The Independent Television Commission (ITC) is inviting public comment on whether the proposed provision of digital services by Scottish 2 Television, a division of Scottish Media Group (SMG), would operate against the public interest.The area in which the service would broadcast covers almost the whole of Scotland and is already served by Scottish Television and… Continue reading ITC Invites Views On SMG Digital Launch
Sport First is launching a new TV promotional campaign this weekend. The ads will run on ITV and across Sky Sports 1, 2 and 3. Saatchi & Saatchi has closed its Dublin and Barcelona offices with the loss of 33 jobs. Redwood Publishing has won the contract to publish a new customer magazine for Boots… Continue reading Newsline Brief
EMAP Metro has given Ed Needham, editor of its FHM title, the new role of editor-in-chief of special projects with a particular brief to launch the title in the US. Needham’s current deputy, Anthony Noguera, has been appointed as acting editor of the UK FHM.EMAP has held plans to launch FHM in the States for… Continue reading EMAP Metro Prepares FHM For US Launch
EMAP Radio has completed the rebranding of London’s Melody FM to Magic FM and is promoting the new identity through a £3.5 million marketing campaign. The ad campaign, created by Mother, launches across satellite and terrestrial television in the capital today.EMAP bought Melody for £25 million in February last year and was forced to sell… Continue reading Melody FM Makes Final Transition To Magic
Carlton Television has scored a massive ratings winner for ITV with its quiz show Who Wants To Be A Millionaire?. Following on from its Christmas Day special, this new series had steadily improving viewing figures. The first of which was watched by 11.87 million people rising to 17.57 million for the Sunday edition.ITV claims that… Continue reading TV Viewing Summary W/E 03/01/99
ITV has signed a £500,000 sponsorship deal for its CD:UK programme which will see Tizer endorsing the Saturday morning kids pop music show. The deal begins on 23 January and is set to run for a year.CD:UK, which is hosted by Ant & Dec, is part of ITV’s new look Saturday mornings, now branded as… Continue reading Tizer To Sponsor ITV’s CD:UK
Pearson Television, a subsidiary of global media group Pearson, has taken a 10% stake in US online games producer E-Pub, which it claims will be worth £14 million.Under the deal, E-Pub will have two years to turn some of Pearson’s TV game shows into new electronic incarnations on its Uproar web site, said to be… Continue reading Pearson Goes For Online Games
Emap Metro’s new weekly entertainment magazine, Heat, has forged promotional deals with both NatWest and Virgin Megastore to drive up awareness of the new title when it goes on sale at the beginning of February (see Emap’s Project J Turns Up The Heat).The NatWest deal will see the bank mailing out copies of the title… Continue reading Heat Gets Promo Drive
David Gryn, head of communincations at magazine publisher Zone, is leaving the company to set up a new marketing consultancy called wg marketing. Lyn Winter, formerly head of advertising trade marketing at MTV Europe will join Gryn as a founding partner in the new venture. Express Newspapers has secured a sponsorship deal between its Scottish… Continue reading Newsline Brief
Home use of the internet has doubled over the last twelve months and a quarter of these users have used the Net to buy a product or service online. These are the findings of a new report released by Continental Research today.During 1998 the size of the UK’s market in home internet use has grown… Continue reading Home Internet Use Doubles In One Year
