VNU is to launch a spin-off of its fortnightly home computer title Computeractive. The monthly title will be called Webactive and will take on IPC Media’s Web User with a price of 75p when it launches next month. IPC recently agreed to make design changes to its title following VNU’s threats of court action over… Continue reading Launches Brief
I Feel Good Holdings (IFG), the magazine publishers set up by Loaded’s founding editor, James Brown (see Interview: Anna Hyde, Ad Director and Adam Porter, Online Editorial Guru: I Feel Good), has announced its intention to buy John Brown Publishing (JBP Holdings), publishers of Viz, Bizarre and Fortean Times, as well as consumer magazine titles… Continue reading I Feel Good Makes Bid For Viz Publishers
Global industry trade association the Wireless Advertising Association (WAA) have unveiled creative standards and measurement definitions to regulate wireless ads. The move comes as UK mobile phone owners can expect to see an increase in the number of SMS adverts they are sent (see Text Message Advertising System Hopes To Target Consumers On The Move).Company… Continue reading WAA Draws Up Guidelines To Regulate SMS Advertising
Downturn in the commercial radio sector appeared to be affecting GWR which saw shares fall 5.42% yesterday to finish at £3.93. The group, which announced its full-year results this week (see GWR Announces Board Changes As Results Come In Line With Expectations), was the worst media performer of the day.Capital also suffered a loss of… Continue reading Sharewatch
News of a new business decline may be exaggerated, according to the latest research from MediaTel and AAR’s newbizmoves database. Figures suggest that new business activity was up 79% year on year for the first quarter of 2001, although the value of pitches was up only 13% to just over £670m.A total of 215 reviews… Continue reading Research Suggests Advertising New Business Activity Still Healthy
Details of additional interactive elements for this year’s Big Brother have been unveiled this week. Interactive voting and E-Victor, an interactive game, have been developed thanks to an agreement between the broadcaster, Channel 4, programme makers Endemol and Two Way TV.Channel 4’s head of interactive television, Peter Good, commented, “With this year’s series we wanted… Continue reading Big Brother To Have Interactive Voting And Games
Advertising group WPP has announced a 100% acquisition of European PR firm Finsbury. The company, founded in 1994, will continue to operate independently within WPP, benefiting from access to its advertising and marketing services networks.Finsbury specialises in financial communications, investor relations and public affairs. Among its client list of UK companies worth over £100bn, it… Continue reading WPP Announces Acquisition Of Financial PR Firm
Cricket continues to move away from its traditional BBC home with the England and Wales Cricket Board’s (ECB) decision to award Sky Sports a new three year contract for live international and county cricket.Under the new deal, which covers the next three seasons, Sky Sports will have exclusive live broadcast rights to cricketing events including;… Continue reading Sky Sports Scores New Three Year Cricket Contract
Flushed with the eventual success of getting digital horse racing channel Go Racing on its way (see Go Racing Gets Go Ahead For Racing Channel), Channel 4 is set to extend coverage of the sport of kings in its terrestrial schedules.The channel has announced the signing of a one year deal to show French horseracing,… Continue reading Four’s Racing Coverage To Extend Across The Channel
ITV’s coverage of last night’s UEFA champions league final between Bayern Munich and Valencia attracted an average of 7m viewers with a peak of 11m, according to unofficial overnight figures.As coverage got underway ITV2 repeated the policy of showing Coronation Street during what is normally its terrestrial slot of 7.30pm. This approach was first adopted… Continue reading Champions League Coverage Draws 7 Million To ITV
