The Independent Television Commission (ITC) has once again demonstrated that sheer numbers of complainants will not guarantee that complaints are upheld against TV adverts. Earlier this year two adverts in a month attracted around 100 viewer complaints, but were still deemed acceptable for broadcast (see ITC Refuses To Uphold Hundreds Of Complaints Against Adverts). The… Continue reading ITC Sides With The Devil Over Viewer Complaints
Dotcoms are having an increasing effect on advertising growth, according to new research from ABN AMRO. Figures for advertising growth in 1999 and the first half of this year show that dotcoms are playing an ever-larger role in growth across all media, and the research also shows where the various different types of dotcoms are… Continue reading Dotcom Advertising Plays Increasing Role In Advertising Growth, Says Report
A dearth of major summer blockbusters saw UK cinema admissions for August fall year on year to an average of 3.06m per week, or 13.5m total, down 13% on last year (see Cinema Admissions Fall During September).Last year’s box office success stories, Austin Powers 2 and Star Wars: Episode One – The Phantom Menace took… Continue reading August Cinema Admissions Down Despite X-Men’s Heroic First Weekend
The Capital Radio group is hoping to take advantage of the mania for audience participation with the launch of its latest promotional competition. Chain Reaction is the first joint campaign between CapitalFM and Capital Interactive and involves the chaining of five women to one man for the course of a week.The inspiration for the competition… Continue reading Capital Launches Chain Reaction
Telewest has unveiled its comeback plans after a summer blighted by supply problems (see Telewest Puts Digital Strategy On Hold As Box Shortage Affects Cable Industry) and subsequent share price collapse (see Cable Industry Mulls Consolidation As Telewest Stock Tumbles). Its approach is to consist of digital TV and telephone packages, which should compete with… Continue reading Telewest Hopes For Comeback With Cut-Price Digital Package
Shares in Telewest climbed over 4% today amid renewed speculation that the company was about to be taken over by rival NTL.After prices reached their lowest level since December 1998 on Friday they bounced up to a high of 140źp this morning after a report in the Independent On Sunday said that UPC, which controls… Continue reading Telewest Shares Climb Amid Takeover Rumours
Granada Media dropped another 4p on Friday, to end at £4.51. Its stock performed the worst among the media companies last week, falling over 21% over the week thanks to a prediction of ad revenue slowdown for the second half of the year (see Granada Predicts Slowdown In Ad Revenue, Announces Completion Of United Deal).Outdoor… Continue reading Sharewatch
Monday MediaTel’s weekly media focus and analysis, Media Track, is featured in Campaign Media Business.Cinema admission figures for August will appear on Newsline.Wednesday Mondo, the latest offering from Cabal Communications, launches today, targeting the older man (see Launches Brief).Friday The Competition Commission reports on the proposed acquisition by Guardian Media Group of Regional Independent Media… Continue reading The Week Ahead
The Financial Times has undergone a number of changes to increase its business coverage. From 9 October, the UK & Ireland edition of the newspaper will contain a new supplement, Creative Business, along with further editorial changes reflecting the changing nature of the UK business scene.A weekly 16-page tabloid supplement Creative Business will be published… Continue reading Changing Business World Reflected In New FT Supplement
The Advertising Association have upgraded their predictions for Commercial Radio in the October 2000 edition of their Quarterly Forecasts. Growth in 2000 is now predicted at 16.8%, well ahead of 10.7% actual growth in 1999. This equates to an estimated 5.9% share of total Display advertising for Commercial Radio, compared to the 5.5% share achieved… Continue reading Advertising Association UK Quarterly Forecasts
