker, is stepping down (see Schoonmaker Steps Down As Emap Performance Boss).Reuters, the global information provider, was also seen in focus with shares increasing by 4.35% ahead of its… Continue reading Sharewatch: Emap Dips As Broadcasting Chief Departs
Multichannel television now reaches more than half of UK homes, according to the most recent figures from the Independent Television Commission (now incorporated into the communications regulator.The Q3 2003 report, released just before Christmas, shows that multichannel TV is now received by 51.2% of all homes, up from 49.8% in Q2.The penetration of digital television… Continue reading Multi-Channel Television Statistics Q3 2003
