The BBC has unveiled the schedules which will take its ratings war with ITV into the season of goodwill and the New Year. £42m has been spent on the two week Christmas line-up for BBC1, while the £158m spend on the winter schedule includes £59m spent on drama.Pay-TV may have reduced the pull of terrestrial… Continue reading BBC Reveals Line-Up For Christmas and Winter
Associated Newspapers is set to expand on the success of its free morning newspaper Metro. A deal between the group and Regional Independent Media will see the launch of Yorkshire Metro in Sheffield and Leeds on 8 January, and a franchise deal with Trinity Mirror in Scotland is set to reach completion next year. Emap‘s… Continue reading Launches And Closures: Press
The Advertising Association (AA) has announced further progress in the establishment of its Ad Effects Committee, with the identification of six potential projects for the new body to address. The projects suggested include the best use of sales databases, an evaluation of pre-testing, good practice in the client-agency ad development process and showing what can… Continue reading Advertising Association Names Potential Projects For Ad Effects Committee
Reuters announced the appointment its new group chief executive, Tom Glocer, yesterday (see Appointments Brief). It is thought that his experience in mergers and acquisitions could give a clue to the future of the company, which caused a positive reaction from analysts, and pushed the price of Reuters shares up 81p to £12.66 yesterday.Tony Ball,… Continue reading Sharewatch
ONdigital has announced that its current director of sales and business development, Matthew Seaman, is to move into a new role within the company: director of interactivity. Reporting to Rob Fyfe, Seaman will oversee all of ONdigital’s interactive activity, including the TV internet service ONnet, ONgames and the development of interactive advertising. Following this appointment,… Continue reading Appointments Brief
A ban on tobacco advertising is back on the agenda after a new bill restricting such promotion was unveiled during the Queen’s Speech today. The bill will come into effect next summer and could lead to a total ban on the advertising of tobacco products.Government had last year planned to introduce a ban to phase… Continue reading Queen’s Speech Unveils Tobacco Ad Ban
The internet – everyone’s favourite millennial next big thing – may not be making the monumental impression on society first predicted, according to a report which takes in 22 different research projects across Europe and the US. More worryingly for dotcom millionaires-in-waiting, a new category of surfer has been added to silver surfers, teen surfers… Continue reading E-revolution Proving Slow To Materialise, Says Report
Freeserve, the UK’s leading internet service provider, is to be taken over by Wanadoo. The company, which is 80% owned by Dixons and believed to be worth £1.5-1.8bn, today agreed to merge with its French rival in an all-share deal.The combination of the two groups will create a leading European new media company offering a… Continue reading Freeserve Sold To Wanadoo
Full year results from Carlton Communications (see Profits At Carlton On The Up As Ad Revenues Slip) were well recieved on the market, with shares rising 18p to £5.43, an increase of well over 3%.Other strong performances were seen at Cable & Wireless, which rose 57p to £9.47, WPP, which jumped 67p or 8.5% to… Continue reading Sharewatch
This week Virgin Radio unveiled plans to launch four new standalone radio brands that will be broadcast exclusively over the internet (see Virgin Radio Unveils Standalone Web Stations). The stations offer Virgin listeners music selections alternative to the playlist used on the main Virgin station. Virgin has also embraced the net by selling advertising specifically… Continue reading Feature: Radio Goes Online To Net More Listeners
