The ITC has published a consultation paper which suggests changes to the current Statement on Airtime Sales Arrangements. It is seeking comments on new, simplified rules, with the main changes suggested in the document being to: Allow joint selling arrangements for national airtime. Abolish the regulatory limit on Net Advertising Revenue share. Abolish the requirements… Continue reading ITC Publishes Consultation Paper On Airtime Sales Arrangements And Share Deals
In the first “soapbox” session of the MRG conference, Anthony Jones (European research director, Optimedia) and Jim Kite (director of global research, Universal McCann) addressed the question, “What do agency media researchers do for a living?”Jones began by answering not only this question but also outlined what they didn’t do and what the implications were… Continue reading MRG Conference: What Do Agency Media Researchers Do For A Living?
Thursday 16 November, the second day of the 2000 MRG Conference, saw Rupert Steele, head of new product development for the Radio Advertising Bureau (RAB), tackle the issue of “Tracking the Effectiveness of Radio Advertising.”Steele partly attributes the massive increase in radio spend, from 2.7% of total advertising spend in 1990 to 5.7% in June… Continue reading MRG Conference: Tracking the Effectiveness of Radio Advertising
The IPA’s Trends In Television report for Q3 shows that, following a period of stability, overall viewing levels have risen a little. However, this has not brought much good news for ITV, which is still failing to a command a viewing share above 30%. During the third quarter it gained a viewing share of 27.8%,… Continue reading Terrestrial Channels’ Loss Is Non-Terrestrials’ Gain In Latest IPA Report
Telewest released third quarter figures which were above expectations yesterday, boosting share prices by 7¼p to £1.20. The good news follows a difficult summer for Telewest, when component shortages caused problems in the supply of its digital set-top boxes (see Telewest Puts Digital Strategy On Hold As Box Shortage Affects Cable Industry).Yet again Future Net… Continue reading Sharewatch
Ivor Hussein, consumer and research director for Western International Media spoke this morning about the relationship between the consumer and brands. He began by citing the beef crisis as the point at which British consumers began doubting “brands” and pointed out the irony of the media constantly reminding consumers of this and exacerbating the problem… Continue reading MRG Conference: The Relationship Between The Consumer And The Brand
VIPer research came under discussion at the MRG Conference yesterday morning, as Richard Marks, director of RSAB, Katie Rastrick, marketing manager of Opus and Matthew Dodd, senior planner at NI, looked at the benefits of the study as opposed to traditional syndicated surveys.Marks discussed the stages of development of a syndicated survey initiated and driven… Continue reading MRG Conference: How VIPer Research Seeks To Enhance, Not Replace, Existing Research
More and more people are turning to the internet to buy products, although many online retailers are still failing to make profits, according to new research by Jupiter Media Metrix. The study looked at the most developed retail markets in Europe, the UK, Germany, Denmark, Sweden, Finland, Norway and France and found that the number… Continue reading Online Shopping To Grow Despite Early Losses
A new report by Activmedia Research predicts that online business-to-consumer (B2C) sales will reach $56 billion in the US by the end of the year. This is an increase of 103% on the previous year. The Real Numbers Behind Online B2C Vendors 2000 report claims that the sector will be worth $1.1 trillion by 2010,… Continue reading US Online B2C Sales To Grow, Says Activmedia Research
News that Waheed Ali is to quit Carlton Communications, where he headed up production, has prompted a reshuffle in the company’s TV and media businesses. Carlton TV’s chief executive Clive Jones is to head a channels division which will house Carlton’s ITV franchises and its 50% stake in OnDigital. Carlton Productions and Carlton International will… Continue reading Appointments Brief
