According to a new study from Ogilvy Public Relations Worldwide, local television news remains the single most frequently used and most influential source of information for most Americans.The survey conducted by NFO Research of Greenwich, Conn. finds that 84% of respondents watch local TV news at least once a day.The survey finds that there has… Continue reading Survey Finds Internet Usage Grows
London Electricity has signed a deal to sponsor LWT’s local weather service. The deal, which starts this week, will be the first time that London Electricity has moved into the television market.Granada Media: 0171 396 6161
According to weekend press reports, ITV is still undecided about the structure of its weekly 60-minute news programme. It is thought that the problem centres around the format and content of the new show.Granada television, the winner of the news contract, is said to be in disagreement with the ITV network centre about whether the… Continue reading ITV Companies Undecided About News Programme
Panasonic is to again sponsor ITV’s Christmas schedule, following the success of last year’s campaign. The £1/2 million deal will cover 35 hours of programming and will run from 21 December till 28 December. ITV has found a sponsor for its Saturday morning entertainment programme SMTV:Live. Nesquik will start a sponsorship tie-in with the programme… Continue reading Newsline Brief
Manchester United’s Champions League decider against Bayern Munich proved to be a hit with the viewers.According to unofficial overnight figures an average audience of 9.8 million tuned in last Wednesday to see United secure a 1-1 draw. The result of the match, which peaked at 10.9 million people, was enough to see them safely through… Continue reading Man United Nearly Score Perfect 10
Flextech is understood to have been approached by CanWest Global Communications, the Canadian broadcaster, about buying out its 20% share in Scottish Media Group. CanWest already own a 29.9% in Ulster TV and thought to be keen to build a presence in the UK. The Observer has appointed Mark Honigsbaum as its new chief reporter.… Continue reading Newsline Brief
‘Being here on this island and surrounded by all these beautiful women, makes me feel very funny inside’ – Miss Liberia. As well it might, love.Over the past few months Channel 5 has used sex and sport in a bid to attract viewers, so the next logical step was to bring back the global institution… Continue reading TV Viewing Summary W/E 29/11/98
EMAP Online has appointed FT.com’s senior sales executive, Robert Horler, as commercial director. Horler has previously been the internet advertising manager at BT’s LineOne service. He starts at EMAP Online on 4 January. GWR’s strategic marketing director, Sandra Dickinson, is leaving to join Carlton Screen Advertising as research controller. She takes up the new post… Continue reading Appointment Brief
Chief executive of Cable & Wireless Richard Brown, is to leave the company in January. He will be joining US computer services company Electronic Data Systems.Brown will be replaced by Rod Olsen, who will be acting chief executive during the upcoming months until a replacement is appointed.Sir Ralph Robbins is head of a committee Board… Continue reading Cable & Wireless Losing Chief Executive
United News & Media released a trading update today, and although the group has made good progress throughout the year, the overall results are slightly below expectations.The ITC’s offer of licence renewal applications proved to be a bit of a turn-off for United, who are accepting the new terms for HTV and Meridian, but plan… Continue reading United News & Media Performs Below Expectations
