Interactive advertising agency Profero has announced details of its further collaboration with IPC Media. A year long contract has been signed which will widen the remit of activity undertaken by Profero to promote IPC brands.Previous work between the two companies have been campaigns for NME.com, unmissabletv.com and BEME.com. These have included an interactive competition for… Continue reading Profero Signs One Year Deal With IPC Media
Programmes The top rated programme of the month was the whodunnit shooting of Phil Mitchell in Eastenders. The programme shown on 1 March was watched by an average audience of 18.01m.Despite the hype surrounding the shooting of the ‘nice’ Mitchell brother, the must-see programme of the month had to be Raw Spice. Featuring behind-the-scenes footage… Continue reading TV Viewing Round Up – March 2001
Advertising revenues at ITV are expected to show even sharper year on year declines in the second quarter than the first, according to estimates from media buyers compiled by ABN Amro. The broker says that a 15% fall in Q2 is now on the cards – a deterioration on the 8% drop that was experienced… Continue reading ITV Ad Revenue Shows Further Decline In Q2
RevenueThe total TV revenue saw a year on year fall of 3.6% during March. The largest loss was at ITV, which dropped 8.2% , compared to the same period last year.Channel 4 performed the best of the terrestrial channels, with an 8.9% increase in the year on year analysis. Non-terrestrials also continue to do well,… Continue reading TV Market Round-Up – March 2001
ONdigital is expected to announce a growth of 70,000 customers when it unveils its Q1 2001 subscriber figures next week. This is down on the 121,000 new customers it signed up in the first quarter last year. The slowing growth is mainly the result of churn – the number of customers leaving the ONdigital service.… Continue reading ONdigital Subs Growth Hampered By High Churn
A further blow was struck for those impatient for digital switchover today as research revealed that in some cases you can’t even give digital TV away. CIA MediaLab has just completed a survey into the public’s attitude to multi-channel TV, and discovered that 35% of those surveyed who do not currently watch multi-channel TV would… Continue reading Public Still Not Convinced By Digital TV, Says Survey
The surge caused by the US decision to cut interest rates subsided slightly yesterday. Nevertheless, BSkyB remained one of the companies to do well out of returning interest in the media sector, and having been the subject of positive noises from several brokers, it ended the day’s trading up 6½p at £8.63.Concerns about shrinking advertising… Continue reading Sharewatch
Figures released by the Office for National Statistics show that cuts to mortgage rates helped to drive the headline rate of inflation down to a thirteen month low of 2.3% in March, compared to 2.7% in February.The underlying inflation rate remained unchanged, however, at 1.9%. This means the underlying rate has now remained below the… Continue reading Mortgage Rate Cuts Bring Headline Inflation To Thirteen Month Low
UBC Media has secured carriage for its Classic Gold Digital output to be carried on all seven of Emap’s digital multiplexes in the North of England. Three of the multiplexes, covering South Yorkshire, Tyne & Wear and Liverpool have already launched. The remaining four are expected to be launched in the spring of next year.UBC… Continue reading Potential Audience For Classic Gold Digital Reaches 13m With Emap Deal
The Billett Consultancy is launching what it says will be the first impartial online advertising measurement service. e-Revue will offer advertisers access to a cost comparison service comprising a database covering more than 40% of the top 250 TV and press advertisers.It is hoped that the service will allow advertisers to assess online media performance… Continue reading Billett Consultancy Launches Online Advertising Evaluation Service
