More Industry News articles

German publishing group Axel Springer is reported to be in talks with Hamburg agencies about the launch campaign for a German edition of Maxim. Axel has acquired the publishing licence for the men’s monthly from UK owners Dennis Publishing. According to a report on AdAge.com, agencies invited to pitch for the lads’ mag launch campaign… Continue reading Axel Springer Invites Agency Pitch For German Maxim Launch

ABN Amro has said there is a risk of disappointment in European cable group UPC’s digital cable roll-out. The broker says that one of the key elements in driving growth in UPC’s average revenue per user (ARPU) is the development of its digital cable service. However, ABN thinks that the roll-out will have a negative… Continue reading UPC’s Digital Cable Roll-Out May Disappoint, Says ABN Amro

Global marketing and communications group, WPP, has made three small but key acquisitions this week, helping to build its marketing services businesses. It has bought UK sales and marketing management company, Glendinning. The group helps clients such as Coca-Cola, Nestlé and Tesco develop sales development skills, customer marketing and management. WPP has also acquired icon,… Continue reading WPP Makes Three Acquisitions

The Independent Television Commission (ITC) has confirmed that it has renewed the licences for the remaining Channel 3 companies. Border, Central, Grampian, Granada, LWT and Scottish have all extended their licences for a further ten year period.Financial terms for licence renewal were revealed by the regulatory body last month (see ITC Announces Financial Renewal Terms… Continue reading ITC Renews Remaining ITV Licences

WPP has announced the acquisition of Glendinning, a sales and marketing management consultancy. The UK-based group helps clients such as Coca-Cola, Nestle and Tesco develop sales development skills, customer marketing and management.WPP has made a signed a number of deals in recent weeks (see WPP Acquires European Branding Consultancy), taking advantage of cheap acquisitions as… Continue reading WPP Buys UK-based Management Consultancy

Trinity Mirror has unveiled the results of its regional press readership survey, which studied the habits of regional press readers, highlighting the areas in which the medium comes out on top as compared to other media.A total 17,600 adults were interviewed and the results showed the regional press ahead of other media when it comes… Continue reading Trinity Mirror Unveils Results Of Readership Survey

Following a trading statement last week outlining plans to further cut its internet operations (see EMAP Trading Statement – Reaction), EMAP has now given details of a boost to its launch budget. The media group is to increase its new launch spend from £17 million to £22 million for the 2001/2 financial year. EMAP has… Continue reading EMAP Boosts Magazine Launch Budget

WPP has announced the acquisition of the ProMarc Agency, a US-based technology communications firm, by its PR network Hill and Knowlton. The addition of ProMarc’s clients will give H & K combined billings of more than $6m.“The combination of H&K’s established global technology presence comprised of Blanc & Otus Public Relations, SocketPR and Hill and… Continue reading Hill & Knowlton Acquires ProMarc Agency

German parliament has approved the use of electricity power lines and wall sockets for delivery of the internet to households, paving the way for a new platform of web access. The system works by converting data signals into frequencies that electricity networks can carry and proponents say that the system will offer lower prices and… Continue reading German May Receive Net Via Electricity Network

The Radio Authority has published its Programming & Advertising Review for the final quarter of 2000. A total 124 written complaints regarding commercial radio were received during this time.Classic FM was the subject of two complaints in regard to the promotion of its in-house label CD, Relax More, which the complainants found “excessive”. The Authority… Continue reading Classic FM Warned Over Excessive In-House Promotion