Advertisers are risking alienating men by using humiliating and emasculating stereotypes, according to research carried out by design and branding consultancy The Corporate Edge. The research has found that advertisers, in their eagerness to avoid sexist marketing against women, could alienate men by creating anti-male campaigns.Focus groups explored the use of male stereotypes, and concluded that advertising… Continue reading Adverts Give Men A Rough Ride
Scot FM Sale Boosts Wireless GroupThe £25.5 million sale of Scot FM to the Guardian Media Group (GMG) in June (see Wireless Group Sells Scot FM For £25.5m) has helped push Wireless Group into profit for the six months ended 30 June 2001. The £22.5 million profit from the disposal nudged pre-tax profit up to… Continue reading Scot FM Sale Boosts Wireless Group
The Sunday Times is to close Doors its weekly internet supplement.The final issue of the magazine, which launched last October to provide consumers with an easy guide to the web, will be published this Sunday, after which it will be scaled down to form an eight page section of the Culture supplement.Editor of The Sunday… Continue reading Doors Close On Sunday Supplement
Deutsche Telekom AG has sold its remaining six German cable regions to US company media company, Liberty Media Corporation. The sale is part of Deutsche Telekom’s strategy of focusing on its four main corporate divisions – mobile communications, internet communications, systems solutions and network access services – and spinning off its non-core assets, the company… Continue reading Deutsche Telekom Sells German Cable Regions To Liberty Media
Independent News & Media Sees Profits Fall 17%Independent News & Media (INM) this morning reported that its pre-tax profits fell by 17.2% to E56.6 million during the six months to 30 June. The group, which publishes the Independent national newspaper, says that the drop is due to adverse currency movements, exceptional start-up costs, investment in… Continue reading Independent News & Media Sees Profits Fall 17%
Independent News & Media (INM) this morning reported that its pre-tax profits fell by 17.2% to E56.6 million during the six months to 30 June. The group, which publishes the Independent national newspaper, says that the drop is due to adverse currency movements, exceptional start-up costs, investment in a new Irish print facility and costs… Continue reading Independent News & Media Sees Profits Fall 17%
Granada has poached Graham Duff from media buying agency Zenith UK to head up its advertising sales division.Duff, former chief executive of Zenith UK, will become the CEO of Granada Enterprises with responsibility for advertising sales across Granada’s broadcasting franchises. He replaces Mick Desmond who has been promoted to managing director of Granada Broadcasting and… Continue reading Granada Poaches CEO From Zenith
Global media company, Pearson, has sold its FT Energy publishing group to Platts, the global energy information and marketing services business of The McGraw-Hill Companies. The purchase price has not been disclosed. The sale of FT Energy is the last in a series of disposals that enables the FT Group to focus on delivering international… Continue reading Pearson Disposes Of Non-Core FT Energy
When Zenith downgraded its media forecast for 2001 once again at the end of August the doom-merchants intoned “ad revenue recession” even more gloomily. If Zenith’s -3%, or even ABN AMRO’s -5.4% UK ad growth prediction comes to pass, it will be the worst since the recession at the start of the last decade. But… Continue reading Feature: Future Predictions
Future Publishing has signed a deal with Haymarket Publications to acquire the subscriber list and usage rights to Haymarket’s suspended title the net.Future plans to merge the title, which closed last month, with its own internet magazine .net.Publisher of .net, Dave Taylor, said: “We’re looking forward to welcoming these new subscribers and more newsstand readers… Continue reading Future Acquires Rights To the net
