The advertising industry looks set for its worst year since the recession of the early 1990s, as Zenith Media has downgraded its global forecasts yet again. According to a report on FT.com, the agency is now predicting a global adspend decline of 2.6%. A couple of months ago it estimated a 1.5% fall. The US… Continue reading Zenith Cuts Ad Forecasts Again
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The Ministry of Sound is launching as an FM radio station for the first time in October.Ministry of Sound Radio, the current digital and internet station, will broadcast on the 87.7 FM frequency as part of a month long trial while an application for a permanent licence is considered.The station will target a youth audience… Continue reading Ministry Launches On FM
The latest figures from the Audit Bureau of Circulations (ABC) show that the majority of the top ten regional titles saw a year on year decline in circulation.The paper with the highest ABC circulation for the period January to June 2001 was the Manchester Evening News, with 169,312. However, this was a year on year… Continue reading ABC Regional Newspaper Circulation
The advertising industry looks set for its worst year since the recession of the early 1990s, as Zenith Media has downgraded its global forecasts yet again. According to a report on FT.com, the agency is now predicting a global adspend decline of 2.6%. A couple of months ago it estimated a 1.5% fall. The US… Continue reading Zenith Cuts Ad Forecasts Again
The digital services industry has added its voice to calls for the Government to strengthen the push towards digital take up, warning that Britain will fall behind the rest of Europe unless action is taken.Malcolm Miller, CEO of Pace Technology, which makes set top boxes for the digital TV industry, said: “More action is needed… Continue reading Manufacturers Push For Digital
Granada have appointed one of the Conservative party’s senior press spokesman as head of its communications unit.Ed Young, who worked on William Hague’s press team in the recent election, takes on responsibility for corporate media relations and internal communications. He will oversee a team of eight and will work closely with Granada’s chairman Charles Allan.Young… Continue reading Tory PR Man Joins Granada
The coming month should see the long awaited launches of junior versions of women’s lifestyle titles Cosmopolitan and Elle. Natmags’ Cosmo Girl and Emap’s Elle Girl are based on a successful US concept, but will launch into a teen market which saw an 11.9% circulation slump in the latest ABC figures. Another struggling sector, the… Continue reading Consumer Magazines Round-Up
Beeb Ventures, the BBC’s commercial internet venture, is expanding the marketing function of its shopping portal beeb.com and ISP beeb.net with four new appointments. Jane Metcalf has been promoted from marketing executive to marketing manger with responsibility for overseeing the day to day promotion of the beeb.com portal and its BBC branded shopping guides. Former… Continue reading Appointments Brief
Johnston Press’ interim results yesterday sounded a note of cautious optimism (see Johnston Press Sees Revenue Growth) which was matched by an equally cautious rise in share price of 3½p to £3.03½, an increase of 1.17%.Granada chief executive Steve Morrison may have been upbeat about ITV Digital’s post-rebrand take-up figures at the weekend (see Uptake… Continue reading Sharewatch
