New data from Jupiter MMXI reveals that traditional consumer brands are not exploiting the potential of the internet, despite a continually growing online population who are spending more and more time online each month.Jupiter analyst Staffan Engdegard says that this is because the internet lacks the mass-market reach of TV or radio and brand owners… Continue reading Brands Don’t Use Net Enough
Emap’s Max Power got bogged down in semantics when defending itself from a complaint against it to the ASA from rival magazine, Fast Car.The complaint concerned a catalogue called the Demon Tweeks Performance Direct Catalogue. It was included with a copy of Max Power and an advertisement on the plastic wrapping stated “Free Exclusive Demon… Continue reading ASA Slows Down Max Power
Speculation is rife that Sir Martin Sorrell, chief executive of WPP, is poised to make a counter bid for the Tempus media buying agency just a month after reports that French group Havas Advertising was to take over the agency (see Tempus Shares Soar On Havas Takeover Reports). The Havas bid of 514p-a-share values Tempus… Continue reading WPP Poised To Make Counter Bid For Tempus
Cordiant, which released its interim results on Monday (see Cordiant To Cut More Jobs), saw shares rise 5.02% yesterday to finish at £1.67˝, an increase of 8p on the previous day.ITV partners, Carlton and Granada, continued to see shares rise. Carlton was up 1.57% to close at £3.40ź, 5źp better off than the day before,… Continue reading Sharewatch
Former Chief Executive of Channel 4, Michael Grade, has been added to the list of candidates favoured for the role of BBC chairman, as speculation surrounding the appointment increases.If press reports are to be believed then Grade, current head of Pinewood and Shepperton studios and an outspoken critic of the BBC, will be running against… Continue reading Grade Enters Race For BBC Chair
Once again Myers Reports has downgraded its media expenditure forecasts (see Forecasts) and now sees no indication of a Q4 upturn. The new numbers, described by chief economist Jack Myers as ‘ugly’, forecast that growth in 2001 will fall 4% in year on year comparisons and the picture is particularly bad for TV where comparisons… Continue reading ‘Ugly’ Numbers Prompt Bearish Outlook For US
ITV Digital’s attempt to cash in on the publicity of the Planet Of The Apes premier backfired yesterday when the company was told to remove a giant poster it had erected in Leicester Square.The poster, which measured 22 metres by 15 metres, and featured the Monkey character from ITV Digital’s current Al and Monkey campaign… Continue reading Monkey Business Backfires For ITV Digital
The mid market in national newspapers could still be described as a two horse race, although the odds on the Daily Express get longer each time circulation figures are released. However, while the Daily Mail may be pulling further and further ahead, both titles may need to look to their long term future, as the… Continue reading Feature: Old Age And The Mid Market
IPC Ignite’s music magazine NME has teamed up with Virgin Radio to launch NME Radio.The new station will launch later this week as an online radio service via www.nmeradio.com and will be available as a data service on London’s Digital multiplex allowing listeners to tune in via their PC’s. It will also be developed across… Continue reading IPC Ignite To Launch NME Radio
