The dramatic episodes which brought about the death of Des Barnes have helped Coronation Street raise its viewing figures. When push came to shove – Des being the one who was shoved – over 18 and a half million people tuned in to both Monday’s and Wednesday’s episodes. The whole storyline enabled ITV’s number one… Continue reading TV Viewing Summary W/E 22/11/98
Sport First has brought in The Advertising Sales Team to take control of its ad sales. The Sunday paper, which recorded a first ABC figure of 67,000, is hoping to increase ad revenue prior to a planned Saturday launch. The youth TV channel Rapture (see Newsline), backed by United News and Media, is to launch… Continue reading Newsline Brief
Research published by Admap in association with CIAMedialab this month showed a strong year on year growth in both men’s and women’s magazine advertising.The adspend on women’s magazines, which is a much larger advertising market than men’s, rose by 13.2% from August 1998. Total adspend was over £200 million in the year to August, and… Continue reading Women’s Advertising Spend Towers Over Men’s
IPC Magazines has announced the appointment of Karen Styliandes as deputy editor on its title Ideal Home, which is to celebrate its 80th year of publication in 1999. Styliandes was previously associate editor of Prima’s Your Home.Kara O’Reilly has been appointed associated editor of Ideal Home. She has previously worked on the Express magazine and… Continue reading IPC Makes Some Changes At Home
The Newspaper Society has launched a series of case studies to demonstrate the effectiveness of using the regional press in national advertising and marketing campaigns.The first four reports cover Telewest Communications, Barclays, Ikea and Woburn Safari Park and how regional press helped improves the groups’ profiles, status and business.Chris Fry, head of marketing communications at… Continue reading Newspaper Society Claims More National Advertisers Should Go Local
It is understood that Talk Radio is about to undergo a review of its advertising account, currently held by Walsh Trott Chick Smith, but which comes up for review at the end of the year. A spokesperson for Talk Radio could not disclose any details of the review, but said that the management is in… Continue reading Talk Radio To Review Ad Account
The Irish Times on the web has been issued with its third ABC //electronic certificate. The most recent audit revealed a total of over 6 million page impressions for October this year, breaking down into 645,556 unique users and 2,134,849 visits.Irish-Times.com did nearly as well as this in its second electronic audit (see Newsline).Subscribers can… Continue reading Irish Times Website Scores Over 6 Million Impressions
BBC1 has this week unveiled its Winter 1999 schedule and taking pride of place for the channel is contemporary drama. According to the BBC, £125 million has been spent on more than 70 hours worth of drama in the ratings battle with ITV. One of the main beneficiaries of the money is Holby City, which… Continue reading BBC 1 Winter 1999 Schedule Details
Talk Radio’s former managing director, Paul Robinson, who was fired from the position following the takeover of Talk by Kelvin MacKenzie’s TalkCo, has been named vice-president and managing director of Disney UK. The management consultancy group Anderson Consulting is to sponsor ITV’s South Bank Show, marking the first time a management consultancy had sponsored a… Continue reading Newsline Brief
