Almost two thirds of UK adults now claim to know a little bit about digital television, according to the latest report by CIASensor for December 1998. However, there still appears to be confusion over what it actually is, with familiarity being highest amongst young males and cable/satellite viewers.The CIA survey involved in-depth interviews with families… Continue reading ‘Digital TV Popular With Early Customers’ Says CIA
The board of the Mirror Group has rejected the the takeover offer from Regional Independent Media as it stands at £913 million, or 200p per share (see Mirror Faces Possible Bidding War). Amid reports of boardroom dissension, the company has decided to seek a better price from RIM and is open to discussions on this… Continue reading Mirror Group Rejects £913m RIM Bid
Publisher of Emap Metro’s film titles Empire and Neon, Andy Semple, has moved to Dennis Publishing. He replaces Mark Williamson, who left Dennis seven months ago, as publisher on Maxim. Cabal Communications has delayed the launch of its new title Crime Weekly. The new magazine was due to be launched on 29 January, but is… Continue reading Newsline Brief
UK and Ireland internet advertising revenue for the first six months of 1998 rose by more than 200 percent. This is just one of the findings of a new report by the Internet Advertising Bureau (IAB). The report was complied from data collected directly from companies selling advertising on the internet.Total internet advertising year for… Continue reading Internet Advertising Revenues Increase By 200 Percent
In a week that has seen ITV’s Who Wants To Be A Millionaire? dominate the week’s viewing, the area in the schedules that has benefited most is the weekend peaktime. ITV had one of its most successful Saturday nights in months and also improved its already strong Sunday night line up.BBC1 suffered badly against the… Continue reading TV Viewing Summary W/E 10/01/99
Transport advertising company, TDI, has made its first expansion into the European outdoor market with the acquisition of Dutch street furniture company, Alrecon, for an undisclosed sum. The company was sold by Dutch national rail company, NS Groep N.V. which is divesting of its non-core businesses.TDI, which sells advertising across national buses and the London… Continue reading TDI Expands Into Europe With Dutch Acquisition
Mirror Group-owned cable TV channel, Live TV, has launched a website at www.livetv.co.uk. Associated Newspapers has given the £1.5 million advertising campaign for its new London Metro newspaper to Mustoe Merriman Herring Levy. Virgin Net showed just over 10 million page impressions in its latest ABC//electronic audit for 1-30 November. The UK site was launched… Continue reading Newsline Brief
http://www.guardianunlimited.co.ukThe Guardian Unlimited network of websites was launched at the beginning of 1999 – 11 January – in a flurry of press publicity and promotional garb.On the whole, I was unashamedly impressed by the whole of the Guardian online network. Although this might have been slightly swayed by the fact that The Guardian is my… Continue reading Website Of The Week – Guardian Unlimited
EMAP Active, the consumer magazine publishing division created in July last year (see Emap Groups Leisure Titles Under Emap Active), has appointed Bartle Bogle Hegarty (BBH) as its first advertising agency. The £3 million account will be handled by the through-the-line arm, BBH Unlimited.Emap Active currently publishes 54 consumer titles with a combined circulation of… Continue reading EMAP Active Appoints BBH As Its First Agency
Nationwide Building Society is set to increase its links with football by announcing a major new sponsorship programme. The building society today revealed details of deals with the England team, the Football League and the Football Conference.The building society is to be the main sponsor of the England team for the next four seasons, and… Continue reading Nationwide To Sponsor England
