1998 brought a drop in both circulation and readership across the national press market. Total circulation dropped by 2.4% throughout last year, an actual fall of 677,824 sales. Currently the total circulation of all of the national press titles listed here is 27.28 million. The popular papers lost the greatest sales overall as a sector.… Continue reading National Press Market Round-Up – 1998
Flextech Interactive (FI) has announced that it will be participating in Microsoft’s WebTV interactive television trials. The six month trials take place in Telewest-served cable homes in London and Liverpool.The trials are intended to provide a testing ground on which advertisers can learn how consumers will relate to interactive services. Both Flextech and Telewest will… Continue reading Flextech Trials Interactive TV With Microsoft And Telewest
Following speculation that Pearson is considering disposing of a financial data division, as well as talk of a possible full listing on the US stock market for the company, shares rose by 68p to close at 1,365p yesterday.Cable operator and TV content producer, Flextech, dropped 26p after reports that the European Commission is investigating the… Continue reading Sharewatch
In the face of an economic slowdown, the commercial radio industry may find that ad expenditure is turned its way as advertisers move away from TV and toward lower cost media. This is one of the findings of the Radio Advertising Bureau’s Advertiser Research.The research reports that advertisers feel that television is becoming prohibitively expensive:… Continue reading Advertisers Feel TV Is Becoming Prohibitively Expensive, Finds RAB Research
The Radio Authority (RA) has announced that it is inviting applications for the digital radio licence in Glasgow and the surrounding area, following the advertisement of similar licences for Manchester, Birmingham and Greater London earlier this year (see Newsline).The licence is designed to allow coverage of an adult population (aged 15+) of around 1.8 million.… Continue reading RA Advertises Glasgow Digital Radio Licence
The latest audit for www.sky.co.uk, covering November 1998, has shown a 30% increase in traffic for the site. During November sky.co.uk recorded 9.5 million page impressions according to the ABC //electronic audit. “Sky.co.uk is now a major content site which we will drive to greater heights in the coming months,” says Paul Wright, commercial manager… Continue reading Sky Website Records Traffic Increases
The Independent today launched a new 12-page pull-out sports supplement, Sport. This is to be followed on Wednesday by a new stand-alone 16-page business section. Both supplements will be promoted through a television campaign created by the Independent‘s creative agency, Euro RSCG Wnek Gosper (see Independent Radio Ad Wins Aerial Award).Today’s Sport supplement contains fewer… Continue reading Independent Gains Two New Supplements
On the whole, the changes across the women’s weekly magazines sector during Jul-Dec ’98 were mostly undramatic. The women’s weekly magazine market is the largest sector in the industry in terms of sales, and currently accounts for over 8.4 million net sales (see Newsline). The total circulation of the titles shown here increased by a… Continue reading Thumbs Up For OK Magazine!
The music sector of the magazine market reflected the eroding sales of popular music in general. Even the ‘teenybopper’ magazines saw their recent successes at the expense of the more ‘serious’ music titles reversed quite spectacularly as both Smash Hits and Top Of The Pops recorded sizeable year-on-year losses. The more general, lifestyle orientated Sky… Continue reading 1998 – A Bad Year For Music
The music sector of the magazine market reflected the eroding sales of popular music in general. Even the ‘teenybopper’ magazines saw their recent successes at the expense of the more ‘serious’ music titles reversed quite spectacularly as both Smash Hits and Top Of The Pops recorded sizeable year-on-year losses. The more general, lifestyle orientated Sky… Continue reading 1998 – A Bad Year For Music
