Pay-per-view (PPV) cable company, Front Row, has stepped up the fight to win viewers through PPV sports broadcasts with the launch of a new boxing service. Until now, the company’s main product has been in providing PPV films.The service kicks off on 16 January with live coverage of Mike Tyson’s comeback fight. Following this on… Continue reading Front Row Challenges Sky With PPV Boxing Service
RevenueEstimates from agencies for November 1998 put total terrestrial TV ad revenue at £251.58 million.ITV saw a 5.8% year on year rise in its total revenue in November 1998. Channel 4’s total ad revenue rose 2.8% year on year and Channel 5 saw a rise of 33% on November 1997. GMTV suffered a loss of… Continue reading TV Round-Up – November 1998
Consumer rights magazine, Which?, has launched a pilot repositioning campaign which will use ads across TV, radio and the outdoor media, along with direct mail and door drops.The campaign, created by Claydon Heeley, aims to stress the positive values of the Consumer Association’s Which? brand and push the series of magazines to a wider audience.… Continue reading Which? Launches Repositioning Campaign
So the big Christmas week TV battle was won comfortably by BBC1. Average viewing for all individuals for the week ending 27th December was ten hours and forty-six minutes for BBC1, compared to only eight hours and forty-nine minutes for ITV. BBC2 won its battle with the other two minority channels achieving average viewing of… Continue reading TV Viewing Summary W/E 27/12/98
Reacting to growing concern over economic slowdown the Bank of England has cut interest rates again for the fourth time in as many months. The Monetary Policy Committee (MPC) decided to reduce the base rate by a quarter point from 6.25% to 6%.As with previous reductions, there is a feeling from industry that the cut… Continue reading Interest Rates Cut Again
The Radio Authority has altered Talk Radio’s Promise of Performance to allow the station to broadcast a greater proportion of music each hour. Whilst Talk must still broadcast 90% speech-only over a 24 hour period, three consecutive hours may now contain 25% music, up from 10% previously.At the same time Talk has brought in editor-in-chief… Continue reading Talk Increases Music And Astrology Content
Attitudes towards sex on TV have become more tolerant in recent years, according to the latest survey published this week by the Broadcasting Standards Commission.Despite this, the amount of people who believe that there is too much sex on television is also on the up, increasing from 32% in 1992 to 36% in 1998.Confessional talk… Continue reading Attitudes Towards Sex On TV Diverge
New-media marketing agency Deepend has announced a new managing director, Peter Beech, to head its London operation. Beech replaces Gary Lockton, who is to become chief executive of the group and focus more on establishing Deepend globally.Beech comes to the post from Webmedia, where he was also managing director. He commented: “I’ve known the Deepend… Continue reading New MD Gets Thrown Into Deepend
Nottingham City Council is attempting to issue an injunction against Channel 4 after the broadcaster filmed a documentary on children in the Council’s care without acquiring permission first.The film, Staying Lost, was made by production company October Films, and Nottingham City Council is also alleging that the film-makers induced youngsters in council care to break… Continue reading Channel 4 Ticks Off Nottingham Council
Dennis Publishing’s men’s title, Stuff is to close just two years after its launch (see Newsline for a first issue review).The title, which aimed at being a ‘one-stop guide to anything a man might want to buy – and where to get it’, hasn’t seen as many copy sales as it would have hoped. At… Continue reading Men’s Title Not Made Of The Right Stuff
