The terrorist attacks in the US prompted predictable blanket coverage in the national press today. Yesterday evening, London commuters who had not been glued to office TVs or overloading the internet looking for coverage (see US Attacks Hit Internet) read about the tragedy in the Evening Standard, which managed to get reports onto the first… Continue reading US Events Prompt Blanket Press Coverage
Media planning and buying agency, Carat, has released its own advertising growth forecasts today which paint a familiarly gloomy picture. The figures come as parent company Aegis reports interim profits down 21.6% following the advertising and economic recession. Carat adspend forecasts 2001 2002 North America -2.3 -0.2 Europe -0.4 2.8 Asia-Pacific… Continue reading Carat Forecasts Show 0.6% Decline In Global Adspend This Year
New research from Gartner suggests that businesses are likely to underestimate the costs of Customer Relationship Management projects by between 40 and 75% between now and 2006. Gartner forecasts that large firms could spend as much as $30 million to $90 million over three years on technology, training and services relating to CRM projects. In… Continue reading Gartner Forecasts Underestimates In CRM Project Management
Internet news traffic reached record levels on Tuesday immediately following attacks on the World Trade Center in New York and the Pentagon in Washington. Extensive retrieval times on news sites forced online publishers to cut back on graphics and interactive features within their sites but this was not enough to stop many servers grinding to… Continue reading Internet Traffic Reaches Record Levels In Wake Of Attacks On US Targets
The growth of digital TV has been impressive, from a standing start at the end of 1998 to 5.5m Sky Digital subscribers and 1.1m ITV Digital subscribers by June this year. Sky has pulled ahead of its Granada/Carlton owned rival, but progress for both has been steady. Jupiter MMXI recently predicted that over 50% of… Continue reading Insight Analysis: Our Digital Future
Global advertising and communications group, Aegis, has posted lower than expected profits in its interims results today, as the advertising recession continues to bite at media companies. Pre-tax profit down 21.6% at £27.2 million is below house broker ABN Amro’s forecast of £30.8 million. Sales growth of 8% was also below the 10% anticipated by… Continue reading Aegis Profits Hit By Ad Slowdown, Good Performance From Carat
Following a week of volatility (see Economy Rallies Following Worldwide Slump) the stock markets suffered what may prove to be a fatal blow yesterday as attacks were made on financial and military targets in the US. The New York Stock Exchange ceased trading shortly after the crisis struck, 9am local time, and some experts believe… Continue reading Markets Stabilise In Wake Of US Attacks
UK public relations and advertising company, Chime Communications, this morning said that it is positive about its future, despite seeing no improvement in market conditions before 2002. Chairman Lord Bell said that Chime’s interim financial results ‘show the group’s strength and are extremely satisfactory’, coming in a period when the market ‘continues to be very… Continue reading Chime Communications Offers Positive Outlook Despite Market Uncertainty
After four days of freefall and volatility the stock market rallied this morning as the bargain hunters moved in. Yesterday the FTSE dropped to its lowest level for four years as Europe’s stock markets followed declines in the Asian markets. There were fears of a global crash as the French and German markets also reached… Continue reading Economy Rallies Following Worldwide Slump
Profits at SMG have been heavily impacted by the slowdown in the advertising market and an increase in the group’s ITV licence fees, the interim results released this morning have shown. Pre-tax profit was down by 33.7% to £19.9 million for the six months to 30 June, whilst operating profit fell by 12% £32 million.… Continue reading SMG Profits Stung By Ad Slowdown
