The Radio Authority has altered Talk Radio’s Promise of Performance to allow the station to broadcast a greater proportion of music each hour. Whilst Talk must still broadcast 90% speech-only over a 24 hour period, three consecutive hours may now contain 25% music, up from 10% previously.At the same time Talk has brought in editor-in-chief… Continue reading Talk Increases Music And Astrology Content
Attitudes towards sex on TV have become more tolerant in recent years, according to the latest survey published this week by the Broadcasting Standards Commission.Despite this, the amount of people who believe that there is too much sex on television is also on the up, increasing from 32% in 1992 to 36% in 1998.Confessional talk… Continue reading Attitudes Towards Sex On TV Diverge
New-media marketing agency Deepend has announced a new managing director, Peter Beech, to head its London operation. Beech replaces Gary Lockton, who is to become chief executive of the group and focus more on establishing Deepend globally.Beech comes to the post from Webmedia, where he was also managing director. He commented: “I’ve known the Deepend… Continue reading New MD Gets Thrown Into Deepend
Nottingham City Council is attempting to issue an injunction against Channel 4 after the broadcaster filmed a documentary on children in the Council’s care without acquiring permission first.The film, Staying Lost, was made by production company October Films, and Nottingham City Council is also alleging that the film-makers induced youngsters in council care to break… Continue reading Channel 4 Ticks Off Nottingham Council
ITV has announced the renewal of three major sponsorship deals for this year. Car manufacturer, Seat, will continue to endorse holiday programme Wish You Were Here. The Network’s sponsorship department claims that awareness of the Seat sponsorship has more than doubled between 1996 and 1998, up from 15% to 32%.ITV Movie Premieres will continue to… Continue reading ITV Renews Three Major Sponsorships For 1999
According to unofficial overnight figures, the 3rd round of the FA Cup has proved popular with viewers. ITV’s Port Vale v Liverpool match was the most watched over the weekend, with nearly three times the audience of Sky’s match between Manchester United and Middlesbrough.ITV achieved a television rating of 9, which is an audience of… Continue reading FA Cup Football Overnights
Associated Newspapers is planning to promote the websites created by its new media division, Associated New Media (ANM), by placing ads in its three flagship newspapers, the Daily Mail, Mail On Sunday and Evening Standard. In what ANM thinks will be possibly the largest spend on promoting websites in the national press, ‘a seven figure… Continue reading Associated To Create ‘Big’ Brand Websites In Press Campaign
New consumer mag publisher, Cabal Communications, has bought Maximum Mountain Bike from Zone, publishers of the official magazines for Chelsea and Manchester United. Zone has parted company with the five month old title (see Zone Launches Maximum Mountain Bike) to concentrate on branded football, media and entertainment titles.Zone’s managing director, James Freedman, says: “We are… Continue reading Cabal Communications Buys Maximum Mountain Bike
The Sunday Business has appointed Lansdown Conquest to handle its advertising account, both creative and strategic work. Lansdown pitched against BMP DDB and Leagas Delaney to win the account which was previously held by DMB&B. The new campaign will focus on broadcast media, particularly television. The Sunday Business‘ first ABC audit figure, for November, showed… Continue reading Newsline Brief
BSkyB has today announced the appointment of branding consultancy Wolff Olins. The group will work with BSkyB in an effort to redesign the broadcaster’s brand identity.Chief executive of Sky, Mark Booth, was enthusiastic about the development: “Wolff Olins are recognised as the leading branding agency and it is therefore a major coup for us to… Continue reading Sky Hires Agency To Redefine Brand
