Mobile phone company One2One’s ad campaign attracted the most national press coverage, according to a survey carried out by Propeller Marketing Communications.The quarterly ‘Ads That Make News’ survey found that the One2One campaign attracted even more attention than the controversial ad ran by the Committee For Racial Equality last year (see Newsline).One2One’s campaign saw current… Continue reading One2One Draws Attention To Itself
The Radio Authority announced today that it is to replace its Promises Of Performance with Formats as a means of regulating commercial radio output. The replacement is set to begin in February, on a region to region basis, starting with the London commercial radio stations.The Formats are expected to set out more clearly and concisely… Continue reading Radio Authority Replaces Its Promises Of Performance With Formats
NTL, the cable company currently bidding for Newcastle United Football Club, announced a partnership today with 3Com, the US telecoms group. The venture will give the cable operator’s customers super-fast access to the internet with a new cable modem.The new modems use the latest fibre rich cable TV networks which use digital signals and lasers… Continue reading NTL Announces Service Advancements
John Billett, The Billett ConsultancyJohn Billett’s report on his consultancy’s recent study on advertising effectiveness threw up some intriguing ideas and suggestions at the MRG meeting on Monday 18 January 1999. The main thrusts of his report were first that the BARB definition of ‘viewer’ as ‘present in the room with the set switched on’… Continue reading MRG Evening Meeting – Commercial Break Ecology And Environment
@Home, provider of high speed internet access, announced this week that it is to buy Excite, the loss-making internet search company, in a $6.7 billion deal. The deal is the biggest merger yet in the internet sector, and follows the acquisition of Netscape by AOL last year (see Newsline).BT owns a 50% stake in Excite… Continue reading @Home Acquires Excite In Largest Internet Merger Yet
Express Newspapers has dismissed the Express On Sunday‘s editor, Amanda Platell, following the paper’s publication of an article which detailed the private friendship between Peter Mandelson, former Trade Secretary, and a Brazilian student. Ian Walker, the paper’s news editor, has also been given the sack.The dismissals have fuelled the debate that the Labour government has… Continue reading Express On Sunday Editor Dismissed Following Mandelson Story
The latest IPA Trends In Television Report, for the fourth quarter of 1998, shows that the commercial television sector drew in 59.3% of audience share, increasing its share of viewing against the BBC channels.The report also shows a gradual increase in the amount of television being watched, with viewing up to an average of 3.61… Continue reading Commercial TV Channels Increase Share, According To IPA Report
Stuff, the magazine which was closed by its current publishers Dennis at the beginning of the month, has been rescued by Haymarket Magazines which intends to continue with production of the February edition where Dennis left off.Dennis decided to close the magazine after circulation did not grow at the rate that was anticipated (see Men’s… Continue reading Haymarket Saves Stuff From Closure
Adding to the company-wide redundancies announced last week (see 200 Jobs To Go In IPC Restructure), IPC Magazines has just announced the closure of its monthly women’s title, Options. Despite a makeover last year (see IPC Gives Options A Makeover), the magazine for 20-30 year old ABC1 women has failed to reverse a long-term decline… Continue reading IPC Closes Options After Long-Term Sales Decline
Adscene, the regional newspaper publisher of titles such as The Faversham Times and The Dover Express, has released its interim results for the half year to 28 November 1998.The group reported a group turnover of £26.2 million (1997: £26.87 million) and pre-tax profit stood at £2.4 million (1997: £2.9 million). Earnings per share on continuing… Continue reading Adscene Reports Turnover Of £26.2 Million
