ITV needs to win back the 16-34 year old audience, not only for its own sake, but for the sake of the commercial TV industry, according to Zenith Media. In the Autumn 2001 Zenith on TV report, out this week, the media analysts expressed concern at the 4.1% drop in 16-34 impacts seen in the… Continue reading ITV Needs 16-34s, Says Zenith
As reported earlier in the week, the radio sector is now also feeling the advertising downturn that is sweeping the media industry, with analysts downgrading their forecasts for Capital Radio accordingly (see Forecasts). Three radio companies released trading statements this morning: GWR, Capital and Scottish Radio Holdings, and all conveyed a similar message. Commercial radio… Continue reading Insight Analysis: Radio Feels The Effects Of Advertising Downturn
As the average price of a wireless phone call continues to drop in the US, more and more consumers are subscribing to wireless services, according to the J.D. Power and Associates 2001 US Wireless Industry Services Study, released yesterday. In 2001, 52% of households in the 25 largest US markets surveyed use a wireless phone… Continue reading US Wireless Phone Use Increases, But Customer Loyalty Decreases, Finds Survey
According to the second phase of the Yahoo!/AC Nielsen Internet Confidence Index, consumer confidence in ecommerce has risen by five points since the survey began in June 2001. The survey results also included a projected rise in online ad spending to $16 billion for Q4 2001. Much of this revenue will be generated by “light”… Continue reading Consumer Confidence In eCommerce Is Growing, Says AC Nielsen
Myers Reports predicts that mobile commerce revenues in the US will reach $4.8 billion dollars by 2004, whilst mobile advertising will be valued at $2.6 billion by 2005. However, these are estimates are more conservative than a number of other forecasts, as shown. US M-commerce 2004 forecasts ($ billion) Ovum 19.2 Merrill Lynch… Continue reading US Mobile Commerce And Advertising Forecasts
UK media giant Emap today released a trading statement which revealed that underlying profits for the group grew by 3% in H1 2001 largely due to increases in circulation revenue in the UK and France, but warned that advertising revenues are still falling. Underlying consumer advertising revenue was up by 5% in the UK and… Continue reading Emap Sees Circulation Revenues Rise In Tough Marketplace
UK media agency, Tempus, yesterday released interim financial results that were received variously as ‘a decent performance in tough conditions’ to a ‘playing down of the advertising slump’ (see Tempus Results Show Decent Performance In Tough Conditions, But Jobs Likely To Go). Shares finished up 6p at 448½p, propped a little by the anticipated takeover… Continue reading Tempus Results: Reaction
BSkyB saw shares rise yesterday, despite an advertising forecast downgrade by ABN AMRO earlier in the week. Stock was up 2.83% to finish at £6.17, an increase of 17p on the previous day.After releasing a reassuring trading statement yesterday, the Daily Mail saw shares climb 11.17% to close at 5.59, 56.2p better off than the… Continue reading Sharewatch
Reuters is launching Reuters television (RTV) on its website.RTV will appear in streamed video form on Reuters.co.uk this week and will provide users with a daily schedule of financial programmes, including live coverage of “market moving” events, footage of economic indicators and interviews with market figures.Reuters’ UK personal finance editor, Bernard Hickey, said: “The addition… Continue reading Reuters Launches Live TV Stream
Emap is cutting more jobs in its Digital division and is reintegrating the business into its off-line operations.A spokesperson for Emap today refused to comment on reports that up to 60 jobs were to go across Emap’s portfolio of websites but confirmed that redundancies would occur.“Emap’s digital operations will be reintegrated into various off-line networks,… Continue reading More Jobs To Go At Emap Digital
