The Institute for Practitioners in Advertising (IPA) has today published its new league table of UK creative agencies, that challenges the tradition of using billings with a compilation made according to actual income.The league table, which will be published on an annual basis, is based on figures derived from actual revenues, including media commissions and… Continue reading IPA Releases First Agency League Table Based On Income
The decision by America’s central bank to cut interest rates by half a point and the subsequent hints from the Bank of England that it would follow next month boosted shares in both the US and the UK. The majority of media shares felt the benefits.ITV companies Carlton and Granada were among the highest climbers.… Continue reading Sharewatch
The much-vaunted union of old and new media, highlighted by the merger of AOL and Time Warner in January last year, appears to be paying off as the company has turned in financials ahead of Wall Street expectations, despite a downturn in the US economy and slowing ad revenue streams. AOL Time Warner yesterday said… Continue reading AOL Time Warner Looks Positive In Bleak Climate
The majority of senior media executives in the US believe that advertising expenditure will begin to recover in the third quarter of this year, according to a survey conducted by AdMedia Partners in December and released this month. Forty-seven percent of the 1,000 media and financial executives questioned believe that ad recovery will come in… Continue reading Majority Of Media Executives Expect Ad Recovery In Q3 2002
Figures released by the Office for National Statistics show that cuts to mortgage rates helped to drive the headline rate of inflation down to a thirteen month low of 2.3% in March, compared to 2.7% in February. The underlying inflation rate remained unchanged at 1.9%. This means the underlying rate has now remained below the… Continue reading Mortgage Rate Cuts Bring Headline Inflation To Thirteen Month Low
Cinema admissions in Britain boomed in 2001, rising by more than 9% on 2000 with 155.9 million tickets sold. This represents a 30 year high for the cinema industry and comes alongside box office revenues of £645 million, up 12.6% year on year, according to the Cinema Advertising Association (CAA). This growth is perhaps in… Continue reading Insight Analysis: British Cinema – Admissions Strong, Profits Weak
In its April edition of the top 10 global ad markets, AdAge Global concludes that the order is likely to stay the same for 2002, with some shifts in market value. According to a report from FIPP, the US ad market is forecast to drop 1.6% to £133.6 billion in 2002, whilst Japan is expected… Continue reading UK Ad Market Value To Remain Flat In 2002, US To Show Slight Decline
RSPCA shock tactics to rouse public support for a total ban on hunting with dogs were called into question when several complaints were received about a national newspaper advertising campaign. The ASA received complaints about the advert that showed a photograph of a dead fox with the headline “If you think this is wrong, write”.The… Continue reading ASA Rules On Anti-Foxhunting Ad Campaign
IPC Connect is to pension off its 43-year-old title for older women, Womans Realm and replace it with a new model, Your Life. IPC is to merge the old title into its more successful sister publication Womans Weekly, with former editor Mary Frances heading up the new launch.ABC figures show that the older woman’s weekly… Continue reading IPC’s Woman’s Realm To Disappear In Favour Of Your Life
WPP continues to enjoy market favour at the moment, despite the advertising revenue slowdown. Yesterday shares in the company ended at £7.45, up 48p or nearly 7% on Thursday’s closing price, making it the best media performer of the day.Most media shares remained stable yesterday. The largest falls were seen at TMT companies Bright Station,… Continue reading Sharewatch
