Contrary to most current economic forecasts, Zenith Media has predicted that worldwide advertising expenditure growth is to accelerate over the next three years. There is no recession in prospect, the media analysis company says.The global adspend growth of 3.8% for 1998 is the bottom of the market, according to the Zenith report. Growth is predicted… Continue reading Global Advertising Spend To Grow, Predicts Zenith
A series of Government advertisements aimed at encouraging businesses to prepare for the impact of the Euro received several complaints from viewers. The complaints fell into two categories; the first was that people objected to the bullying nature of the boss featured in the advert, and the other was that the advert was nothing more… Continue reading Government Euro Ad Under Fire
A management re-shuffle at Associated Newspapers is to take effect from 1 January 1999.Kevin Beatty will move from being managing director of The Mail On Sunday to MD of The Evening Standard. Mike Ironside will become MD of The Mail On Sunday and Simon Barnes will be promoted to MD of Associated Newspapers new Group… Continue reading Management Re-Shuffle At Associated Newspapers
News International’s (NI) Times and Sunday Times online publications are being expanded following recent increases in traffic to the websites. NI’s Internet Publishing division is injecting money to the sites in order to increase bandwidth and server capacity. This should mean faster access speeds and more services for the websites’ readers.In its latest audit from… Continue reading The Times Online Invests In Faster Service
Loot, one of the UK’s top classified publications, has appointed the Mirror Group as its nation-wide distributor. The title is to grow from being a local specialist paper to a national publication.Loot has 23 editions which cover London, the home counties, Manchester, Liverpool and the East Midlands.Wally Cowley, circulation sales director of Mirror Group, said:… Continue reading Loot To Go National
MoreTrans, the transit advertising division of More Group, has won the five-year contract for all interior and exterior advertising at Birmingham International Airport (BIA).The deal is estimated to be worth over £7 million for the five years and will take effect from February next year. The airport currently holds around 95 advertising sites, but it… Continue reading More Group Wins Airport Advertising Contract
Although the internet is possibly the most hyped and fastest growing media of the moment, it still has to turn to the media of old to make itself known. Figures released by CIAMedialab last week reveal that the national dailies are the most popular advertising medium for Internet Service Providers (ISPs).Business magazines accounted for 26%… Continue reading Old Media Promotes New Media
ITV is to launch its new digital television channel ITV2 this evening at 7pm from its London Studios on the bank of the River Thames (see Newsline).Pop star Billie and footballer-turned-film star Vinnie Jones will be pushing the plunger to mark the beginning of the channel’s transmission which will broadcast free-to-air throughout England and Wales.Special… Continue reading ITV2 Ready For Take-Off
The online music site www.dotmusic.co.uk is to relaunch on 10 December with a series of new editorial channels and interactive features to focus on the consumer market.New items will include a daily news service and a singles chart countdown every Sunday.“The progress of dotmusic has been incredible,” says dotmusic commercial manager Chris Sice. “We launched… Continue reading Dotmusic Website To Relaunch
Leo Burnett is investing in interactive consultancy company Hard Reality. The investment will help Hard Reality to continue the development of its virtual business structure called the Reality Network MUTV has announced that it is to appoint Peter Brookes to the position of Managing Director. Mr Brookes, who joins the company from Birmingham Live, has… Continue reading Newsline Brief
