The Radio Authority has received two applications for the local digital multiplex service licence for the South Wales/Severn Estuary region. The applicants, who had to submit their proposals by 14 November, are the Digital Radio Group, a consortium including The Wireless Group, GWR Group, Emap Digital Radio and SMG (see Digital Radio Group Announces Final… Continue reading Radio Authority Receives Two Applications For Severn Region Digital Licence
The plug has been pulled on Wowgo the website launched by Unilever for the hoards of teenage girls who are said to be online, ripe for marketing messages (see Feature: Teen Girls Targeted In Latest Web Ventures). Despite two years of research, Unilever’s site only lasted 5 months before a combination of technical problems restricting… Continue reading Newsline Brief
An international conference will be staged on Tuesday of this week by the Advertising Association, as part of the Children’s Programme, the advertising industry’s EU-level campaign to counter calls for a ban on advertising to children.The conference, entitled “With the Eyes of a Child” will hear report findings from leading European psychologists and researchers who… Continue reading Advertising Association Conference To Ask Whether Children Understand Advertising
One of the best media performers last week was Scottish Radio Holdings, which released a record set of annual results on Wednesday (see Scottish Radio Holdings Announces Record Annual Results). As a result, share prices rose by just over 4% week on week, ending Friday at £12.37½, compared to £11.55 the previous week.Another company which… Continue reading Sharewatch
On Friday afternoon at the MRG 2000 conference in Munich, Clare de Burca, head of research at Starcom Motive Partnership talked about the agency’s research programme, motive8, and how it is being used to harness the power of media brands.“The business of marketing is changing and we are reaching the age of the never satisfied… Continue reading MRG Conference: Harnessing The Power Of Media Brands
A new survey has revealed that UK magazine publishers regard the internet as both an opportunity and a threat to their future, and are expecting further consolidation of the industry over the next five years.The research, carried out by The van Tulleken Company, revealed that the industry is anticipating more mergers and acquisitions in the… Continue reading Magazine Industry Expects Consolidation And Has Mixed Feelings About Internet, Says Survey
The Sydney 2000 Olympics saw Great Britain return with an impressive clutch of medals, but did the brands who shelled out the extra cash to become official sponsors of the Games finish in first place as well? The latest research from CIA Sensor suggests that a crowded field meant that victory was not guaranteed.CIA’s survey… Continue reading Research Shows That Sponsors’ Victory Was Not Guaranteed At Sydney 2000
Neil Sharman of News International had the unenviable task of convincing Friday morning’s MRG delegates that people trust the Sun.Research conducted amongst advertisers, media planners, editorial and core readers, began with three hypotheses: that readers trust their newspaper; that this creates a positively pre-disposed environment for advertisers; and that the benefits can be maximised by… Continue reading MRG Conference: Trust Me, I’m A Newspaper
Telewest Communications appears to have put a difficult summer behind it and released third quarter results yesterday which exceeded the market’s expectations. Turnover was reported to have risen by 41.2% to £814m, compared to £576m for the same period last year. Meanwhile earnings before interest, tax, depreciation and amortisation (EBITDA) rose 9% to £180m, up… Continue reading Telewest: Digital Take-Up On Target, Turnover Up Ahead Of Expectations
Yesterday Sheila Byfield, head of consumer insight at Mindshare Worldwide and Paul Dyson, worldwide chairman of ATG at Mindshare, took the floor to explain how the 3D study has provided advertisers with a unique insight into their consumers’ behaviour on many levels.Byfield began by looking at how ‘3D’ works. Those surveyed by TGI were re-contacted… Continue reading MRG Conference: See Your Target Audiences In 3D
