Reacting to growing concern over economic slowdown the Bank of England has cut interest rates again for the fourth time in as many months. The Monetary Policy Committee (MPC) decided to reduce the base rate by a quarter point from 6.25% to 6%.As with previous reductions, there is a feeling from industry that the cut… Continue reading Interest Rates Cut Again
New consumer mag publisher, Cabal Communications, has bought Maximum Mountain Bike from Zone, publishers of the official magazines for Chelsea and Manchester United. Zone has parted company with the five month old title (see Zone Launches Maximum Mountain Bike) to concentrate on branded football, media and entertainment titles.Zone’s managing director, James Freedman, says: “We are… Continue reading Cabal Communications Buys Maximum Mountain Bike
The Sunday Business has appointed Lansdown Conquest to handle its advertising account, both creative and strategic work. Lansdown pitched against BMP DDB and Leagas Delaney to win the account which was previously held by DMB&B. The new campaign will focus on broadcast media, particularly television. The Sunday Business‘ first ABC audit figure, for November, showed… Continue reading Newsline Brief
BSkyB has today announced the appointment of branding consultancy Wolff Olins. The group will work with BSkyB in an effort to redesign the broadcaster’s brand identity.Chief executive of Sky, Mark Booth, was enthusiastic about the development: “Wolff Olins are recognised as the leading branding agency and it is therefore a major coup for us to… Continue reading Sky Hires Agency To Redefine Brand
ITV has announced the renewal of three major sponsorship deals for this year. Car manufacturer, Seat, will continue to endorse holiday programme Wish You Were Here. The Network’s sponsorship department claims that awareness of the Seat sponsorship has more than doubled between 1996 and 1998, up from 15% to 32%.ITV Movie Premieres will continue to… Continue reading ITV Renews Three Major Sponsorships For 1999
According to unofficial overnight figures, the 3rd round of the FA Cup has proved popular with viewers. ITV’s Port Vale v Liverpool match was the most watched over the weekend, with nearly three times the audience of Sky’s match between Manchester United and Middlesbrough.ITV achieved a television rating of 9, which is an audience of… Continue reading FA Cup Football Overnights
Associated Newspapers is planning to promote the websites created by its new media division, Associated New Media (ANM), by placing ads in its three flagship newspapers, the Daily Mail, Mail On Sunday and Evening Standard. In what ANM thinks will be possibly the largest spend on promoting websites in the national press, ‘a seven figure… Continue reading Associated To Create ‘Big’ Brand Websites In Press Campaign
The European Commission has announced that it will pursue measures on the financing of public service broadcasting in MS, in apparent contradiction to announcements made late last month by the Commissioner for Competition, Karel van Miert that he was to drop action in this field due to MS opposition. The announcement comes after strong lobbying… Continue reading EU: Funding Transparency for Broadcasters
Readership continues to drop across the national newspaper market, with only the Daily Mail and the Mirror bucking the trend. Readership figures released today by the NRS for the June-November 1998 period paint a fairly bleak picture when compared with the same time the year before.The Sunday tabloids seem to be quite heavily hit with… Continue reading National Newspaper NRS – November 1998
The Mirror Group has teamed up with Rangers Football Club to create Rangers Television, a venture company that will focus on developing Rangers’ media opportunities outside the existing Scottish European League television arrangements.Rangers Television, which is based at Ibrox, will provide matchday television at Ibrox, organise a beam-back screening of important away fixtures and produce… Continue reading Mirror Group Forms Venture With Rangers
