Global internet advertising solutions company, DoubleClick, has announced that its DART service has served over five billion ads across 6,400 worldwide websites in December last year. The number of ads using DART has increased from three billion in September, through four billion in November, to reach this figure.DoubleClick’s CEO, Kevin O’Connor, says: “DART’s success is… Continue reading DoubleClick Delivers Five Billion Ads Worldwide
It has been reported today that a major shareholder in the Mirror Group has urged the company to resume merger talks with regional newspaper publisher Trinity International. The negotiations, which have been on and off since last year, broke down again at the weekend (see Mirror Group-Trinity Talks Fizzle And Die).Phillips & Drew Fund Management,… Continue reading Mirror Shareholder Urges That Trinity Talks Resume
RAJARTopline data release dates as follows:Full audience RAJAR data will be available on the following dates: 20 May (Q1), 16 August (Q2), 8 November (Q3) and 15 February 2000 (Q4). These dates are yet to be confirmed.ABC’sNational Newspaper Release Dates As Follows:July-December ABC’s for consumer titles will be released on 12th February 1999, while regional… Continue reading 1999 Data Release Calender
Channel 5 has announced a deal with RTL Germany and pan-european news channel EuroNews to provide the first European news advertising package.The European TV Newslink is a single purchase of advertising spots in and around the early morning news on major national channels in 13 countries, and the spots will also be shown in the… Continue reading Channel 5 Joins Pan-European TV Newslink
In a landmark case, the Office of Fair Trading (OFT) is today presenting a case to the Restrictive Practices Court claiming that the Premier League’s 20 football clubs are operating as a ‘cartel’ in collectively selling TV rights to broadcasters (see Premier League Pledges Live Football For All). The outcome of the case could dramatically… Continue reading OFT Embarks On Case Which Could Change The Future Of Televised Football
Regional newspaper publishing group, Midland News Associated (MNA), has renewed its sales contract with AMRA, the regional sales company recently bought by Trinity (see Trinity Acquires Amra). Amra is also about to launch to agencies a £350,000 research project, carried out by MNA, which provides in-depth profiles of the buying trends and attitudes of people… Continue reading Newsline Brief
Virgin Radio has been fined £10,000 by the Radio Authority following an event on Chris Evans’ breakfast show in which the presenter incited the harassment, by the public, of a freelance photographer.Evans, who owns the radio station, disclosed the mobile phone-number of the photographer and urged listeners to ring him up and harass him “until… Continue reading Virgin Radio Fined For Encouraging Harrassment
Carat Manchester, the advertising agency, announced two new appointments yesterday. Gary Parkes has been appointed to provide a specialist direct marketing and media service to clients, and to co-ordinate activities with Carat Group companies in London.Chris Broadbent has also been appointed to the newly created post of deputy managing director at Carat Manchester. He was… Continue reading Changes At Carat Manchester
MediaTel is pleased to announce the addition of Retail Locations data within our Regional Media and mapping database from today.Retail Locations has become the industry standard for details of motor dealers to supermarkets, building societies to opticians. Postcode locations are held for over 180,000 retailers in all.The powerful combination of this data and MediaTel functionality… Continue reading Retail Locations Launches On MediaTel Today
After a long wait, Emap Metro has revealed details about the publisher’s ‘top secret’ venture, Project J (see Newsline). The title is to be called Heat and is due for launch on 2 February.The weekly entertainment magazine is to be aimed at the 20-30 year old age group, and is to feature interviews, reviews and… Continue reading Emap’s Project J Turns Up The Heat
