Retail executives are failing to consider offline effects when they calculate their return on investment (ROI) from online investments, according to Forrester Research. A new report claims that retailers will find that investments in online technology will pay off if they take a disciplined approach to site investments and ROI analysis. “The problem today is… Continue reading Online Retailers Are Blinkered When Measuring Web ROI, Says Forrester
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The ABC has taken the decision to change its rules after the sale of millions of copies of Hello! and OK! for 1p led to abnormally high circulation figures for both magazines.The auditing body has abolished the rule allowing publishers to sell magazines at a minimum price of 1p, increasing the amount to 20% of… Continue reading ABC Amends Minimum Price Rule
Italy and the UK currently lead the way in the European online advertising market, with market shares of ads placed at 19.1% and 18.9% respectively, according to data from LemonAd. Germany has more online advertisers than the UK (5,424 versus 5,231), but had fewer campaigns and actual ads during the first six months of the… Continue reading Italy And UK Lead European Online Advertising Markets
Tessa Jowell has had to withdraw from addressing the Edinburgh Television Festival this weekend following a family bereavement.Jowell, appointed Secretary of State for Culture, Media and Sport earlier this year (see Smith Replaced By Jowell Following Labour Landslide) was due to outline her plans for the future of UK broadcasting, including approval for the BBC’s… Continue reading Jowell Cancels Edinburgh Speech
Player numbers and revenues for global wireless gaming are set to boom, according to a report to be released by market analysts Datamonitor. According to forecasts from the new report – Global Wireless Gaming – combined revenues from the US, Europe and Asia Pacific markets will grow, from an estimated $950 million in 2001 to… Continue reading Wireless Gaming Revenues And Player Numbers Set To Boom, Says Datamonitor
ITV today unveiled its Autumn 2001 programme schedule. David Liddiment, ITV director of programmes said: “The challenge for ITV1 is to achieve a balance between attracting large audiences and developing new and innovative programmes which keep our schedule fresh and the channel relevant to an ever-changing audience.”Highlights for the forthcoming season include: Othello, a modern… Continue reading ITV Autumn 2001 Schedule Launch
60% Of UK Now OnlineAccording to the latest figures from Jupiter, over 33 million people in the UK used the internet between April and June of this year. The home PC remained the most popular means of access but it was games consoles and set top boxes which have seen the greatest increase in usage.… Continue reading 60% Of UK Now Online
WPP, which yesterday released its interim results and confirmed its bid for UK based media company Tempus (see WPP Posts Strong Interims), saw shares climb 0.60% to finish at £6.67, an increase of 4p on the previous day.Chrysalis, which announced its expansion into the magazine market yesterday with the launch of a new sports related… Continue reading Sharewatch
Channel 4 chief executive, Michael Jackson, has stood up to the opinions of his fellow commercial broadcasters by coming out in support of the BBC’s plans to create more digital channels.Recent weeks have seen increasing pressure on the Government and threats to sue from the commercial TV community, who feel that publicly funded digital channels… Continue reading Jackson Defends BBC’s Digital Plans
