ABN AMRO has cut its EBITDA forecast for BSKyB by £25m in reponse to slower advertising growth and lower wholesale revenues, increasing predicted pre-tax losses from £158m to £188m.Advertising forecasts have been cut £18m, or 6%, although a 14% growth is still expected, to £274m. Wholesale revenue forecasts have been cut by £8m to take… Continue reading ABN AMRO Makes £25m Cut To BSkyB’s 2001 Forecast
Newsprint costs in the US are set to fall in 2002, according to forecasts from Merrill Lynch. The broker says that costs will drop by 16.5% this year, boosting newspaper companies’ operating margins. However, newsprint costs are expected to rise by 23% in 2003. As a result, Merrill Lynch is modelling for an average 10-12%… Continue reading Newsprint Costs To Fall In 2002 But Rise In 2003
The first of four speakers addressing the issue of response rates in media research was Richard Asquith from BMRB who considers it to be the most important issue facing researchers today.He began by clarifying that a response rate is the proportion of replies from a representative sample of eligible respondents from the survey universe. The… Continue reading MRG Evening Meeting 10 April 2001- The Response Rate Challenge
ABN AMRO has cut its EBITDA forecast for BSKyB by £25m in reponse to slower advertising growth and lower wholesale revenues, increasing predicted pre-tax losses from £158m to £188m. Advertising forecasts have been cut £18m, or 6%, although a 14% growth is still expected, to £274m. Wholesale revenue forecasts have been cut by £8m to… Continue reading ABN AMRO Makes
Despite an increasingly sluggish advertising market last year, internet advertising grew by 203% during 2000 to a total value of £154.7m and is therefore expected to overtake cinema advertising, which is predicted to reach £128m for the year.The news comes with the release of an industry survey run by the Internet Advertising Bureau and PricewaterhouseCoopers.… Continue reading Internet Advertising Defies Slowdown With Fast Growth Rate
Dow Jones, publisher of the Wall Street Journal newspaper, yesterday said that the advertising conditions remain weak, with print ad revenues declining by 20.9% during Q1 to $236.1 million. Print hit by ad decline The company reported Q1 operating income down 59% at $12.3 million and revenues down 14.6% at $392.9 million. Ad lineage at… Continue reading Dow Jones Figures Hit By Continued Poor Advertising, Outlook Pessimistic
ISBA has expressed its concern over plans by the UK government to implement the EU Injunctions Directive, believing it could undermine the long term prospects for self-regulation of the advertising industry and potentially cost advertisers millions of pounds.Ian Twinn, ISBA director of public affairs explained: “If a future Government decided to empower other organisations to… Continue reading ISBA Warns Of Long Term Dangers In Injunctions Directive Implementation
Global market information group, Taylor Nelson Sofres (TNS), has acquired the business and assets of Elrick & Lavidge Marketing Research (E&L), a US customised research company. E&L specialises in the consumer, financial services, IT and telecoms industries, as well as being a leader in mystery shopping research, says TNS. E&L is currently owned by advertising… Continue reading Taylor Nelson Buys US Research Group From Aegis
GWR Group and UBC Media Group have formed a joint venture company, Digizone, to launch the world’s first commercial digital radio data service on the national multiplex Digital One.The service is currently available to anyone with a data capable digital radio receiver, namely the Psion Wavefinder, launched last year as a PC peripheral which allows… Continue reading GWR Teams With UBC To Produce Digital Radio Data Service
While media shares continue to be in better shape than last week, further downgrades were levelled at some stocks yesterday. Merrill Lynch cut its rating of WPP from “accumulate” to “neutral” and reduced its headline profit forecast, causing shares in the company to fall 3½p to end at £7.25. Meanwhile, Credit Suisse First Boston downgraded… Continue reading Sharewatch
