More Industry News articles

The surfing habits of home internet users change dramatically after upgrading to high-speed access, according to new research from Nielsen//NetRatings. The company reports that page viewing leapt by 130% in the US after users upgraded from modem, dial-up access to a high speed connection. High speed net access covers a number of platforms – ISDN,… Continue reading Broadband Access Builds Web Usage In US Homes

Freeserve has launched branded microsite packages for advertisers on its interactive TV portal, following research into the habits of its iTV users, who were found to be different to PC users.Freeserve’s advertising sales director, Caroline Pathy, said: “With over 100,000 Bush Internet TV units already sold in the UK, the potential for this medium is… Continue reading Freeserve Launches iTV Ad Packages

Three quarters of all British 7-16 year olds are now internet users, according to kids.net, a six-monthly survey published by NOP. The research shows that there has been a 10% surge in internet usage amongst young people in the six months to April 2001. There are now 5.6 million 7-16 year olds on the web,… Continue reading 75% Of British Kids Now Online

ITV has signed Littlewoods Leisure as the sole sponsor of the interactive TV service which will support its football programming.The chairman of Carlton Active, which created the interactive service, Martin Bowley, said: “This deal is a major milestone for the interactive TV industry. It proves that advertisers businesses understand and value the significant benefits that… Continue reading ITV Signs Interactive Sponsor

Sport continues to be the battleground of choice for TV broadcasters this week. Following the launch of ITV’s new football Premiership highlights programme at the weekend (see ITV’s The Premiership Fails To Score) and its announcement of Littlewoods-sponsored interactive football coverage (see ITV Signs Interactive Sponsor), Sky launched a streamed highlights service on four football… Continue reading Sky’s On The Interactive Ball

The teenage magazine market is known for being as unpredictably moody as its target readers and the latest ABC figures show that at the moment its audience is shrinking.Unfortunately publishers cannot simply wait for their readers to grow up. The Office of National Statistics figures for 1999/2000 showed that 7-15 year olds spend an average… Continue reading Feature: Pleasing The Teens

Granada Sky Broadcasting has appointed Maureen Fuller as head of marketing for its three channels; Granada Plus, Granada Breeze and Granada Men and Motors. Fuller, previously of creative agency Ais, will report to GSB marketing director Ann Cook. Scoot has promoted Terry Martin to the newly created role of managing director and marketing chief as… Continue reading Appointments Brief

Pearson Television has announced that it is to rebrand to FremantleMedia with immediate effect.All divisions of the company will take on the FremantleMedia name including Worldwide Production, Pearson Television North America and Pearson Television International and Enterprises.Some local operating companies will rebrand under different names which have become regionally popular. As part of this initiative… Continue reading Pearson TV Rebrands

French advertising network, Havas Advertising, has posted a solid set of financial results with organic growth at 5.5% for the first half of the year. Traditional advertising grew by 1.6%, but the results were bolstered by an 8.3% growth in market services revenue, vindicating Havas’ strategy of moving its business to 60% market services, according… Continue reading Havas Posts Good Growth, But No Tempus Counterbid

Last week NewsLine columnist John Harlow of Naked Communications gave his views on how media agencies should face the increasing diversity on offer for advertisers (see What Have The Romans Ever Done For Us?). As ever, we asked readers to let us know what they thought. Here’s what Dan Matthews of BJK & E Media… Continue reading NewsLine Reader Response