More Industry News articles

Zenith Media is expected to release a report today warning that the recent decline in the dotcom sector will lead to a slowdown in advertising growth during 2001. Global advertising growth will fall to 6% next year as adspend by internet companies is slashed. A year ago Zenith predicted growth in worldwide ad expenditure to… Continue reading Zenith Report Forecasts Adspend Slowdown As Dotcoms Slump

Growth could be as high as 16.8% for commercial radio this year, bringing the medium’s share of total display advertising revenue to around 5.7%, but could slow down again in 2001, according to a summary of industry forecasts put together by the Radio Advertising Bureau (RAB). The growth prediction of 16.8% came from the Advertising… Continue reading Advertising Forecasts Predict Growth For 2000 And A Slowdown For 2001 In Commercial Radio

E4 has announced the signing of a carriage deal with Telewest. The new entertainment channel from Channel 4 will be available to Telewest subscribers as part of its digital and analogue packages. This is E4’s second distribution deal, having recently secured carriage with NTL, and it is hoped that deals across all multi-channel platforms will… Continue reading E4 Gains Carriage On Telewest

Internet penetration in France is continuing to grow steadily, according to the latest findings from Médiamétrie. The number of French Internet users over the age of 18 has increased by 45 percent in a year, to 7.56 million from 5.21 million. About 16.3 percent of French adults are now online, compared with last year’s figure… Continue reading Internet Population: France

The Asia-Pacific region is poised to lead the digital TV revolution, according to a new study by Andersen Consulting. Due to a number of factors, the potential for widespread adoption of digital TV in the area is high. The report pointed to high TV penetration rates, strong growth in broadband penetration, and a youthful population… Continue reading Strong Growth Predicted For Digital TV In Asia

Two fifths of internet users claim to have clicked a banner ad during the last month, despite the fact that more than 50% also claim that “all web advertising annoys me”, according to new research from BMRB’s Internet Monitor. In contrast, during the last 12 months, the effectiveness of TV advertising in generating visits to… Continue reading Banner Ad Effectiveness Falling Away, But TV Ads Drive Internet Traffic

E4 has announced the signing of a carriage deal with Telewest. The new entertainment channel from Channel 4 will be available to Telewest subscribers as part of its digital and analogue packages.This is E4’s second distribution deal, having recently secured carriage with NTL (see Channel 4’s Entertainment Channel Secures NTL Carriage) and it is hoped… Continue reading E4 Gains Carriage On Telewest

Entertainment and media store BOL is to be made available for the first time on a non-web platform, namely BSkyB’s interactive television channel, Open. At first only books, CDs, DVDs and videos will be available to shoppers on this platform, but the range will be expanded shortly to include computer games and software.The BOL store… Continue reading BOL Takes Up First Non-Web Residence On Open

Positive comments about future ad revenue prospects from Granada Media in Wednesday’s results (see Granada Media Shows Modest Profit Rise In First Final Results Since Flotation), helped shares gain slightly yesterday, rising 1½p to 384½p.United News & Media and BT have announced that they were seeking a buyer for LineOne, their jointly-owned portal and internet… Continue reading Sharewatch

Today sees the launch of the Newspaper Society’s internet-based regional press planning system, at www.planregionalpress.co.uk. The service is designed to make planning regional press campaigns easier and to entice more national advertisers to the medium.It forms part of a series of initiatives introduced earlier this year after media planners and buyers called for a more… Continue reading Newspaper Society Unveils Regional Planning Tool