BlowUp Media is launching an inflatable giant poster format called the BlowUp Airframe.The mobile Airframe has a PVC vinyl body attached to a rigid frame and can carry ads between 120 and 168 square metres. The Airframe has three advertising facades that are designed for both portrait and landscape shapes and can accommodate all standard… Continue reading BlowUp Launches Airframes
ISBA’s director general, Malcolm Earnshaw, has urged advertisers to work to increase consumer confidence in the industry in the face of threats posed by anti-advertising and anti-brand campaigners.Speaking at this year’s marketing forum he said that the industry must regain the high ground in the battle with “the growing voice of anti-advertising and anti-brand campaigners”,… Continue reading ISBA Issues Wake Up Call
Johnston Considers Requesting Regulator ApprovalNewspaper publishing groups Johnston Press and Trinity Mirror are considering whether to ask approval from the Competition Commission for the proposed acquisition by Johnston of eight free weekly local papers from Trinity.The announcement follows Competition Minister Melanie Johnson’s decision not to allow the deal to go ahead without investigation by the… Continue reading Johnston Considers Requesting Regulator Approval
Emap is to launch its monthly music magazine, Q, on the radio.Radio Q will launch on 6 October and will broadcast round the clock on 87.9FM in the run up to Emap’s Q Awards 2001, which take place on 29 October.The station, which will be broadcast across North London on a restrictive service licence, will… Continue reading Emap Launches Radio Q
The Financial Times has restructured its advertisement sales department, incorporating it into the wider display department and promoting the ad sales team.The restructure will give increased responsibility to the existing head of UK display sales, Charlie Brookes and will see James Burton report to Brookes in the role of financial sales manager. Former head of… Continue reading FT Restructures Ad Sales Team
The entire media sector has been substantially downgraded by analysts at ABN Amro, following the attacks on the US on Tuesday 11 September. The broker says that the outlook for advertising has deteriorated ‘significantly’ in the two weeks since the tragedy and there will be a negative short-term effect, particularly for broadcasters. ABN is now… Continue reading ‘Deteriorating Prospects’ For Media Sector
The continuing advertising deterioration which has severely hit the television sector, is also having an impact on the radio industry, according to broker ABN Amro. Analysts there have just cut their forecasts for radio, with the adjusted figures predicting an 8.6% decline in 2001 and growth of just 0.3% in 2002. As radio revenue data… Continue reading Radio Forecasts Downgraded As Ad Slowdown Squeezes Tighter
Zenith Media has launched a damning attack on ITV’s decision to press on with the investment in its digital terrestrial TV service, ITV Digital. According to the MediaGuardian website today, the media buying agency – one of ITV’s biggest customers – has said in a report that nothing short of ‘divine intervention’ will save the… Continue reading Zenith Report Scorns ITV’s Digital Plans
According to IDC‘s third annual Email Usage Forecast And Analysis report, published this month, the number of email mailboxes globally is set to increase from 505 million in 2000 to 1.2 billion in 2005. This suggests a compound annual growth rate of 138% which, according to IDC, is due to three factors: Web services, wireless… Continue reading Web Based Mail Will Boost Mailbox Total To 1.2 Billion By 2005
Havas Advertising has this morning announced that it will allow its offer for Tempus to lapse after the next deadline, Monday 24th September, has passed. Earlier this week the group extended the period for acceptance of its original offer but resisted the opportunity to make a higher bid. Now Havas says that it will let… Continue reading Havas Will Not Renew Tempus Offer
