IPC Magazines has awarded its £10 million media planning and buying account to Walker Media and Mediacom TMB. Media was previously split between the incumbent agencies Zenith and CIA. Zenith took care of the woman’s weeklies, and CIA Medianetwork focused on the TV weeklies, music and sports group.Under the new contracts Walker Media will work… Continue reading IPC Awards £10 Million Account To Walker and Mediacom
The Newspaper Society is claiming a victory for regional press advertising after winning the advertising campaign for Co-operative Retail Services (CRS), worth over £1.2 million. The campaign was originally planned to be placed in the national press but was moved to regional papers after a presentation by NS Marketing’s Nick Jenkins.“Nick Jenkins presented a strong… Continue reading Regional Press Snatches £1.2m Co-Op Campaign From National Press
A full breakdown of each magazine’s performance in the latest ABC audit, by publisher, is available to subscribers in the Press features list.The titles lists are not entirely exhaustive as certain magazines may not have reported in this or the previous period or may not have been classed a consumer magazine. This list, therefore, is… Continue reading July-December 1998 ABCs – Performance By Publisher
Mark Soden, group general display manager at Scotsman Publications, is to become sales director at Regional Independent Media (RIM) where he will be in charge of national and provincial sales.Soden replaces Richard Parkinson, who left RIM to become assistant managing director of Yorkshire Post Newspapers at the end of last year. Soden will also join… Continue reading Regional Independent Media Appoints New Sales Director
Despite an impressive set of financial results released yesterday (see WPP Reports 1998 Pre-Tax Profits Up 20%), global media company, WPP Group, slipped back by 18źp to close at 464žp. WPP’s chief executive, Martin Sorrell, also warned of the rising cost of network television airtime, saying that TV was in danger of pricing itself out… Continue reading Sharewatch
ITV has today announced a new extended deal which will keep the UEFA Champions League on terrestrial TV for the next four years (1999/2000 – 2002/2003). Coverage will include 17 live Wednesday night matches, and new highlights on Thursday nights.The broadcaster has sub-licensed live coverage of Thursday night matches to digital terrestrial broadcaster, ONdigital. ONdigital… Continue reading ITV Secures Extended UEFA Championship Rights
WPP this morning released its financial results for the year ended 31 December 1998 (see WPP Reports 1998 Pre-Tax Profits Up 20%). In its review of 1998 business operations, the global media group notes that the cost of network television, the primary advertising medium, continues to rise by as much as 5-10% per annum on… Continue reading WPP Finds Rising Cost Of Network TV Forces Advertisers To Alternative Media
An annual round-up for the national press is now available in the Press features list.The round-up covers ABC and NRS figures throughout 1998 for the separate national press sectors and their individual titles.Subscribers can access the Press database by selecting “Press” from the drop-down box at the top of this page.
Flextech saw an 18˝p rise in its share price at the close of trading yesterday, closing at 719p. This follows yesterday’s announcement that the cable programming company would be taking part in Microsoft’s WebTV interactive television trials (see Newsline).Portsmouth & Sunderland Newspapers, currently at the centre of a bidding war (see Portsmouth & Sunderland Newspapers… Continue reading Sharewatch
Only six months after launch (see DoubleClick To Sell Ad Space On UK’s Fastest-Growing ISP), Dixons’ free internet service provider, Freeserve, has taken second place in the UK’s home internet market. According to BMRB International’s Internet Monitor survey, Freeserve had a 13% share of the home access internet market at the beginning of this year,… Continue reading Dixons’ Freeserve Takes No. 2 Spot, According To BMRB Research
