More Industry News articles
Whilst many US media companies are seeing an improvement in their businesses, it is not the beginning of a true advertising recovery and merely marks a ‘crawling out of the hole dug in 2001’. This is according to an analysis of current advertising and media conditions in the States by analysts at Merrill Lynch. The… Continue reading Media Companies Begin To ‘Crawl Out Of The Hole’, Says Merrill Lynch
There has been a flurry of speculation over recent months about a knock-on effect of the US economic slowdown for the UK and the rest of Europe. Certainly media companies are starting to tighten their belts, if only as a precautionary measure. The downturn in the US is now clear and present; here in the… Continue reading Insight Analysis: Is The UK Economy About To Tumble?
Recent research by Jupiter MMXI shows that the number of Europeans visiting automotive websites on the Internet more than doubled between April 2000 and March 2001. Jupiter found that an increasing number of online Europeans are using the Internet to research the purchase of their next car, find the quickest route and traffic updates and… Continue reading Jupiter Research Reveals Increasing Success Of Automotive Websites
A new study from META Group, the World E-Commerce and Internet Market Report, predicts that Finland, Iceland and the Netherlands have the highest ecommerce potential outside of the US based on a number of ‘new economy’ indicators. The report included 47 countries and examined various criteria by which to guage the potentional of each, these… Continue reading New Index Ranks ‘Computer Savvy’ Nations
Total US magazine advertising revenue for October totalled $1,629,475,871, according to the Publishers Information Bureau (PIB) representing a 9.6% decrease on October 2000 and total advertising pages for October were 23,237, down 16.8% on last year. Year-to-date advertising revenue decreased by 3.4%, $13,349,187,089 for the period January to October 2001, and ad pages for the… Continue reading US Magazine Advertising Suffers Further Declines
A recent series of commercials for McDonalds received 40 complaints from members of the public. The Independent Television Commission (ITC) upheld the complaints about the ads, which it said were misleading.The campaign advertised a one-week McDonalds “buy one get one free” sales promotion. The series of commercials were run over three days; the first one… Continue reading ITC Upholds Complaints Against “Misleading” McDonalds Ads
European internet and mobile sports data provider, Sports.com, has bought the Daily Star website, MegaStar, from United Business Media (UBM) for an undisclosed sum. MegaStar has over half a million unique users and 14 million page views per month, according to Sports.com. Its audience is primarily UK-based 18-45 year old males.MegaStar was launched in 1997… Continue reading UBM Sells MegaStar Site To Sports.com
ITV has unveiled its line-up for coverage of the General Election. ITN coverage is to be backed up with four midweek election specials hosted by Jonathan Dimbleby, and leader profiles on Tonight With Trevor McDonald, while News at Ten will be extended during the campaign in order to carry in-depth reports on the main issues.… Continue reading ITV Reveals Plans For Election Coverage
Channel 4 has launched its new commercial arm, 4 Ventures, and said it will continue to spend heavily on digital and online projects. More than £200m has been set aside for new media investment.Details of the new company were unveiled yesterday as the group released its annual report and accounts for 2000. Chairman Vanni Treves… Continue reading Channel 4 Increases New Media Investment