BBC Worldwide is to launch a new pre-school title called BBC Toybox Teach Me aimed at introducing children to language, literacy and maths.The magazine, which launches on 1 October, will feature BBC pre-school characters such as Bob the Builder and the Tweenies and will have a cover price of £1.50. It will be supported by… Continue reading BBC Worldwide Launches Pre-School Mag
ITV is to rethink its sports highlights show, The Premiership, after complaints that the first programme contained too little action.ITV’s head of sport, Brian Barwick, confirmed that changes were being considered after complaints that the first programme, shown last Saturday, contained less than half an hour of on the pitch action.He said: “The programme will… Continue reading ITV Rethinks The Premiership
Internet Kiosk provider NWP Interactive has launched a range of kiosks across the UK allowing advertisers to combine offline and online marketing.The company is offering advertisers the opportunity to give their external campaigns an instant online element with a range of branded internet kiosks.NWP’s director of internet services, Daniel Grey, said: “Advertisers can pay to… Continue reading Poster Advertising Goes Interactive
EMAP is consider acquiring some of the magazine assets currently up for sale by Vivendi Universal, according to a report in French newspaper La Tribune this morning (see Reed Elsevier Is Likely Buyer Of Vivendi Publishing Arm). The report claims that specialist titles Le Moniteur and Exposium are likely to be of greatest interest to… Continue reading EMAP May Be Interested In Vivendi Specialist Mags
Total UK adspend was 6.8% down year on year in July, according to ACNielsen data analysed by ABN Amro – worse than the 4.9% decline the broker had forecast. As expected the bulk of the decline came from the television sector, where revenue was down 11.8%, although this is slightly better than the predicted fall… Continue reading UK Adspend Drops 6.8% In July
The ASA has let Britvic off the hook after complaints that one of its posters was “offensive and mocked those suffering from eating disorders.”The poster, which was advertising a low calorie fruit drink, carried the headline: “I can’t drink it. Grapefruit piles on the pounds” and showed a rake sunbathing on a boat. Next to… Continue reading ASA Lets Britvic Off The Hook
Only around 6% of the world’s six billion citizens currently use the internet and even in technologically developed countries such as the US, Canada and Sweden, only around a third of people who could use the internet choose to, according to research from Ipsos-Reid. The international research firm found that billions of people have neither… Continue reading Ipsos-Reid Asks Why More People Are Not Online
VNU released its interim results yesterday (see VNU Gloomy About Trade Journal Market), showing headline of £252m which was below analysts forecasts. The company also displayed pessimism for the coming year by lowered its earning per share figure. This had an adverse effect on companies in similar areas such as Reed, which saw shares drop… Continue reading Sharewatch
More than half of US consumers have shown interest in having all of the telecommunications provided by a single operator, according to research from J.D. Power and Associates. The survey found that 58% of subscribers to dial-up ISPs and high-speed net access have shown at least some interest in obtaining their internet access, telephone services… Continue reading US Consumers Look Towards Single Telecoms Providers As High-Speed Net Access Grows
Ice Publications is launching a new title into the men’s lifestyle market despite recent ABC results which fuelled speculation that the sector is already overcrowded (see Newsline).Ice, which describes itself as “a magazine that recognises that men are not easily categorised,” will launch on 30 August with a cover price of £3 and target men in… Continue reading Men’s Sector Hots Up With Ice
