With more downgrades to media forecasts having emerged this week, the sector was dominated by falling share prices yesterday, and 9 out of 10 of the worst FTSE 100 performers were TMT stocks.The Wireless Group was among those suffering, with a fall of 11p or 11.76% bringing it to a closing price of 82½p. As… Continue reading Sharewatch
Advertisers are risking alienating men by using humiliating and emasculating stereotypes, according to research carried out by design and branding consultancy The Corporate Edge. The research has found that advertisers, in their eagerness to avoid sexist marketing against women, could alienate men by creating anti-male campaigns.Focus groups explored the use of male stereotypes, and concluded that advertising… Continue reading Adverts Give Men A Rough Ride
The number of UK homes with multi-channel TV has reached the 10 million mark according to the latest figures from the British Audience Research Bureau (BARB).The figures show that 41% of the UK’s 24,458,000 TV households now have multi-channel TV and that almost 28 million individuals throughout Britain have access to multi-channel services.The news comes… Continue reading 10 Million Homes Have Multi-Channel TV
Independent News & Media (INM) this morning reported that its pre-tax profits fell by 17.2% to E56.6 million during the six months to 30 June. The group, which publishes the Independent national newspaper, says that the drop is due to adverse currency movements, exceptional start-up costs, investment in a new Irish print facility and costs… Continue reading Independent News & Media Sees Profits Fall 17%
The Sunday Times is to close Doors its weekly internet supplement.The final issue of the magazine, which launched last October to provide consumers with an easy guide to the web, will be published this Sunday, after which it will be scaled down to form an eight page section of the Culture supplement.Editor of The Sunday… Continue reading Doors Close On Sunday Supplement
Global media company, Pearson, has sold its FT Energy publishing group to Platts, the global energy information and marketing services business of The McGraw-Hill Companies. The purchase price has not been disclosed. The sale of FT Energy is the last in a series of disposals that enables the FT Group to focus on delivering international… Continue reading Pearson Disposes Of Non-Core FT Energy
Independent News & Media Sees Profits Fall 17%Independent News & Media (INM) this morning reported that its pre-tax profits fell by 17.2% to E56.6 million during the six months to 30 June. The group, which publishes the Independent national newspaper, says that the drop is due to adverse currency movements, exceptional start-up costs, investment in… Continue reading Independent News & Media Sees Profits Fall 17%
Granada has poached Graham Duff from media buying agency Zenith UK to head up its advertising sales division.Duff, former chief executive of Zenith UK, will become the CEO of Granada Enterprises with responsibility for advertising sales across Granada’s broadcasting franchises. He replaces Mick Desmond who has been promoted to managing director of Granada Broadcasting and… Continue reading Granada Poaches CEO From Zenith
Advertising spending for all US media fell by 5.9% year on year for the first half of 2001, according to figures released yesterday by advertising and marketing communication group CMR. CMR estimates that total adspend for the first half of 2001 came in at just under $47.5 billion, compared to $50.4 billion for the same… Continue reading No Positive Advertising Shift Anticipated This Year, Says CMR
When Zenith downgraded its media forecast for 2001 once again at the end of August the doom-merchants intoned “ad revenue recession” even more gloomily. If Zenith’s -3%, or even ABN AMRO’s -5.4% UK ad growth prediction comes to pass, it will be the worst since the recession at the start of the last decade. But… Continue reading Feature: Future Predictions
